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Published By: HP - Intel®     Published Date: Oct 19, 2012
Many admit to being confused by the hype and haze surrounding cloud computing. This white paper aspires to separate fact from fiction, reality from myth, and, in doing so, aid senior IT executives as they make decisions around cloud computing.
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HP - Intel®
Published By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: Polycom     Published Date: Feb 16, 2017
" Understand the buying criteria and make informed decisions for group video conferencing systems and the features and functions needed to enable collaboration in the 5 most common workspaces in enterprises of all sizes; Small/Huddle Rooms Teaming Rooms Standard Meeting Rooms Executive Boardrooms Reconfigurable Spaces Despite video conferencing becoming a mainstream business tool, many end user organizations remain confused about how to choose the group video conferencing systems that best address their requirements. Download your guide now."
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polycom, business technology, wainhouse, collaboration
    
Polycom
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