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Published By: VMware     Published Date: Feb 24, 2017
Apple began aligning management profiles in Mac and iOS software years ago so that Macs could be managed alongside iOS devices with mobile device management (MDM). Each macOS update has delivered additional MDM controls, enabling IT to manage more endpoints together. Unified endpoint management brings together traditional client management with a modern enterprise mobility management framework to simplify the management process for IT. This whitepaper summarizes the key challenges of Mac management and outlines considerations and product features to help ensure a successful deployment.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Mobile device management (MDM) tools allow companies to connect their employees securely to basic corporate network resources. Enterprise mobility management (EMM) goes a step further by enabling secure mobile versions of business-critical applications and data loss prevention to protect corporate information. But in today's workplace, employees and businesses deal with a vast variety of devices with different operating systems and form factors, from PCs and laptops, to tablets and smartphones, and now, increasingly wearables and Internet of Things (IoT) endpoints. The solution is unified endpoint management (UEM), which enables organizations to take a consistent approach to manage and secure every endpoint, any app and content, and across deployment use cases from a single holistic platform. Read this whitepaper to uncover VMware AirWatch®'s leading UEM approach that is benefiting organizations tremendously.
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VMware
Published By: VMware     Published Date: Mar 03, 2017
Mobile device management (MDM) tools allow companies to connect their employees securely to basic corporate network resources. Enterprise mobility management (EMM) goes a step further by enabling secure mobile versions of business-critical applications and data loss prevention to protect corporate information. But in today's workplace, employees and businesses deal with a vast variety of devices with different operating systems and form factors, from PCs and laptops, to tablets and smartphones, and now, increasingly wearables and Internet of Things (IoT) endpoints. The solution is unified endpoint management (UEM), which enables organizations to take a consistent approach to manage and secure every endpoint, any app and content, and across deployment use cases from a single holistic platform. Read this whitepaper to uncover VMware AirWatch®'s leading UEM approach that is benefiting organizations tremendously.
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VMware
Published By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: sweetiQ     Published Date: Jan 23, 2014
Successful brands, whether big or small, need ambassadors to trumpet their products and services. Finding the right people to represent you is a task - they are more than influencers. Download this whitepaper and you'll discover that while the best brand ambassadors are loyal customers, developing them may require significant work.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ
Published By: sweetiQ     Published Date: Jan 23, 2014
So you're looking for more places to get your website listed? There are thousands of them out there, but finding those truly relevant sites that can help bring traffic and possibly impact your rankings in the search engines usually takes work. Now sweetiQ offers you a way to accomplish this in less than a week. Download the paper to learn more about how you can get access to these listings and ensure that your information is accurate.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ
Published By: IBM     Published Date: Feb 18, 2015
This white paper digs deep into the reasons testing mobile apps is fundamentally harder than traditional web or desktop applications. A collaboration by Tina Zhuo and Dennis Schultz from IBM along with Yoram Mizrachi from Perfecto Mobile and John Montgomery from uTest, these experts explore the complexities of mobile test environments, the value of the mobile device cloud, the unique role crowd sourcing can play, and how teams can leverage automation to help deliver quality apps.
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mobile app testing, ibm, desktop applications, mobile test environments, mobile device cloud
    
IBM
Published By: Crownpeak     Published Date: Jul 29, 2015
This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.
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crownpeak, ebook, mobile friendly websites, mobile responsive design, conversion-optimized website design, wcm, web content management, personalization
    
Crownpeak
Published By: IBM     Published Date: May 18, 2015
To stay relevant and competitive in business today, companies must respond and interact with their customers in ways that were simply inconceivable a decade ago. Mobile, social and cloud are enabling businesses to better engage with customers, but these technologies put new pressures on businesses.
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cloud applications, mobility, application integration, customer feedback, software defined environments, automate manual process, improving productivity, collaboration
    
IBM
Published By: CMO.com     Published Date: Mar 16, 2017
New analysis by the Adobe Digital Insights (ADI) team reveals some noteworthy shifts in the mobile landscape. The first: Tablets have failed to make a real comeback, despite strong holiday discounting in the United States. Additionally, Google Accelerated Mobile Pages (AMP) is catching on in the United States, where internet saturation is turning the mobile space into a fearsome battleground.
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amp, adobe digital insights, adi, mobile, tablet, amp
    
CMO.com
Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data, digital marketing, paid seach
    
