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Published By: Location3     Published Date: Oct 07, 2019
The Association of National Advertisers revealed in an independent study that several agency powerhouses were marking up media inventory 30-90% on top of the fees they were already charging. These practices combined with highly publicized data breaches have contributed to an increasingly contentious environment surrounding agencies and the brands they work with directly. This white paper examines how brand marketers and corporate teams can identify potentially harmful practices undertaken by their vendors, while also offering tips for brands and franchisees to make sure they’re getting the most value out of their agency partnerships. Key Takeaways Include: Identifying Non-Transparent Marketing Fees Tips for Assessing the Value of Your Marketing
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Location3
Published By: Tapinfluence     Published Date: Jun 07, 2016
The rise of digital in the marketing mix has brought a whirlwind of change to the agency space, from work being brought in house to competition from consultancies and service providers. What an agency looks like in just five years is going to be tremendously different from the traditional model we know today.
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marketing, content marketing, best practices, business optimization, best practices
    
Tapinfluence
Published By: Workfront     Published Date: May 01, 2015
This trend of restructuring as an in-house agency can be daunting, but companies that have successfully made the switch have seen the benefits.
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creative services team, restructuring, in-house agency, creative work, brand expertise
    
Workfront
Published By: Conductor     Published Date: Aug 20, 2013
Often times, in-house or agency SEOs come across a variety of hurdles while trying to improve SEO within the organization. Two of the most common hurdles are difficulty implementing recommendations and lack of enterprise support for the SEO programs. In this white paper, a leading SEO expert shares his tips for overcoming these major obstacles by effectively involving colleagues in the SEO process.
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seo, search engine optimization
    
Conductor
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