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Published By: Cision     Published Date: May 02, 2016
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices. Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
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cision, public relations, media, social, mobile, multiplatform
    
Cision
Published By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
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act-on, marketing, integration, lead scoring, b2b, strategy, roi
    
Act-On
Published By: WebiMax     Published Date: Sep 23, 2013
Download this whitepaper to learn the 6 Key Compoents that every SEO company should contain, and to gain the tools you need to make an informed decision when choosing which firm will handle your SEO strategies.
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seo, search engine optimization, seo firm, seo company, seo initiative, seo strategy, seo fundamentals
    
WebiMax
Published By: Aventail     Published Date: Aug 21, 2009
The SSL VPN Technical Primer explains how SSL VPNs work, and includes an objective comparison of the distinguishing factors between IPSec and SSL VPN technologies. You'll learn why these two technologies, based on fundamentally different designs and methodologies, each serve specific use cases best.
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ssl, vpn, ssl vpn, comparison table, comparison guide, comparison chart, ipsec, ipsec vpn, aventail
    
Aventail
Published By: Creekpath     Published Date: Aug 21, 2009
There is an impression today that Information Lifecycle Management is a new concept. Management of the information lifecycle has been with us since the dawn of the computer age. While recent legislation and shifts in media cost have spawned a mini-boom in replication start-ups and new storage technologies, the fundamentals of information management have not changed.
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information lifecycle, project life cycle, information lifecycle management, ilm, storage, information management, creekpath
    
Creekpath
Published By: IBM     Published Date: Feb 08, 2008
Throughout the industrialized world, healthcare systems are in crisis. Aging populations and skyrocketing costs are putting unprecedented financial and organizational pressure on healthcare providers and payers. The result is often a decreasing level of care. In response, fundamental changes are taking place. Patient-centric systems are evolving in which the patient's well-being and the responsibility for good health are defining treatment and operational policies.
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health, healthcare, medical, medical records, patient, patient records, hipaa, customer-centric, medicine, hospital, hospitals, ibm
    
IBM
Published By: IBM     Published Date: Mar 17, 2009
With A&D products containing tens of thousands of parts, and potentially millions of lines of software code–produced by hundreds of companies dispersed across the globe, Aerospace & Defense organizations understand the fundamental value and dire need for robust Change & Configuration Management (CM) processes. But it’s not just the number of parts, lines of code, or partners driving the need for better processes. The complexity of products and development processes, as well as the globalization of product development, are all contributing to an environment that is becoming more difficult to manage with each new program or project.
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change and configuration management, ibm, telelogic, a&d, software coding, aerospace and defense, global supply chain, product data management, pdm, boms, cad, managing integrated product data, windchill pdmlink, cmmi
    
IBM
Published By: Imprivata     Published Date: Aug 21, 2009
Enterprise Single Sign-On (ESSO) has emerged with a similar potential to transform enterprise security. This white paper takes a closer look at ESSO, the problems it solves, and how it will fundamentally change the way corporations address their security needs.
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password management, enterprise single sign on, enterprise single sign-on, single sign on, single sign-on, esso, authentication, imprivata
    
Imprivata
Published By: Secure Computing     Published Date: Feb 27, 2007
This industry white paper takes the mystery out of the key differences in the main classes of firewall architectures. It was independently written by Marcus J. Ranum, a world-renowned expert on security system design and implementation. It includes fundamental lessons about building application layer firewalls, technical examples, and concludes with predictions about the future of firewall technology.
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security, firewalls, firewall, internet security, intrusion detection, intrusion prevention, application security, email security, network security, secure computing, securecomputing
    
Secure Computing
Published By: Quocirca     Published Date: Sep 13, 2007
A sound IT infrastructure is fundamental to today’s businesses and when that infrastructure fails the consequences can be far reaching. Whether it is business-to-business, business-to-consumer or public sector organizations serving citizens, applications and the services they drive increasingly need to be available all day, every day. Many organizations find it hard to achieve such service levels. This briefing looks at some possible solutions.
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data center, datacenter, data centers, datacenters, data centre, data centres, infrastructure, mission critical, high availability, small business, smb, smbs, outsourcing networking, network management, symantec, quocirca
    
Quocirca
Published By: Quocirca     Published Date: Nov 13, 2007
Businesses across Europe are becoming increasingly reliant on web-enabled applications that are accessed over the public internet. One of the key drivers for this is to open up communications with external organizations that are fundamental to core business processes.
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bpm, business process, web application, customer service, customer satisfaction, business management, order, order management, quocirca
    
