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higher mobile use

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Published By: Lookout     Published Date: Aug 30, 2017
This report examines enterprise security threats for iOS and Android. While Android has higher consumer market share, iOS commands more market share in the enterprise, accounting for 72% of enterprise mobile activations in Q1 2015 compared to Android’s 26% activation share1 . The perception that iOS is more secure has helped drive its enterprise adoption, but this perception comes largely from security trends observed in the consumer space. Android, with a more open mobile platform and 81% global market share2 , predictably invites more broad-based attacks than iOS. When it comes to iOS and Android in the enterprise, however, both need threat protection because at a fundamental level both platforms are subject to similar vulnerabilities and attack methods. iOS attacks may be relatively uncommon today, but they have happened and can occur. Moreover, enterprises increasingly rely on iOS app-distribution methods that forgo Apple’s app-review and they face the risk that attackers will cont
Tags : 
enterprise security, enterprise mobile security, ios attacks, mobile threat protection, android attacks
    
Lookout
Published By: Urban Airship     Published Date: Jul 24, 2017
More than half of consumers have used a mobile wallet pass. Millennials are at the top of the list, yes, but Generation X and higher-income mobile users are not far behind. The State of Mobile Wallet Marketing highlights what key findings from our survey of 2,000 U.S. and U.K. consumers mean for brands trying to reach mobile users. Learn about how consumers want to use mobile wallet passes - especially to receive coupons/special offers and to manage loyalty programs.
Tags : 
mobile wallet, mobile users, branding, customer engagement, mobile marketing
    
Urban Airship
Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
Tags : 
ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
Tags : 
ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
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