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Published By: Central Desktop     Published Date: Jul 05, 2012
It's no secret that there has long been friction between agencies and clients. For those of you who work in marketing on either side of the equation, we'vegrappled with this for years.
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central desktop, client- collaboration
    
Central Desktop
Published By: Rocket Fuel     Published Date: Jul 03, 2012
To make some sense of the SoLoMo landscape, Rocket Fuel developed a SoLoMo infographic that combines the most pertinent industry research with its own primary research to share what you need to know about these three often overlapping spheres of consumer influence.
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rocketfuel, marketing, imom, social media, mobile marketing, emerging marketing
    
Rocket Fuel
Published By: Aerohive     Published Date: Jul 03, 2012
One of the most overlooked aspects of the BYOD phenomenon isn't just connecting the users to the network, but how to manage them once they're there. Getting mobile and BYO devices onto the network is now table stakes. This white paper will take you through the necessary connectivity and productivity requirements in order to ensure your network is truly ready for the mobility explosion.
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byod, mobility, productivity
    
Aerohive
Published By: Adobe     Published Date: Jun 29, 2012
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
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adobe, marketing, emarketer, digital trends, digital marketing, advertising
    
Adobe
Published By: Adobe     Published Date: Jun 29, 2012
Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With an increasing portion of marketing spend shifting to digital channels, it's more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
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adobe, marketing, optimzation, digital marketing, digital, emerging marketing
    
Adobe
Published By: Rocket Fuel     Published Date: Jun 26, 2012
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
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rocketfuel, marketing, mobile, social media, digital marketing, branding
    
Rocket Fuel
Published By: Urban Airship     Published Date: Jun 20, 2012
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
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push, push communications, push messaging, push notifications, mobile communications, smartphone alerts, smartphone push, push messages, permission-based mobile communications, mobile customer loyalty, push applications, mobile apps, mobile messaging, good push, mobile customer communications, personalized mobile alerts, social push, mobile marketing
    
Urban Airship
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We'd like to share the results.
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facebook, marketing, social media, social media campaigns, advertising, timeline, social advertising
    
Wildfire Interactive
Published By: Imperva     Published Date: Jun 14, 2012
This paper describes the financial implications of Web attacks, DDoS attacks, and other Web-based threats. It shows how the SecureSphere Web Application Firewall provides a Return on Security Investment of 2090% by preventing data breaches and Website downtime.
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imperva, application security, security costs, roi, firewall, ddos, web attacks, it spending
    
Imperva
Published By: LogMeIn     Published Date: Jun 13, 2012
Live chat implementation can simultaneously help your business cut support costs and boost online conversions. If you've started investigating solutions then you also know there are a confusing number of choices available. This helpful guide features the responses to ten key questions that will help you identify the right product for your business.
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live chat, customer service, online, bold chat, customer support, online support
    
LogMeIn
Published By: Quinstreet - Infosec     Published Date: Jun 11, 2012
There are wide variations in the level of SIEM technology support for specific use cases, so understanding them is a prerequisite for selecting the best product in a given situation
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Quinstreet - Infosec
Published By: IBM     Published Date: Jun 07, 2012
When we talk about the world becoming increasingly interconnected, instrumented and intelligent, the most ubiquitous example is the smartphone. It collects and disseminates data while its users are at home and on the go, likely serving up just as much-if not more-dynamic, socially driven information as static, always-there web content.
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commerce, ibm, inventory, customer, cross channel, sales
    
IBM
Published By: IBM     Published Date: Jun 07, 2012
You need a single view of the customer, inventory orders and shipments everywhere - across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you need it and when. Access the perfect order briefcase to learn how you can achieve.
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e-commerce, b2b, commerce, ibm, inventory, customer, b2b, marketing, cross channel, sales
    
IBM
Published By: IBM     Published Date: Jun 07, 2012
You need a single view of the customer, inventory orders and shipments everywhere - across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you need it and when. Access the perfect order briefcase to learn how you can achieve.
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commerce, ibm, inventory, customer, cross channel, sales
    
