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Published By: Webtrends     Published Date: May 18, 2010
Mobile marketing investments will likely triple over the next five years. In the haste to stake a claim in the mobile gold rush, many businesses skip the lessons learned from the last big push: to be successful, you'll need to measure and quantify your results with mobile analytics.
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webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
    
Webtrends
Published By: 2ergo     Published Date: Apr 09, 2010
When Rightmove wanted to be the first to provide an innovative and engaging mobile app that would move millions of iPhone users to access extensive property search functionality, they turned to 2ergo. Learn about the challenges Rightmove faced, the solution 2ergo provided, and the unbelievable results that were achieved, including how the app ultimately ranked in the top 30 Apple "Best Apps of 2009" chart.
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2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps, property app
    
2ergo
Published By: 2ergo     Published Date: Apr 09, 2010
With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.
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2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps, property app
    
2ergo
Published By: Unica     Published Date: Mar 29, 2010
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
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unica, email, emarketing, esp, email trends, social media, sms, spam, mobile email, templates
    
Unica
Published By: BlackBerry     Published Date: Dec 22, 2009
Over a decade ago, mobile telephony entered the enterprise through the back door: employees who could afford mobile phones occasionally used them for business; specific business units budgeted for employee mobiles and then procured them locally; policies surrounding the usage of mobile phones for work were - where they existed at all - haphazard; there was little means of policy enforcement; and in no case were these mobile phones integrated into a business's fixed telephony strategy, let alone its IT strategy. This stands in sharp contrast to other office technologies, such as PCs, faxes, and copiers.
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blackberry, mobile applications, cio, pim, voip, smartphones, it communication, microsoft exchange, mobile device management, mobile device management software, mobile workers, remote computing, wireless applications software, wireless computing
    
BlackBerry
Published By: BlackBerry     Published Date: Dec 22, 2009
University of Waterloo conducted a six-week pilot project with several of its students in the Project Leadership Program, a distance learning program. Their goal was to see if mobile learning using BlackBerry smartphones would enhance their educational experience.
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blackberry, mobile applications, waterloo, cio, pim, voip, smartphones, it communication, microsoft exchange, mobile device management, mobile device management software, mobile workers, remote computing, wireless applications software, wireless computing
    
BlackBerry
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Igroup Ltd.     Published Date: Oct 28, 2008
The current gold standard as far as business technology goes is wireless/mobile computing. It’s what business and engineering courses are training the future workplace in using. It’s what provides an income stream and stock value to a whole mushrooming sector of the economy. It’s what makes large-scale projects in virtually any field not only easier to coordinate and complete, but also cheaper and faster all around. Finally, it’s what you and your company need to learn how to use, in order to maintain your lead over the rest of the competitive world.
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igroup, mobile computing, wireless computing, mobile computing solutions, wireless strategy, wireless technology, mobile solution
    
Igroup Ltd.
Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey
Published By: BlackBerry     Published Date: Aug 26, 2008
It's important that corporate mobile policies cover everything from what types of devices will be available to users, how and when they can use them, what corporate resources they are able to access and what security measures will be instituted. Furthermore, Mobile managers must not ignore the impact of government regulations and compliance when laying out their corporate mobile policies.
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blackberry, mobile policies, vpn, mobile devices, microsoft exchange, mobile device management, mobile device management software, mobile workers, remote computing, wireless applications software, wireless computing
    
BlackBerry
Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
The business landscape is evolving; the traditional way people work together-in the office or in the field-looks very different today than it did just a couple of years ago. Download this webcast to learn how Microsoft Dynamics CRM empowers you to take advantage of your existing technology investments to extend the reach of your business and enable your mobile workforce to drive better business results.
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microsoft, microsoft dynamics, crm, software, crm software, contact management, business management
    
Microsoft Dynamics
Published By: BlackBerry     Published Date: Jun 10, 2008
To compete in today's marketplace, it's not enough to be efficient on your home turf. Successful enterprises understand that knowledge workers must be able to do their jobs from more than one location. Going mobile--which encompasses much more than just mobile email access--can improve productivity, reduce costs and boost your bottom line.
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blackberry, mobilization, microsoft exchange, mobile device management, mobile device management software, mobile workers, remote computing, wireless applications software, wireless computing
    
BlackBerry
Published By: Clickatell     Published Date: May 20, 2008
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.
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customer centric messaging, clickatell, standard bank
    
