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Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Conductor     Published Date: May 29, 2013
Standard practice for most marketers is to target the largest possible addressable audience with their product or service. Go to where the eyeballs are -or so the logic goes.
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conductor, seo, marketing, long-tail terms, marketing 101
    
Conductor
Published By: Cisco     Published Date: Sep 07, 2016
This white paper goes through the best methods of malware protection.
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Cisco
Published By: Cisco     Published Date: Sep 07, 2016
This white paper goes into detail about continuous endpoint threat detection and response in a point-in-time world.
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Cisco
Published By: Cisco     Published Date: Sep 08, 2016
This white paper goes through the benefits of achieving greater cloud adoption.
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Cisco
Published By: Avaya     Published Date: Nov 21, 2017
In an industry like automobile sales and service, responsiveness can easily mean the difference between a service appointment, a large-ticket sale – or a customer taking their business elsewhere. Despite its reputation for meeting and exceeding customer needs, Voss Auto Network was using an aging communications system. The network of dealerships, including eight locations across Ohio, serves over 500 employees. Getting calls even when “walking the lot,” quickly retrieving voicemails, and having the ability to easily track missed calls all proved key to taking customer service, sales, and repeat business to the next level.
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Avaya
Published By: AuditBoard     Published Date: Nov 26, 2018
You are the CAE of a mature company sitting with your external auditor, ready to kick off planning for the upcoming year. You’ve always been on top of your controls environment, and expect this upcoming year to go smoothly. However, mid-way through discussing your new areas of focus, the conversation goes astray as your auditor starts throwing out terms like “IPE” or “Electronic Audit Evidence” and says a whole new set of evaluation points will have to occur for every control test in your environment.
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AuditBoard
Published By: Dell     Published Date: Aug 16, 2013
"As any technology becomes increasingly popular and widespread, certain pieces of inaccurate information begin to sound like facts. Moreover, as a product matures, it evolves by taking on new features, shedding old ones and improving functionality. However, many products continue to carry those myths as truisms even as the version count rises higher. Get the facts about vSphere. Read the White Paper "
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vsphere, virtual, technology
    
Dell
Published By: IBM     Published Date: Apr 27, 2016
When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster.
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ibm, ibm watson, watson engagement advisor, customer service, customer relations, customer engagement
    
IBM
Published By: IBM     Published Date: Apr 27, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster."
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ibm, ibm watson, watson engagement advisor, customer engagement, millennial, millennial generation, customer experience
    
IBM
Published By: Dell Software     Published Date: Aug 15, 2013
As any technology becomes widespread, certain inaccurate information can begin to sound like facts, and those myths can live on as truisms even as the version count rises. Get the facts about vSphere. Read the White Paper >>
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dell, myths, product, vsphere, technology, virtual, best practices
    
Dell Software
Published By: QTS     Published Date: May 28, 2015
Some companies attempt to solve this by hiring a new manager or promoting someone up the ranks, but that only leads to another individual in charge with his or her own ideas of how best to manage facilities. The real problem goes unaddressed.
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qts, network operations, critical facilities, data center, efficiency
    
QTS
Published By: DocuSign     Published Date: Jul 12, 2019
Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales organizations that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effective when they’re equipped with the best tools. A mobile-enabled electronic workflow is becoming essential to optimize efficiency and provide teams with true flexibility. This best practices paper outlines eight important ways that sales teams can make meaningful progress in their digital transformations.
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DocuSign
Published By: Lenovo     Published Date: Aug 31, 2018
? Security threats are growing at an astronomical pace–theft, hacking, malware, ransomware... and the list goes on. That's why Lenovo integrates security at every level including built-in hardware, advanced software, a secure supply-chain, complete component validation and integrated services. In addition to Lenovo's own security features built into each device, Windows 10 Pro delivers comprehensive, built-in and ongoing security protections you can trust – including Windows Hello, Windows Defender Antivirus, firewall, and more. Read more in this comprehensive product guide, from personal device to data center, we'll show you how we're hard at work securing your devices from the threats.
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Lenovo
Published By: IBM     Published Date: Jul 22, 2014
Listen to an interactive discussion (socialcast) with a select group of IBM Data Scientists that goes beyond the tools and tackles new ways your business can use data.
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ibm, it operations analytics, it operations, analytical applications, data, big data, it app infrastructure, cloud, data science, ibm software
    
