HIT Consultant Insightful coverage of healthcare innovation
 

goal

Results 326 - 350 of 1074Sort Results By: Published Date | Title | Company Name
Published By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
Tags : 
    
SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.
Tags : 
    
SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
Tags : 
    
SundaySky
Published By: Cohesity     Published Date: Mar 26, 2019
Every 14 seconds. That’s how often analysts predict ransomware will attack a business this year. Despite the best efforts to thwart ransomware attacks, cyber criminals are innovative, and they continue to create new malware. This means more sophisticated and targeted ransomware attacks are coming—all with the same goal: Disrupt business operations in the hopes victims will pay to restore order. No industry is immune. And because enterprises are now even more attractive targets than consumers, your organization must proactively prepare for when, not if, cyber criminals come for your data.
Tags : 
    
Cohesity
Published By: ServiceNow     Published Date: Sep 18, 2018
Where are you on the journey to performance analytics excellence? Almost all businesses use some form of analytics, but many are still not applying them to measure performance against quantifiable goals. Use this maturity model to see how far you’ve come on the path to performance analytics—and how far you need to go. No matter where you’re starting from, there’s a path to performance analytics. Discover how ServiceNow Performance Analytics could benefit your business by downloading this eBook.
Tags : 
performance, analytics, servicenow
    
ServiceNow
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
Tags : 
    
Iterable
Published By: Nexmo     Published Date: Nov 27, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
Tags : 
    
Nexmo
Published By: Domino Data Lab     Published Date: May 23, 2019
Lessons from the field on managing data science projects and portfolios The ability to manage, scale, and accelerate an entire data science discipline increasingly separates successful organizations from those falling victim to hype and disillusionment. Data science managers have the most important and least understood job of the 21st century. This paper demystifies and elevates the current state of data science management. It identifies best practices to address common struggles around stakeholder alignment, the pace of model delivery, and the measurement of impact. There are seven chapters and 25 pages of insights based on 4+ years of working with leaders in data science such as Allstate, Bayer, and Moody’s Analytics: Chapters: Introduction: Where we are today and where we came from Goals: What are the measures of a high-performing data science organization? Challenges: The symptoms leading to the dark art myth of data science Diagnosis: The true root-causes behind the dark art m
Tags : 
    
Domino Data Lab
Published By: CyrusOne     Published Date: Jul 05, 2016
Data centers help state and federal agencies reduce costs and improve operations. Every day, government agencies struggle to meet critical cost controls with lower operational expenses while fulfilling the Federal Data Center Consolidation Initiative’s (FDCCI) goal. All too often they are finding themselves constrained by their legacy in-house data centers and connectivity solutions that fail to deliver exceptional data center reliability and uptime.
Tags : 
data center, best practices, competitive advantage, productivity
    
CyrusOne
Published By: Amazon Web Services     Published Date: Jan 23, 2018
SAP® customers who have long envied the many operational and cost benefts promised by cloud computing can now confdently pursue “cloud-frst” strategies. Companies that have made this move in collaboration with a leading company like Amazon Web Services (AWS) aren’t looking back. No longer bound by the constraints and overhead of legacy infrastructure, they’re pursuing new ways in which AWS-based SAP deployments can further their strategic goals and increase their competitiveness. Provided by: AWS & Intel
Tags : 
sap, customers, aws, cloud, organizations, applications
    
Amazon Web Services
Published By: VMware Citrix     Published Date: Jan 23, 2018
VMware Horizon® support for published applications provides exciting new opportunities for customers running Citrix XenApp. Tightly integrated with Microsoft Remote Desktop Services (RDS), VMware Horizon is a new option for delivering not just published applications and shared desktops, but also virtual desktops, software as a service (SaaS), and virtualized applications to the devices your end users want to use. This white paper provides guidance for planning and undertaking a migration from Citrix XenApp to VMware Horizon. Four approaches to XenApp migration are detailed, including the major steps required for their implementation. Whether the goal is to migrate an existing XenApp infrastructure to Horizon, replace it with a new system, or simply integrate legacy Citrix infrastructure with your Horizon virtual desktop deployment, VMware has the innovative products and technology you need.
Tags : 
citrix, xenapp, vmware, horizon, applications, customers, integration, software
    
VMware Citrix
Published By: VMware Citrix     Published Date: Jan 23, 2018
VMware Horizon® 7 offers full-featured support for hosted applications and shared desktop sessions, expanding the capabilities of the leading virtual desktop infrastructure (VDI) platform. Tightly integrated with Microsoft Remote Desktop Services (RDS), Horizon can deliver hosted applications and desktop sessions, virtual desktops, and VMware ThinApp® virtualized applications, all supported on the devices end users want to use. This white paper provides guidance for adding support for hosted applications and desktop sessions to your VMware Horizon infrastructure. Whether the goal is to integrate an existing RDS environment for combined management with VMware Horizon virtual desktops or deploy hosted applications and desktop sessions for the first time, VMware Horizon provides the technology required and a simple path forward.
Tags : 
hosted, applications, horizon 7, virtual desktop, infrastructure, microsoft, remote, services
    