Clickatell
Published By: Motorola     Published Date: Feb 06, 2008
Learn how Good Mobile Messaging S/MIME can help your government organization go wireless. This will help you deliver calendar, contacts, signed and encrypted e-mail and more to your mobile professionals—all in real time.
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motorola, motorola good, mobile messaging, wireless messaging, mobile applications, wireless applications, productivity, wireless, mobile
    
Motorola
Published By: Motorola     Published Date: Feb 06, 2008
This paper describes the key issues a multi-national enterprise needs to consider when determining the requirements for deploying a global wireless messaging project. It then outlines how the Good™ Mobile Messaging solution addresses those key issues. Also included are includes two case studies of recent Good Technology customer deployments.
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motorola, motorola good, mobile messaging, wireless messaging, mobile applications, wireless applications, productivity, wireless, mobile
    
Motorola
Published By: Motorola     Published Date: Feb 06, 2008
By empowering mobile users with interactive access to mission-critical systems, Good Mobile Intranet increases the ROI of your existing IT investments. Read this white paper to learn more about how to deliver mobile solutions that provide an intuitive user experience.
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intranet, intranets, motorola, motorola good, mobile, wireless, mobile applications
    
Motorola
Published By: Motorola     Published Date: Feb 06, 2008
This paper details the importance of striking a balance between the lock-down management of your mobile solutions and allowing end users the freedom to use mobile devices in the way that works best for them.
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motorola, motorola good, smart phone, smart phones, user experience
    
Motorola
Published By: Motorola     Published Date: Feb 06, 2008
Mobile Messaging—a standards-based, wireless messaging application and management system that connects mobile workers to enterprise e-mail, contacts, calendar, notes and more. All with a messaging architecture that incorporates end-to-end encryption of all data.
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mobile, wireless, mobile messaging, wireless messaging, motorola, motorola good
    
Motorola
Published By: Motorola     Published Date: Feb 06, 2008
Maintaining security while providing mobile workers with access to the information they need, when and where they need it, is complex. This white paper helps you understand the risks associated with mobile applications, handhelds and wireless networks—then shows you how Good Mobile Messaging helps you address these issues.
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wireless, mobile, wireless security, mobile messaging, motorola, motorola good
    
Motorola
Published By: Motorola     Published Date: Feb 06, 2008
This case study details how Allen Boone Humphries Robinson improved efficiency and exceeded client expectations with help from Good™ Mobile Messaging.
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mobility, productivity, mobile, mobile workers, case study, motorola, motorola good
    
Motorola
Published By: Motorola     Published Date: Feb 06, 2008
Learn how Good™ Mobile Messaging helps company executives and sales people from transportation services company Crowley Maritime get things done as they travel around the world, growing their transportation services company.
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motorola, motorola good, case study, crowley
    
Motorola
Published By: Motorola     Published Date: Feb 06, 2008
Flack + Kurtz wanted a centrally managed wireless communications solution, delivered over an integrated device that did not rely on the end user to login or synchronize to stay current. The new solution also had to function in Europe, Asia and other places employees traveled. Read this case study to learn how Good™ Mobile Messaging gave them exactly what they wanted.
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motorola, motorola good, case study
    
Motorola
Published By: Motorola     Published Date: Feb 06, 2008
To stay competitive in the specialty pharmaceutical business, it is critical that a company's sales force, marketing team and executives have the business tools they need to keep them one step ahead of their rivals. Read this case study to learn how Good™ Mobile Messaging has helped the employees of MedPointe Pharmaceuticals stay connected to crucial information while they're on the road.
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motorola, motorola good, case study
    
Motorola
Published By: Motorola     Published Date: Feb 06, 2008
The need for the services provided by Specially for Children has continued to increase, placing extra demands on the group's physicians. To improve their efficiency, doctors began carrying multiple devices including cell phones, pagers and PDAs. Learn how Good Mobile Messaging helped the organization streamline its operation.
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motorola, motorola good, case study
    
Motorola
Published By: Motorola     Published Date: Feb 06, 2008
Webcor's industry is highly competitive. To maintain and build on its leadership position, the company's employees must be able to clearly communicate and quickly respond to a wide range of stakeholders, including customers, architects, contractors and manufacturers. This case study details how Good™ Mobile Messaging helped Webcor employees stay on top of things.
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motorola, case study, motorola good
    
Motorola
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