IBM
Published By: IBM     Published Date: Feb 26, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster. "
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ibm, watson engagement advisor, analytics, customer service
    
IBM
Published By: StrikeIron     Published Date: Oct 03, 2013
Learn the best practices from StrikeIron's Email Verification Plus Hygiene technology and how this cloud-based & powerful technology goes through a four-step process to validate emails in real time.
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email campaign performance, improve sender reputation, email verification, strikeiron, email verification plus hygiene, cloud, technology, emails, email verification, scrubbing
    
StrikeIron
Published By: Kaspersky     Published Date: Jan 22, 2016
Hardly a day goes by without the discovery of a new cyber threat somewhere in the world! But how do you keep up with new malware and evolving cybercriminal tricks?
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kaspersky, cybercrime, hackers, malware, threat protection
    
Kaspersky
Published By: Riverbed     Published Date: Aug 22, 2014
Because WAN optimization sits at the intersection of applications, networking, and storage, its potential benefits goes well beyond what enterprises had realized in the past. In fact, WAN optimization has now evolved into an architectural design element that shapes the performance lifecycle of IT.
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optimization, benefit, organization, application, networking, storage, architectural design, performance, lifecycle
    
Riverbed
Published By: Polycom     Published Date: Dec 18, 2014
It’s not just about reducing travel... The value that video adds goes far beyond the removal of the need to travel. Video isn’t just in a ‘conference room’ – it’s wherever people choose to work. Use video for your next meeting to overcome the expectation that ongoing help and support is required. Hold your next external meeting over video to give it that personal touch.
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polycom, video technology, video benefits
    
Polycom
Published By: HP     Published Date: Aug 26, 2014
More and more enterprises are adopting “bring your own device” (BYOD) initiatives to let employees choose the device they use. The HP BYOD solution, based on the HP Intelligent Management Center (IMC), offers a single-pane-of-glass network and user management solution for your entire network. With an HP BYOD solution, you can efficiently manage your entire infrastructure, secure personally owned devices, and monitor BYOD traffic. HP IMC also goes beyond the unified BYOD essentials by delivering converged management across various networks—physical and virtual, wired and wireless, and Software-Defined Networking (SDN). Discover how.
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byod, holistic, data, business, technology, portfolio, cloud-based, support, portal, solution, consolidate, islands, access, reliable, retention, protection, guesswork, agility, cost-saving
    
HP
Published By: DocuSign     Published Date: Aug 17, 2016
As the saying goes “a chain is only as strong as its weakest link.” When business processes lack the ability to execute the contract or form with the same speed and control, the value of the whole chain is reduced. This departmental brief explores how electronic approval and signature technology helps create a hyper-efficient contract infrastructure by removing the risk of paper-based processes.
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DocuSign
Published By: DocuSign     Published Date: Feb 13, 2017
"As HP digitized its contracting process with DocuSign, it went from 23 steps down to 7. Contracts are signed in 4 days down from 23 days—a 93% improvement in turnaround time. ""Our workforce is mobile; our salesforce is mobile. People want to do things on their laptops, tablets and smartphones. DocuSign enables us to do that. It is a digital enterprise solution."" -- Nick Gunn, SVP of Global Corporate Services at Hewlett-Packard. See more of their story.
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DocuSign
Published By: DocuSign     Published Date: Apr 12, 2017
As the saying goes “a chain is only as strong as its weakest link.” When business processes lack the ability to execute the contract or form with the same speed and control, the value of the whole chain is reduced. This departmental brief explores how electronic approval and signature technology helps create a hyper-efficient contract infrastructure by removing the risk of paper-based processes.
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DocuSign
Published By: VMware     Published Date: Feb 24, 2017
Mobile device management (MDM) tools allow companies to connect their employees securely to basic corporate network resources. Enterprise mobility management (EMM) goes a step further by enabling secure mobile versions of business-critical applications and data loss prevention to protect corporate information. But in today's workplace, employees and businesses deal with a vast variety of devices with different operating systems and form factors, from PCs and laptops, to tablets and smartphones, and now, increasingly wearables and Internet of Things (IoT) endpoints. The solution is unified endpoint management (UEM), which enables organizations to take a consistent approach to manage and secure every endpoint, any app and content, and across deployment use cases from a single holistic platform. Read this whitepaper to uncover VMware AirWatch®'s leading UEM approach that is benefiting organizations tremendously.
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VMware
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