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Published By: Adobe     Published Date: Apr 25, 2016
In diesem Whitepaper beschäftigen wir uns mit der Frage: Wie lassen sich Inhalte in solchen teilstrukturierten Ad-hoc-Umgebungen verwalten und schützen?
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Adobe
Published By: Adobe     Published Date: Apr 25, 2016
In this paper we look at the old model of managing apps and then see if there’s a better way.
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mobile apps, mobile lifecycle, data management
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Wenn Sie es richtig angehen, kann datengesteuertes Marketing für Sie mehr sein als nur ein Tool, mit dem sich Ihre Verkaufszahlen steigern lassen. Es handelt sich um eine Methodik bzw. Denkweise, die Ihr Unternehmen zu einem wesentlichen Umsatzanstieg und einem höheren Shareholder Value führen kann. Diese dreiteilige E-Book-Reihe hält das Erfolgsrezept für Sie bereit.
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marketing, customer experience
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
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creative digital assets, share digital assets, asset management, digital asset management, dam
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
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creative digital assets, share digital assets, asset management, digital asset management, dam
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
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creative digital assets, share digital assets, asset management, digital asset management, dam
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
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adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
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adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
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adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
    
Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Vor einigen Jahren beschloss die viertgrößte Genossenschaftsbank des US-Bundesstaats Illinois, ihren Marketing-Auftritt komplett umzugestalten. Innerhalb von nur einem Jahr aktualisierte die Baxter Credit Union (BCU) ihr veraltetes Kampagnenverwaltungssystem und zentralisierte die bislang verteilten Mitgliederdaten. Das Ergebnis: ein besseres Kundenerlebnis und eine höhere Rendite.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
For some travelers, purchasing a plane ticket or checking into a hotel can mean only one thing : the beginning of a long , laborious, and frustrating trip where they’re met by overeager staff, noisy hotel neighbors, and sick plane passengers.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Every part of your customers’ experience counts, especially when they’re researching and shopping around for where they want to put their money. It’s one of the most emotional and complex of all consumer decisions. That’s because money matters. Banking. Investing. Insurance.
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Adobe
Published By: Adobe     Published Date: Aug 02, 2017
This digital trends report shows that this era of experience is definitely here, but it also highlights some key challenges for businesses making the change. For example, the respondents overwhelmingly claim that customer experience is their most exciting opportunity. Many of them are investing in content and design, looking to create those experiences that will feel personal, compelling and memorable.
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customer experience, insights, shared service value, consolidated services, global services division, organization optimization, social analytics, accounts receivable
    
Adobe
Published By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
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adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint, mobile marketing, business analytics
    
Adobe
Published By: Adobe     Published Date: Apr 13, 2015
This Gigaom Research report aims to help technology decision-makers better understand: - What the modern workforce thinks it needs to succeed in this rapidly changing world of mobile-first communications and new work-collaboration technologies - How IT is supporting those needs and overall corporate objectives - If there are gaps between worker expectations and IT requirements, and how technology buyers can address them Download this Gigaom Research white paper to learn more.
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adobe, modern workforce, platform support, platform productivity, it support, work-collaboration technologies
    
Adobe
Published By: Adobe     Published Date: Sep 22, 2015
Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
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adobe, cross channel marketing, digital marketing, campaign management
    
Adobe
Published By: Adobe     Published Date: Oct 06, 2015
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
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adobe, digital advertising, social, brand, dmp, digital media platform
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
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adobe, marketing, data, dmp, data management, customer insights, roi
    
Adobe
Published By: Adobe     Published Date: Sep 16, 2016
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM. ?
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adobe, digital, digital asset management, dam, digital asset management system, customer experience
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Read our new white paper, Experience Design Optimization: Where Personalization Goes to Grow Up, and learn: - The experience design optimization process - How top brands are using data to design experiences that drive conversion - The four steps toward differentiating your brand with personalized experiences
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adobe, customer experience, deisgn, experience deign optimization
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
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adobe, mobile, data driven marketing, marketing, marketer
    
Adobe
Published By: Adobe     Published Date: Jan 26, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: - How changing the way you view design changes everything - The power of beautifully designed customer experiences - Why it pays to make your teams design-driven
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adobe, adobe creative cloud, stock, creative, marketing, design
    
Adobe
Published By: Adobe     Published Date: Feb 22, 2017
Today’s customers expect personal experiences no matter where they are, on every device. And it’s on your team to keep pace with every digital demand. That’s part of the unique challenge facing by creative studios. But with the right stock solution, you can save time for the big ideas, not the little to-dos. Read Put Time Back on Your Side: How Adobe Stock Can Jumpstart Your Creative Process to learn how to: • Integrate Adobe Stock for business with your existing Creative Cloud solutions • License stock images without toggling between platforms or reapplying edits • Work up to 10x faster with stock images
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time management, pfeiffer, stock images, adobe, adobe stock, creative cloud
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Once again, we joined forces with Econsultancy to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report. Read the report to learn: What challenges and opportunities marketers see in 2017 Where marketers will be focusing their efforts this year How marketers are looking beyond marketing to create outstanding customer experiences Simply fill out the form to download the report.
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adobe digital report, digital trend 2017, marketing opportunities, marketing challenges, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: • How a unified platform lets you easily manage and refine customer experiences • Three steps to deliver great digital experiences on all devices • The roles of personalization, analytics, and asset management
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customer experience, modern digital foundation, digital experience, asset management
    
Adobe
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