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Published By: Brainshark     Published Date: Nov 05, 2013
Enabling sales mobility is key to gaining a competitive advantage. Help your sales team follow through at critical moments, and don't let opportunities go cold. In this video, a sales rep describes how his iPad and Brainshark helped him prepare, train, and engage his audience to advance an opportunity to close.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Aug 02, 2017
It’s clear that sales enablement is widely recognized as a critical B2B function, with the number of dedicated sales enablement roles more than doubling over the past three years. But such an important job can become overwhelming without the right solution in place. You know technology is the key to ensuring maximum effectiveness. But how do you convince the decision maker and other key stakeholders to get on board with the investment? In this exclusive brief, you’ll learn 6 tips to help prepare and present your business case for sales enablement technology
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b2b, sales technology, decision makers, sales
    
Brainshark
Published By: Brainshark     Published Date: Aug 02, 2017
Coaching is a top priority for sales organizations – but most managers tasked with coaching admit they’re not sure how to develop or maintain an effective coaching program. Whether you’re starting a coaching initiative or making modifications to one, you won’t get far without the right buy-in, processes and resources. This exclusive eBook offers 11 must-haves for effective sales coaching. Inside you’ll find: • How to develop a comprehensive coaching plan • The difference between coaching and training (and why you need both) • Tips to make your current coaching program more effective Ready to see better coaching results? Download your free copy today. Download your free copy and start enabling your sales managers to reach their maximum coaching potential.
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sales, sales coaching, coaching initiative, sales sucess
    
Brainshark
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: • How to distinguish between measurement types • An in-depth view on campaign measurement frameworks and dashboards • Common campaign objectives
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management
    
Brandwatch
Published By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
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digital marketing, video content, online video presence, custom video portal
    
Brightcove
Published By: BrightEdge     Published Date: Apr 15, 2013
Download this whitepaper for an overview of how BrightEdge and Facebook are working together to target the "Social SEO" opportunity. This paper outlines simple and highly effective ways to address the Social SEO opportunity.
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enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment, seo platform, seo platform software, seo software, seo success stories, seo white paper, seo white papers, seo case study, seo case studies, seo technology, seo tool, seo tools, seo tracking
    
BrightEdge
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
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brightwave, email design, email marketing, philanthropy, fund raising, fund raiser, alumni, alumnus, university, college
    
BrightWave Marketing
Published By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
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sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
    
Bronto
Published By: Bronto     Published Date: Jul 10, 2017
Artificial intelligence (AI) is a hot topic in commerce marketing and may be the fastest growing technology trend today. Experts believe AI will have a huge impact on our daily lives, our interactions with one another and the broader economy. A growing number of commerce marketing software providers claim their systems use AI. But it can be difficult to know for sure what that means for your brand and how you can use it to market products and services more effectively to consumers. Does the rise of AI and related technologies signal a sea change in commerce marketing? In a word, yes. Let’s take a closer look at these techniques and how they can boost your marketing efforts and success. We’ll also look at their limitations and the questions you can ask to help you distinguish between marketing hype and tools that can provide value for your business.
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artificial intelligence, commerce marketing, branding
    
Bronto
Published By: Bronto     Published Date: Feb 01, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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email, omnichannel, retail, ecommerce
    
Bronto
Published By: Bronto     Published Date: May 31, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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trends, ecommerce, marketing, strategy
    
Bronto
Published By: Brother     Published Date: Mar 08, 2018
Documents are an integral component to the successful operation of an organization. Whether in hardcopy or digital form, they enable the communication, transaction, and recording of business-critical information. To ensure documents are used effectively, organizations are encouraged to continually evaluate and improve surrounding workflows. This may involve automating elements of document creation, securing the transfer and storage of information, and/or simplifying the retrieval of records and the data contained within. These types of enhancements can save time, money, and frustration. This white paper will discuss top trends and requirements in the optimization of document-related business processes as well as general technology infrastructures for document management. It will also address how some office technology vendors have reacted to these trends to guide their design and development of products, solutions, and services.
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documents, workflows, business process, document management
    
Brother
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
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calls to action, bds, bulldog solutions, messaging, planning, promotion planning, lead gen, topics, messages, effective calls to action, audience, audit, gap, compliance, black box
    