Quocirca
Published By: Quocirca     Published Date: Feb 23, 2009
Network Centric Operations (NCO) recognises the demand for pervasive decision-making in the modern battlespace. NCO provides the ability to leverage information networks to generate a more dynamic and agile decision-making space. An important dimension of this approach is the technological flexibility to quickly move the decision-making authority hierarchically or geographically as the situation demands. A fundamental enabler to this approach is the concept of a services orientated architecture (SOA). The use of industry-standard IT architectures provides the means of ensuring that systems can be provisioned rapidly, can be shared as appropriate, and can give the flexibility and response times required within such challenging environments.
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quocirca, network centric operations, agile decision-making, services orientated architecture, soa, enterprise service bus, esb, non-governmental organizations, ngos, network centric warfare, ncw, standardized battlespace, common operating picture, cop, access points, networking
    
Quocirca
Published By: Infor     Published Date: Feb 27, 2007
There's no place to hide and ride out the fundamental transformation underway in the automotive industry today. Ignore changes caused by this transformation and you risk your long-term survival. But with pains can come gains, and innovative automotive executives know there's a way to turn today's adversity into long-term business advantage.
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supply chain management, productivity, enterprise resource planning, manufacturing, customer satisfaction, manufacturing, automotive, assembly line, infor
    
Infor
Published By: Tideway Systems     Published Date: Dec 11, 2007
Many firms are embarking on ambitious data center optimization projects to significantly reduce cost in hardware, maintenance, licensing, rack space, cooling and power – only to realize they are lacking fundamental data about their environment. Learn how you can accelerate and de-risk your data center optimization initiatives.
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infrastructure, network management, configuration management, cms, cmml, cmdb, datacenter, data center, datacenters, tideway, tideway systems
    
Tideway Systems
Published By: Catalyst SF     Published Date: Apr 30, 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
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catalyst, mobile marketing, mobile, cell, cell phone, smart phone
    
Catalyst SF
Published By: Catalyst SF     Published Date: May 05, 2008
This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
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game, gaming, video game, video gamings, catalyst, catalyst sf, game marketing
    
Catalyst SF
Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey
Published By: MoreVisibility     Published Date: Jun 04, 2012
Want to maximize your PPC advertising efforts? Take a moment to see what best practices we advise to ensure search engine marketing success.
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MoreVisibility
Published By: Symantec.cloud     Published Date: Dec 06, 2010
This white paper discusses the fundamentals of financial services compliance.
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messagelabs symantec hosted services, best practices, financial services compliance, archiving, security, saas
    
Symantec.cloud
Published By: IBM Software     Published Date: Oct 15, 2010
Read this Gartner report to find out what questions Gartner clients are asking about the IBM Cognos road map.
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ibm cognos, business intelligence, bi suite, analytics fundamentals, customer management, tco
    
IBM Software
Published By: GoToTraining     Published Date: Apr 06, 2011
In this eBook, Terrence Gargiulo, president of makingstories.net, explores the fundamentals of online learning, including drivers, benefits and how to create an online learning strategy that maximizes business value.
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citrix gototraining, virtual learning, virtual training, online learning strategy, live online learning, social media, cbt, web-based learning, e-learning
    
GoToTraining
Published By: HP and Intel® Xeon® processors     Published Date: Nov 30, 2011
Taneja Group highlights the fundamental phenomenon happening around server virtualization by identifying strategic actions that enterprises need.
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foundation, virtualization, virtual, infrastructure, foundation, core storage, storage
    
HP and Intel® Xeon® processors
Published By: Endace     Published Date: Aug 20, 2012
Organizations don't know what's going on inside their networks, and that's costing them real money. Deploying an intelligent recording fabric with guaranteed 100% packet capture, accuracy, and storage is fundamental to solving the problem. But how do you embrace the new paradigm? To get started, create a list of the system criteria that are mandatory to delivering reliable and complete visibility information to your engineers, so you can be sure their decision-making is on target.
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endace, technology, white paper, network, intelligent recording fabric, infrastructure, business risk, intelligent network
    
Endace
Published By: Oracle     Published Date: Dec 03, 2012
This white paper examines some of the fundamental problems that fragmented IT systems are causing for HR functions that have adopted, or are planning to adopt, the Ulrich model.
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the ulrich model, hcm, human capital management, hcm cloud applications, strategic hr
    
Oracle
Published By: IBM     Published Date: Feb 04, 2014
How can we improve competitive advantage through procurement excellence?
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ibm, cpo, procurement organizations, procurement challenges, procurement fundamentals, procurement performance, effective procurement, organizational value, driving force, unique segments, business operations, superior service
    
IBM
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