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Published By: MuleSoft     Published Date: Jan 16, 2018
83% of insurance CEOs say they are "concerned" about the speed of technological change in the marketplace. This need for speed within the insurance market is creating a need for an "insurance as a platform" model in order to integrate systems and partners. An integration platform will be the key to delighting customers, launching new and richer products, partnering with third parties such as InsurTech, and ultimately growing revenue. Read this whitepaper to understand: How packaging your insurance organization as a series of discrete capabilities will achieve revenue growth Why adopting an API-led approach to connectivity will quickly achieve this ‘insurance as a platform’ model How you can get started on an insurance integration platform today
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MuleSoft
Published By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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Marketo
Published By: Microsoft     Published Date: Jul 20, 2018
In the two years since we first began working on Enterprise Cloud Strategy, much has changed. Cloud technology has evolved from being an “if” to a “when,” and across almost all enterprises, the cloud has now become an integral part of IT strategy. Further, there is now a growing realization that cloud computing not only represents a set of technical opportunities for efficiencies and cost savings, but also provides the potential to significantly transform the scope of enterprise computing. In fact, many enterprises are finding that cloud computing offers entirely new business models, revenue streams, and vehicles for customer intimacy. Few technological changes have the potential to so dramatically change to the way we do business. The last time we experienced such a tectonic shift was the with arrival of the Internet itself. Yet, as we noted in the first edition of this book, when briefing CIOs and senior IT executives at Microsoft, we are often told that migrating IT workloads to the
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Microsoft
Published By: Microsoft     Published Date: Jul 20, 2018
What sales and marketing gaps are you defending? How are they impacting your ability to hit your numbers? In this guide, we examine five massive gaps that could be costing you time, customers, top-line growth and profit. And we show you how to transform your business by closing those gaps so you can get back to growing. • Discover how to transform your business by connecting sales and marketing with a shared set of practices that have been proven to grow brands, grow revenue and increase profit. • Get expert advice from leaders who have walked in your shoes, leaped over the gaps and unleashed sales and marketing to drive growth – together. • Watch insight-packed webinars from Forrester Research, Microsoft and Adobe.
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Microsoft
Published By: CDW     Published Date: Jan 15, 2016
A growing number of organizations are realizing the benefits of mobile devices, including increased productivity, enhanced efficiency and speedier response times. Yet while the use of mobile devices typically leads to lower costs and additional revenue opportunities, it also brings challenges associated with device and application procurement, data connections, service costs, content management and — most important — security.
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cdw, effective mobile policy, mobile devices, revenue opportunities, application procurement
    
CDW
Published By: Dyn     Published Date: Feb 06, 2015
Whether you’re serving customers, partners, or internal users through two data centers or twenty, you want all users to have the best experience. Global load balancing (GLB) is the effective management and balancing of the Internet traffic to and from your data centers and cloud service providers and has become critical to growing enterprise ecommerce revenue, serving customers and empowering employee productivity.
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glb, internet traffic, ecommerce revenue, employee productivity, cloud-based services
    
Dyn
Published By: Adobe     Published Date: Oct 06, 2015
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
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adobe, digital advertising, social, brand, dmp, digital media platform
    
Adobe
Published By: bigtincan     Published Date: Oct 10, 2014
Sales teams are the lifeblood of every organization, as they are tasked with acquiring market share and growing revenue. Access to corporate content – and understanding how to use it – is one of the greatest barriers salespeople must overcome. Mobile sales enablement is about providing dynamic, on-demand content that can be accessed during any selling situation.
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mobile sales, mobile sales enablement, on-demand content, market share
    
bigtincan
Published By: Aria Systems     Published Date: Jan 28, 2015
Recent Gartner research indicates that roughly half of U.S. businesses currently have or are considering adopting a recurring revenue model. If you’re reading this paper, then chances are that half includes you. Gartner estimates the revenue opportunity at greater than $300 billion per year and growing. Even a small piece of that pie would look good on your bottom line. This growing trend toward recurring revenue monetization strategies presents both opportunities and challenges for your company. Opportunities include reaching new customers and markets, and creating reliable and predictable revenue streams.
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recurring revenue success, revenue opportunity, monetization strategies
    
Aria Systems
Published By: SAP     Published Date: Mar 24, 2011
In spite of the growth of virtual business activities performed via the World Wide Web, every business transaction or operation is performed at a physical place. And as handheld GPS devices drive a growing awareness of the concept of "location," people are increasingly looking for operational efficiencies, revenue growth, or more effective management as a result of geographic data services and location-based intelligence. In this white paper, David Loshin, president of Knowledge Integrity, Inc., introduces geographic data services (such as geocoding and proximity matching) and discusses how they are employed in both operational and analytical business applications. The paper also reviews analytical techniques applied across many types of organizations and examines a number of industry-specific usage scenarios.
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location-based bi, business value, geographic enhancement
    
SAP
Published By: SAS     Published Date: Mar 06, 2018
As your organization struggles with growing volumes and sources of data, increasingly complex regulatory requirements, and pressure to do more with fewer resources, SAS Data Management can help. How? Our solution helps you make sense of your data so you can make better decisions. Then you can take the right actions to improve customer experience, boost revenue, become more efficient and remain compliant
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SAS
Published By: OnForce     Published Date: Feb 19, 2008
Learn how VARs, solution providers and IT staffing firms are finding the contract IT service professionals they need to drive service revenue without adding overhead.  Get the free Ziff Davis white paper, “Strategies For Growing IT Service Revenues.”
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crn, reseller, retailer, service, vendor selection, onforce, on force, var
    