IBM
Published By: Toshiba     Published Date: Jun 06, 2012
Your staff will be more content if they can install their choice of software. Here's how to give them that freedom while keeping control.
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toshiba, mfp, printers, copiers, printers, employees, laptops, it management, mobile workers, employee laptops
    
Toshiba
Published By: Box     Published Date: Jun 04, 2012
Enter Box. Our partner integrations and robust security suite ensure employees get any-device, on-the-go content sharing and collaboration... while IT retains control and visibility of all user accounts. Get Your FREE Box IT Strategy Kit!
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free online storage, online storage, file sharing, online file storage, share files online, store documents online, online collaboration, collaboration tools, ftp replacement, sharepoint alternative, file storage, mobile data access, share files online, asset management, online workspace, workspace
    
Box
Published By: Box     Published Date: May 31, 2012
Here's how some of the nation's most progressive corporations are meeting the many needs of their mobile workers - without overwhelming their IT departments - with the help of Box.
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mobile, mobile worker, communication devices, free online storage, online storage, file sharing, online file storage, share files online, store documents online, online collaboration, collaboration tools, ftp replacement, sharepoint alternative, file storage, mobile data access, share files online, asset management, online workspace, workspace
    
Box
Published By: Riverbed     Published Date: May 24, 2012
End users want to be productive just as much as the business wants them to be. Most people thrive in environments where they are set up to succeed, and IT has a strategic role in that process. Simply put, users expect applications to be faster.
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enterprise it, platform, server virtualization, private cloud, public cloud, cloud services, data centers, steelhead, granite, stingray, cascade
    
Riverbed
Published By: Adobe     Published Date: May 16, 2012
Recently, Adobe gathered a panel of executives from Condé Nast, National Geographic, Newsday, and other publishers to discuss their organizations' efforts to create a new breed of e-publications based on the mobile computing power of the tablet.
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cs5.5, creative suite, adobe, adobe creative suite, 5.5 master collection, pulitzer, print, broadcast, journalismlo alto
    
Adobe
Published By: Bill.com     Published Date: May 14, 2012
Small and mid-sized business use Bill.com to help manage their cash flow and make better use of their resources. Here are the top ten things you can do with Bill.com to help take control of your organization's financial management.
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cloud invoice, cloud, smb, management, invoices, bill.com
    
Bill.com
Published By: Oracle Corporation     Published Date: May 11, 2012
Download this whitepaper for a summary of the complete and integrated aspect of Oracle's strategy and where OBIEE 11g, the Oracle database, and the Oracle Exadata Database Machine have several key integration points.
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oracle, business intelligence, database, exadata, integration, machine, integrate, performance, lower costs, value, time
    
Oracle Corporation
Published By: LogMeIn     Published Date: May 11, 2012
The Vornado company is a legend in their industry as the "Leader in Air Flow Technology." Consumer interaction is important to the Vornado brand, so including chat on their website, where consumers can have not just a quick dialogue with a Vornado product specialist, but a live conversation, was a necessity. Using BoldChat Enterprise gave Vornado the opportunity to meet this communication need and to solve an increasing email management need too.
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vornado, customer service, communication, onlibne, web analytics, application
    
LogMeIn
Published By: SolarWinds     Published Date: May 09, 2012
In this white paper, Solar Winds outlines the differences between VMware vSphere and Microsoft Hyper-V as well as introduces key features in the products and expose the feature deltas that may exist.
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planning, virtual enviornments, planning capacity, virtual, applications, infrastructure
    
SolarWinds
Published By: Concur     Published Date: May 07, 2012
Though many leading enterprises have moved to automate their expense management, there are still corporations that continue to manage their travel and expense as two separate processes, or manage their expense claims either via a paper, a spreadsheet-based system, an out-dated and costly legacy system or one developed in-house. Download this whitepaper to learn more.
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concur, expenses, automate, sme, smb, business finance, finance
    
Concur
Published By: Janrain, Inc.     Published Date: Apr 25, 2012
It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.
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janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive, web analytics
    
Janrain, Inc.
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