VMware Citrix
Published By: Tricentis     Published Date: Mar 13, 2018
In a case of “if you can’t measure it, you can’t manage it,” some software project failures occur because of a lack of traceability — that is, an incomplete record of documentation around software quality assurance efforts. The lack of traceability has a significant impact on QA testing effectiveness and meeting strategic goals. However, with optimal traceability, testing becomes more efficient and enables collaboration throughout the software development lifecycle, as well as between product owners and organization leaders.
Tags : 
    
Tricentis
Published By: Cranfield University     Published Date: Apr 01, 2015
Marketing value metrics enable marketers to measure the impact of marketing activity against organisational goals more effectively and empowers marketing teams and their leaders to justify and defend their plans to their CEOs and CFOs. The model presented in this free chapter has been developed by Professor Stan Maklan, Dr Stan Maklan and Peter Mouncey from the renowned Cranfield School of Management and provide a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable.
Tags : 
marketing value metrics, marketing metrics model, business goals and marketing, measuring marketing effectiveness
    
Cranfield University
Published By: Canon Business Process Services, Inc.     Published Date: Aug 17, 2015
This paper will explore the potential of applying business performance management (BPM) principles to advance document performance management (DPM) in a way that enables organizations to reduce costs; better manage documents as vital strategic, ?nancial and information assets; and secure positive returns on investments from outsourcing. An example of this approach — spotlighted later in this paper — is MAX, a document performance management system that enables companies to more effectively manage their document processes and outsourcing service providers.
Tags : 
canon business process services, document management, document imaging, business performance management, outsourcing services, managed services, balanced scorecard framework, slas, service level agreements, improving operational efficiency, improve business results, six sigma methods, document services, claims processing, document processing, forms processing
    
Canon Business Process Services, Inc.
Published By: T Systems     Published Date: Oct 05, 2018
Fortunately, the wait is over. Here at T-Systems, we have created a whitepaper that contains Gartner’s 2018 Strategic Roadmap for Networking report which provides you with a wealth of information and guidance. Not only does it offer impartial advice from a technological perspective but it also interweaves the equally important, but often neglected viewpoints from a skills, processes and cultural stance. We feel confident that you’ll agree that armed with this whitepaper and Gartner’s report which successfully combine highly relevant insights with precision accuracy - you will be able to lay a solid foundation for your own networking pathway. Being able to correctly identify where your current networking solutions are presently and compare these with what you need to develop these into; to realize your goal - is one area of many, where we feel Gartner’s report excels. So whether it is their gap analysis, identification of key trends, signposting of the pitfalls that even the most con
Tags : 
    
T Systems
Published By: VMware Dell     Published Date: Dec 07, 2011
This white paper outlines the ways virtualization can address the challenges of traditional disaster recovery and create a viable recovery plan.
Tags : 
disaster recovery, disaster, security, risk, plan, continuity, architecture, dell, vmware
    
VMware Dell
Published By: SAS     Published Date: May 24, 2018
Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, it’s certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand. Great leaders become great by balancing strategy with tactics, future vision with current reality and strengths with weaknesses – all with the goal of accomplishing a clearly defined objective. Great leaders also understand that people are the most valuable resources within their organization. To drive and inspire their success, you must optimize strengths while recognizing inherent weaknesses. Many of our daily human experiences and interactions involve machines or devices of some sort. Technolo
Tags : 
    
SAS
Published By: NetIQ     Published Date: Oct 25, 2012
In this white paper, we will examine some of the challenges that modern organizations face in their efforts to develop and adapt a compliance program to solve today's needs and support new requirements in the future.
Tags : 
security, compliance, it security, sustainable compliance, security management
    
NetIQ
Published By: Technomedia-Hodes iQ     Published Date: Apr 25, 2012
Get your complimentary copy now! The Importance of Alignment in Employee Performance Management white paper examines the critical relationship between goal alignment and employee performance and their impact on business initiatives and the company's talent management strategies.
Tags : 
human resources, hr management, talent management, performance management, employee performance
    
Technomedia-Hodes iQ
Published By: Workday     Published Date: Sep 14, 2018
Ensuring student success has become increasingly complex as higher education undergoes seismic change.This eBook features articles detailing the innovative ways institutions across the country are rising to new challenges while helping students accomplish their goals.
Tags : 
    
Workday
Published By: HP - Intel® Xeon® processors     Published Date: Nov 07, 2012
Learn how Centerbeam accomplished their goal of increasing cloud service competitiveness by boosting storage throughput while automatically moving less frequently used data to more cost-efficient disk.
Tags : 
virtualization, converged infrastructure, cloud computing, convergence, mission-critical applications, servers, cloud, it infrastructure
    
HP - Intel® Xeon® processors
Published By: HP - Intel® Xeon® processors     Published Date: Nov 07, 2012
Learn how Outsourcery achieved their goal of expanding the hosting business by deploying a state-of-the-art virtualized cloud platform.
Tags : 
virtualization, converged infrastructure, cloud computing, convergence, mission-critical applications, servers, cloud, it infrastructure
    
HP - Intel® Xeon® processors
Published By: Brainshark     Published Date: Oct 16, 2013
Having trouble driving registrations to your live webinar? Maybe it's time for a change. This report explores picking the right webinar strategy for your goals, webinar best practices and technology integration.
Tags : 
video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: The Starr Conspiracy     Published Date: Sep 19, 2017
It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer. In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
Tags : 
    
The Starr Conspiracy
Start   Previous    7 8 9 10 11 12 13 14 15 16 17 18 19 20 21    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.