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Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
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customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty, cross sell, wallet share, net promoter score, sales conversion rate, improved regency, improved frequency, improved monetary value, multi-channel next best action, mnba
    
IBM
Published By: Symantec     Published Date: Jun 29, 2012
Extended Validation SSL Increases Online Sales and Transactions
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symantec, extended validation, ssl, phishing, e-commerce
    
Symantec
Published By: Oracle Corporation     Published Date: May 11, 2012
With more accurate sales forecasts and enhanced identification of potential problems and opportunities, Oracle Sales Analytics helps close business faster and increase overall sales revenue. Find out more today!
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sales analytics, sales forecasts, kpis, key performance indicators
    
Oracle Corporation
Published By: Bronto     Published Date: Mar 16, 2012
As an online retailer, you're always testing new e-marketing strategies to see which work for you and which do not. We're delighted to be able to offer you five that may be new to you - and that we think will work exceptionally well to increase your sales. Our white paper, "Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now," goes into detail on all five.
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marketing, email marketing, web analytics, marketing strategy, marketing
    
Bronto
Published By: IBM Unica     Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
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ibm, web analytics, data analytics, customer engagement, data management, marketing, marketing research
    
IBM Unica
Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo
Published By: Zebra     Published Date: Oct 12, 2011
Re-pricing products in the store has become a strategic tool that retailers apply to increase traffic and sales. This white paper explains how retailers are profiting from mobile markdown printing and how stores can leverage different printing applications to create more value.
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zebra industry solutions, barcode industry solutions, barcode business solutions, bar code industry solutions, bar code business solutions, rfid industry solutions, rfid business solutions, rfid industry solutions, rfid business solutions
    
Zebra
Published By: VeriSign Authentication Services, now a part of Symantec Corp.     Published Date: Oct 12, 2011
With the threat of identity theft and other types of fraud rampant on the internet, many consumers are reluctant to release their details, even if that means abandoning a sale.
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verisign, extended validation ssl, verisign, papercheck.com, carinsurance.com, flagstarbank.com, creditkarma.comphishing, identity theft, fraud, ssl certificate, online retailers, insurance brokers, online pharmacy, financial services, travel, education, banking, verisign ev ssl certificates, www.verisign.c
    
VeriSign Authentication Services, now a part of Symantec Corp.
Published By: VeriSign, Inc.     Published Date: Aug 03, 2011
This white paper provides insights into how Extended Validation (EV) SSL can help increase online transactions and sales by alleviating consumer concerns about identity theft and fraud.
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verisign, extended validation, ev ssl, online sales, online transactions, it security policies, phishing, identity theft, fraud
    
VeriSign, Inc.
Published By: GoToWebinar     Published Date: Jul 08, 2011
A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales. This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.
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citrix gotowebinar, live webinar, marketing webinar series development, eguide, competitve edge, key planning, content and distribution
    
GoToWebinar
Published By: Kaon     Published Date: Jul 07, 2011
In this FREE eBook, learn how PRODUCT marketing departments are creating engaging tools to look 'under the hood' and gain far more knowledge and understanding of the capabilities and benefits of MEDICAL, TELECOM and INDUSTRIAL products. Whether it's a MRI machine, a server or large machinery, INTERACTIVE 3D MARKETING SOLUTIONS are creating powerful customer experiences proven to INCREASE SALES and excite customers.
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kaon, product marketing department, engaging tools, unified messaging, interactive technology, chiefmarketer penton, marketing challenges
    
Kaon
Published By: Adaptive Planning     Published Date: Jul 01, 2011
Learn how you can significantly extend the capabilities of your existing Salesforce.com, NetSuite, or other CRM application with an affordable, easy-to-use, and quick-to-deploy solution that automates sales forecasting, improves pipeline visibility, and enables what-if scenario planning.
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adaptive planning, salesforce.com, netsuite, crm application, sales forecasting, pipeline, revenue predictability, crm data augmentation, rob hull, greg schneider, sales analysis
    
Adaptive Planning
Published By: POS Supply     Published Date: Jun 24, 2011
Sales receipts as a marketing tool
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receipt marketing, point-of-sale marketing, printed receipts
    
POS Supply
Published By: Adaptive Planning     Published Date: May 20, 2011
Learn how you can significantly extend the capabilities of your existing Salesforce.com, NetSuite, or other CRM application with an affordable, easy-to-use, and quick-to-deploy solution that automates sales forecasting, improves pipeline visibility, and enables what-if scenario planning.
Tags : 
adaptive planning, salesforce.com, netsuite, crm application, sales forecasting, pipeline, revenue predictability, crm data augmentation, rob hull, greg schneider, sales analysis
    
Adaptive Planning
Published By: SAP     Published Date: Apr 13, 2011
If you are a business running SAP Business Suite solutions, learn how you can use Sybase mobile solutions for SAP to dramatically increase sales productivity and bring the advantages of business mobility to your organization now.
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sap business suite solutions, sybase mobile solutions, business mobility, sales productivity, mobile crm, sales management, forecasting, mobile business application
    
SAP
Published By: SAP     Published Date: Mar 28, 2011
A mobile worker's particular need is mobile CRM - and the goal in a sales context is to deliver all the info and tools on-the-go reps need to manage leads and opportunities. Read in this Selling Power magazine how SAP's mobile CRM tools help companies to increase sales significantly.
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productivity solutions, mobile sales team, mobile crm, sap mobile crm tools
    
SAP
Published By: Znode     Published Date: Jan 10, 2011
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition. As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.
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znode, marketing, ecommerce, online distribution, retail, development, integration, erp
    
Znode
Published By: TRUSTe     Published Date: Dec 08, 2010
Businesses are constantly looking for ways to increase website traffic through marketing and drive more sales through their webstore.
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truste, drive website traffic, sales and marketing, tactical strategy
    
TRUSTe
Published By: BlueVolt     Published Date: Oct 01, 2010
BlueVolt currently works with a large base of cross-industry customers who are taking advantage of online platforms to market products and train people in their products' use.
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online learning, elearning, learning management system, sales, training, manufacturing, electrical distributors, bluevolt
    
BlueVolt
Published By: BlueVolt     Published Date: Aug 24, 2010
This white paper shows opinions from manufacturing and electrical industry insiders on the value of using a learning management system.
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online learning, elearning, learning management system, sales, training, manufacturing, electrical distributors, bluevolt
    
BlueVolt
Published By: TRUSTe     Published Date: Jun 02, 2010
For Ecommerce and Direct Marketing professionals: As a result of displaying the TRUSTe seal, The Pros saw an enormous 84% lift in Purchases by those landing on the page with the TRUSTe seal, and a 72% increase in Revenue per Visitor lift. See how you can mirror these results today.
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truste, suresource, ecommerce, the pros, landing pages, website development, design, a/b, optimization, user experience
    
TRUSTe
Published By: Cisco Systems, Inc.     Published Date: May 25, 2010
This document provides a technical overview of the Cisco Digital Media System for Cisco Desktop Video and its main components.
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cisco digital media, desktop video, digital signage, multimedia, video management software
    
Cisco Systems, Inc.
Published By: VeriSign     Published Date: May 06, 2010
Online retailers must make consumers feel more comfortable on their web sites, instilling confidence in order to support sharing personal and financial information and ultimately completing purchases. Using proven ingredients outlined in this whitepaper can increase customer confidence and enable you to generate more sales.
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verisign, online retail, customer confidence, security, ecommerce, shoppers, online purchasing
    
VeriSign
Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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neolane, b2b marketer, lead nurturing program, lead generation, campaign, marketing automation, lead management optimization, enterprise marketing software
    
Neolane, Inc.
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