OnForce
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content
    
Neolane, Inc.
Published By: K2     Published Date: Jan 07, 2016
The business context for process excellence and business process management (BPM) has changed dramatically since the 2009-to-2010 recession. During the recession, BPM software and services saw impressive double-digit growth as a result of enterprises slashing costs and boosting worker productivity. Now, executive agendas have shifted to focus on growing revenue, expanding the customer base, and delivering new digital products and services. Enterprise and process architects are reshaping their business cases for BPM around these new drivers. This is not an easy task. However, process excellence will play a critical role for forward-thinking enterprise architects that invest the time to link BPM to new front-office drivers to help the organization drive digital transformation. This report replaces “Building The Case For Your BPM Initiative” in the business process management playbook and provides guidance on developing revenue and customer-focused business cases.
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bpm, business process management, process excellence, best practices
    
K2
Published By: Citrix Online     Published Date: Aug 09, 2010
Browse through the tips that follow-there's a lot of wisdom here that should boost your professional services revenues significantly.
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citrix online, roi, business management, professional services
    
Citrix Online
Published By: Cisco     Published Date: Jul 11, 2016
Cloud adoption is growing, but relatively few organizations have advanced cloud strategies. Achieving greater levels of cloud adoption allows organizations to materially improve strategic allocation of IT budgets, lower IT costs, reduce time to provision IT services, increase revenue, and improve ability to meet SLAs. Private cloud adoption is greater than public cloud. Additionally, private cloud/OpenStack adopters are more likely to expect better business outcomes. IDC sees web-scale public cloud making way for enterprise-class “provider-based cloud”.
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Cisco
Published By: Cisco     Published Date: Dec 28, 2015
Cloud adoption is growing, but relatively few organizations have advanced cloud strategies. Achieving greater levels of cloud adoption allows organizations to materially improve strategic allocation of IT budgets, lower IT costs, reduce time to provision IT services, increase revenue, and improve ability to meet SLAs. Private cloud adoption is greater than public cloud. Additionally, private cloud/OpenStack adopters are more likely to expect better business outcomes IDC sees web-scale public cloud making way for enterprise-class “provider-based cloud”.
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cisco, cloud adoption, productivity, open stack, private cloud, public cloud
    
Cisco
Published By: Marketo     Published Date: May 08, 2012
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Through real-world statistics and case studies, this paper outlines how the tools unique to marketing automation systems can be implemented to reap significant increases in the bottom line.
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marketing roi, marketo, marketing solutions, marketing automation, marketing revenue, roi of marketing, marketing profits
    
Marketo
Published By: IBM     Published Date: Jul 30, 2014
COOs responsibilities are expanding beyond cost saving and efficiency to include a growing role in raising revenues. By transforming processes, they're providing customers more relevant experiences. Center for Applied Insights talked to COOs across industries to find out more.
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ibm, business processes, smarter process, coo, cost saving, efficiency
    
IBM
Published By: IBM     Published Date: Feb 04, 2015
COOs responsibilities are expanding beyond cost saving and efficiency to include a growing role in raising revenues. By transforming processes, they're providing customers more relevant experiences. Center for Applied Insights talked to COOs across industries to find out more.
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cost saving, business efficiency, customer-centric operations, operation management
    
IBM
Published By: Bronto     Published Date: May 18, 2017
With a growing number of marketing application available, marketing terms are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams provide the critical support and services you'll need along the way.
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bronto, integration, e-commerce, marketing automation, platforms, internet retailers, business growth, revenue generation
    
Bronto
Published By: Bronto     Published Date: Jul 10, 2017
With a growing number of marketing applications available, marketing teams are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Gartner’s 2016-2017 CMO Spend Survey found that marketing departments are spending 38% of their tech budgets on external development services and cross-charges from internal IT teams. Strategic marketing and IT leaders are looking for ways to streamline technology and eliminate solutions that limit integrations and scalability. It’s important to look at the resources required to maintain the marketing applications you use and compare them to other options available in the marketplace. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams pro
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marketing automation, commerce, gartner, integration, scalability
    
Bronto
Published By: Marketo     Published Date: Jul 30, 2013
Today's fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this white paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equippedto manage lead flow and process leads more efficiently.
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marketo, marketing, marketing automation, roi, lead flow, sales techniques, whitepaper
    
Marketo
Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
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benchmarking, forecasting, joe payne, lead management, lead scoring, marketing automation, predictive analytics, revenue
    
Eloqua
Published By: SAP     Published Date: Jul 17, 2012
In spite of the growth of virtual business activities performed via the World Wide Web, every business transaction or operation is performed at a physical place. And as handheld GPS devices drive a growing awareness of the concept of "location," people are increasingly looking for operational efficiencies, revenue growth, or more effective management as a result of geographic data services and location-based intelligence. In this white paper, David Loshin, president of Knowledge Integrity, Inc., introduces geographic data services (such as geocoding and proximity matching) and discusses how they are employed in both operational and analytical business applications. The paper also reviews analytical techniques applied across many types of organizations and examines a number of industry-specific usage scenarios.
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business, sap, white paper, technology, location, intelligence, business value, data services
    
SAP
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