Revana
Published By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
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holiday planning, retail, black friday, social media, mobile
    
AdRoll
Published By: Provenir     Published Date: Mar 14, 2007
Mobile banking - banking on mobile devices including mobile phones, iPhones, Blackberries, and PDAs is taking off again, and financial institutions around the world are rushing to leverage the technology to gain new customers. This white paper describes the mobile banking "revolution", the state of the technology, the challenges, and the benefits.
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wireless, wireless application software, wireless security, wireless phones, pda, smart phones, mobile computing, banking, financial, mobile banking, provenir
    
Provenir
Published By: Palm, Inc.     Published Date: Mar 15, 2007
Smartphones and other handheld devices support government continuity of operations (COOP) by enabling its central tenets: decentralization and redundancy. Read this white paper to learn all benefits of using smart phones when an emergency strikes.
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government, disaster recovery, disaster, terrorism, terrorist attacks, smartphone, smart phone, pda, handheld, wireless, mobile computing, palm
    
Palm, Inc.
Published By: Clickatell     Published Date: May 20, 2008
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.
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customer centric messaging, clickatell, standard bank
    
Clickatell
Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey
Published By: HP - Enterprise     Published Date: Jun 04, 2013
Using mobile applications is much more than a trend these days—it’s a way of life. Whether you want to map directions, find a restaurant, look up your flight details, see where your next meeting is, or just check your email, chances are you do it on your smartphone. Consumer applications and games were the first to hit the market on mobile phones, and soon after enterprise applications followed suit. Banking is going mobile, retail is going mobile, and even HP Application Lifecycle Management (HP ALM) software has a mobile version—HP ALM Mobile.
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performance testing, mobile applications, alm mobile, consumer applications, smartphones, hp application lifecycle management
    
HP - Enterprise
Published By: HP - Enterprise     Published Date: Jun 05, 2013
In today’s mobile world, the user is at the center of the application experience. This is true whether the user is a customer, a partner, or an employee. Yet meeting the needs for the enterprise user poses particular challenges. Apps must work seamlessly across devices and screen sizes, enabling real-time collaboration, without sacrificing data security. This balance requires a mobile app development platform built for the unique demands of the enterprise.
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applications, apps, mobile applications, mobile, user-driven, data security
    
HP - Enterprise
Published By: HP - Enterprise     Published Date: Jun 05, 2013
It wasn’t long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn’t enough just to have an e-commerce presence; you had to offer an interactive and engaging customer experience (see Web 2.0). Now the standard has shifted once again; in order to truly compete in the modern economy, your business needs to have a mobile storefront on smart phones and tablets. Without this mobile presence, you’ll lose business to competitors who have them. With this new challenge comes high risk as well as great reward. With mobility, the client side of your applications is more important than ever. Instead of accessing your website from the safe confines of work or home, your customers can now perform sensitive transactions anywhere. As a result, mobile applications, and the devices and data they interact with, can now be more easily attacked.
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mobile applications, ecosystem, risk, defense, application, risk
    
HP - Enterprise
Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
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webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising
    
Webtrends
Published By: Gladson     Published Date: Aug 25, 2010
Informational Retailing - transformation of shoppers taking control of the way that they research, select and buy products by using a diverse array of sources to gather product information when and where they want it.
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consumer packaged goods, category management, cpg manufacturers, product databases, informational retailing, e-commerce, online shopping, interactive, mobile applications, social media
    
Gladson
Published By: Adam Phones Ltd     Published Date: Dec 21, 2010
One in three SMEs and half of larger enterprises still do not have a company policy in place to govern the procurement and management of their mobile and wireless services
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mobile, wireless, data, tariff
    
Adam Phones Ltd
Published By: ESET     Published Date: Jun 20, 2011
Trusted experts in endpoint security solutions. Learn more today!
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cloud computing, endpoint security, evolution, google, hype, information technology, microsoft, windows, attacks, apple, linux, mobile, operating systems, solutions, endpoint, protection
    
ESET
Published By: Citrix Systems     Published Date: Apr 15, 2016
Why should you choose Citrix over VMware? With 25 years of innovation and real-world customer deployments, only Citrix has the mobile workspace technology that helps businesses achieve their goal of a truly mobile workforce. Read the infographic.
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citrix, vmware, mobile workspace technology, mobile workforce
    
Citrix Systems
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