Bulldog Solutions
Published By: Bulldog Solutions     Published Date: May 20, 2013
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
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program effectiveness, b2b, b2b buyers, message alignment, buyer insights, audience acquisition, performance monitoring, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: Burton Group     Published Date: Jul 07, 2008
While many enterprise architecture (EA) programs may be less than effective or threatened by extinction, the EA discipline is still an important set of skills and processes that improve IT decision-making and CIO effectiveness. Yet, after decades of architecting systems, the advent of several EA frameworks, and the many definitions available for the term EA, we still strive to understand what EA is, what it does, and what it looks like when it is successful.
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architecture, architect, network architecture, it management, network design, network management, burton group, enterprise architecture
    
Burton Group
Published By: Business Software     Published Date: Apr 04, 2013
As today’s global marketplace becomes more sophisticated, the number and complexity of mission-critical financial transactions that companies conduct on a day-to-day basis continues to grow exponentially. Even small and mid-sized businesses are plagued by a rapidly increasing volume of financial processes that are highly intricate and multi-faceted. These activities, while important, are administrative in nature and often distract staff from more strategic planning initiatives that directly impact company prosperity and growth. Additionally, as legislative pressures continue to grow, and the rules imposed by Sarbanes Oxley, BASEL II, and other regulations become more stringent, businesses need to find better ways to ensure compliance by effectively logging, tracking, auditing, and reporting their financial data.
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various types of business transactions, cost effectiveness, business-software.com, revealed
    
Business Software
Published By: Business Software     Published Date: May 28, 2013
What is Financial Management Software? Financial management software solutions allow organizations to more effectively and accurately control and manage financial operations throughout the entire business – including across multiple companies, subsidiaries, divisions, countries, and sites. With powerful features and functionality, financial management systems dramatically streamline and enhance the way vital financial data is collected, processed, stored, accessed, and presented to users within, and beyond, the enterprise.
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business software, divisions, financial management
    
Business Software
Published By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Business.com     Published Date: Jul 20, 2009
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
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b2b, business.com, brand, search marketing, branding, roi, marketing mix, seo, search engine optimization, ctr, business-to-business, online search activity, budget, media plan, ppc, serp, branded, generic, ppc
    
Business.com
Published By: Butler Technologies     Published Date: Jul 02, 2018
Increasingly complex networks, require more than a one-size-fitsall approach to ensuring adequate performance and data integrity. In addition to the garden-variety performance issues such as slow applications, increased bandwidth requirements, and lack of visibility into cloud resources, there is also the strong likelihood of a malicious attack. While many security solutions like firewalls and intrusion detection systems (IDS) work to prevent security incidents, none are 100 percent effective. However, there are proactive measures that any IT team can implement now that can help ensure that a successful breach is found quickly, effectively remediated, and that evidential data is available in the event of civil and/or criminal proceedings.
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Butler Technologies
Published By: BuyDomains     Published Date: Nov 27, 2007
Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.
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web development, web site, web marketing, buy domains, buydomains
    
BuyDomains
Published By: C.B.Learning     Published Date: Jul 10, 2008
An official provider of Microsoft Online Learning, C.B.Learning offers cost-effective, managed training which your team can complete without leaving the office. Their Learning Management System (LMS) is a secure online service that offers you a direct way to monitor progress and helps you extend your training budget. Try a free Microsoft course today.
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network management, microsoft, mcp, certification, microsoft certification, training, online training, online classes, online certification, c. b. learning, c.b.learning, learning
    
C.B.Learning
Published By: CA Service Assurance     Published Date: May 15, 2011
Evolving to the next level of IT effectiveness requires a new level of integration and analysis of cross-silo management information. This involves linking application status and root-cause information with infrastructure status and relating that to impact on IT service quality. Read this brief to learn how this approach to IT management can benefit your organization.
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it operational efficiency, cross-silo, infrastructure status, it service quality, it management, business service analytics, reporting
    
CA Service Assurance
Published By: CA SM     Published Date: Jun 02, 2008
Telecom assets are a special class of IT assets that require an accurate inventory for effective financial management. Enterprises should consider the benefits of establishing a "single version of the truth" that comes from linking management of IT and telecom assets with their other systems and processes. An accurate inventory is critical for effective financial management. Managers need accurate information that supports their business decisions.
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ca sm, ca service management, service management, telecom, business management, asset management, business integration, convergence
    
CA SM
Published By: CA Technologies     Published Date: Jan 06, 2014
This report examines the issues around the adoption of cloud-based services and looks at the security technology that is being deployed by enthusiasts and why the avoiders are holding back.
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mediacom, cloud-based services, adopt the cloud, security of data, effective security, security technology, sensitive data, cloud avoiders, in-house deployments, cost of ownership, external interaction, identifiable data, security services, access management, identity governance, drivers and blockers
    
CA Technologies
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