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Published By: Optify     Published Date: Aug 13, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
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optify, b2b marketing, inbound marketing, marketing metrics, lead generation, seo, search engine optimization, social media
    
Optify
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession
    
Silverpop Engage B2B
Published By: Quantcast     Published Date: Oct 02, 2013
With tons of data available throughout the customer journey, itís important for advertisers to know which metrics will help them determine ad effectiveness. Weíre asking clients the tough questions about their customersí path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.
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ad performance, converting prospects, prospecting, customer engagement, customer insights
    
Quantcast
Published By: IBM     Published Date: Feb 02, 2017
To build a world-class marketing program, itís crucial to compare yourself to the best performers Ė but competitor data can be scarce. With the exclusive ď2016 Email Marketing Metrics Benchmark Study,Ē this key data Ė and much more Ė is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics.
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ibm, commerce, marketing, marketing benchmark
    
IBM
Published By: IBM     Published Date: Jul 05, 2012
There are significant cost and performance advantages in migrating from Oracle or HP platforms to Power Systems. In order to mitigate the risks in moving, IBM offers a Migration Factory to partner with clients throughout their transition. Read the white paper to learn more about the advanced tools, metrics and workshops available with this service.
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ibm, technology, project management, automation, platform, migration factory, power systems
    
IBM
Published By: WhatCounts     Published Date: Feb 04, 2010
Video email is the best of three worlds, bringing together the immediacy of the internet, the precise control and metrics of direct mail, along with the visual appeal of television and YouTube. At its best it has the potential to double or triple the overall efficiency of your marketing program, but employed in the wrong way and it can turn off existing customers.
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whatcounts, video email, video, rich media, youtube, emarketing, email marketing, ctr
    
WhatCounts
Published By: Quantcast     Published Date: Feb 13, 2015
With tons of data available throughout the customer journey, itís important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your own performance with these simple questions every advertiser should ask.
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ad performance, advertising solutions, best practices, quantcast, ad terminology
    
Quantcast
Published By: Viavi Solutions     Published Date: Jan 06, 2014
This white paper guides you through the essentials of VoIP troubleshooting, including common problems and the metrics you should employ to fix and prevent them. Youíll learn how these metrics relate to one another and to overall VoIP health. Youíll also learn the best practices for keeping your VoIP network flowing smoothly, your time-to-resolution low, and end users happy.
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network instruments, voip, voip troubleshooting
    
Viavi Solutions
Published By: Interactive Intelligence     Published Date: Sep 11, 2013
The customer service contact center thrives on performance metrics. These metrics provide operational insight into the efficiency of the customer service process, including how effectively customer service representatives are performing their duties ó as well as how well customers are being served. Many performance metrics are as old as the contact center industry itself and are still in widespread use today. The purpose of this paper is not to disparage existing contact center performance metrics or to suggest that these metrics no longer matter. The authors acknowledge that the metrics that matter to the readerís contact center are the ones that make sense in that particular situation. Rather, this paper explores some of the emerging metrics that specifically acknowledge and address the changing attitudes, objectives and definition of the contemporary contact center.
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contact center metrics, interactive intelligence, contact centers, industry, representatives, performance metrics, customers, customer service process
    
Interactive Intelligence
Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc
    
Bazaarvoice
Published By: Success Factors     Published Date: Feb 16, 2012
Over a three-year timeframe, a broad sampling of SuccessFactors customers outperformed the NASDAQ and S&P 500 by a wide margin. Get this informative study and learn how Business Execution Software helped them achieve such great results.
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employee performance, high performance culture, high performing workforce, smart goals, performance reviews, goal setting, performance management, business strategy
    
Success Factors
Published By: Cox Business     Published Date: Dec 19, 2016
Businesses need to plan for unforeseen events that can disrupt productivity, impair the customer experience, and possibly even threaten a businessís existence. A disruption every business needs to plan for is any event that destroys valuable data, inhibits access to data, or causes downtime of core applications. Consider the staggering amount of information your company stores electronically. What if an unforeseen event destroyed all financial records, client contacts, and application data? You wouldnít be able to send customers accurate invoices. Your marketing efforts might be undermined. You would lack key metrics for measuring quality, profitability, and more. The losses could be staggering. In every aspect of life, itís smart to plan for unexpected events. Thatís especially true for two plans every business must have: a disaster recovery plan and a business continuity plan.
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Cox Business
Published By: pepperjam     Published Date: Jun 18, 2019
Itís no secret: Traditional affiliate marketing metrics simply donít work. And thatís because the customer journey isnít linearóand your metrics shouldnít be either. Reaching, engaging, converting: these are the actions that matter most. Let us show you how to determine key goals and objectives to ensure your affiliate strategy is poised to reach, engage and convert throughout the entire customer journey. Youíre almost there! Just complete the form to download Traditional Affiliate Marketing Metrics Donít Work today!
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pepperjam
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