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Published By: Cisco     Published Date: Jun 12, 2014
A Cisco white paper on mitigating email virus attacks
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email security, cisco, email virus, security, inbound and outbound risks
    
Cisco
Published By: Hubspot     Published Date: Apr 23, 2013
What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working.
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pinterest, social media, hubspot, driving traffic, inbound marketing, social media marketing
    
Hubspot
Published By: Hubspot     Published Date: Apr 23, 2013
It's a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services.
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inbound marketing, brand management, value proposition, buyer personas, social presence
    
Hubspot
Published By: Hubspot     Published Date: Apr 23, 2013
67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 955 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet?
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facebook, facebook presence, hubspot, facebook persona, facebook marketing, social media marketing, inbound marketing
    
Hubspot
Published By: Pluris     Published Date: May 05, 2015
Download this case study today and discover how to create a more predictable sales process. Learn how to improve the quality and consistency of Customer Service Reps (CSRs) performance, increasing cross-sell and up-sell performance to existing customers via inbound service calls.
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pluris, case study, media, order conversion, optimization, csr, analytics
    
Pluris
Published By: BrightCove     Published Date: Nov 18, 2008
With the explosive growth of online video, traditional SEO has taken on a new dimension: video search and discovery. De-mystify the world of video search with a practical framework for video SEO and increase the value of your video content.
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brightcove, video seo, contextual publishing, inbound links, video feeds & sitemaps, metadata, site architecture, emerging techniques
    
BrightCove
Published By: Esker     Published Date: Jan 06, 2014
Business performance depends on how well a company manages its internal processes. Companies with effective business process management in place are able to analyze key performance indicators to monitor efficiency of day-to-day activities and employees against operational targets.
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esker, automation, sales order processing, order-to-cash, erp systems, automated sales, streamlining, order processing
    
Esker
Published By: Esker     Published Date: Jan 06, 2014
13 Questions for Maximizing Your Order Processing Automation Investment
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esker, automation, sales order processing, order-to-cash, erp systems, automated sales, automation investment, saas
    
Esker
Published By: ThousandEyes     Published Date: Nov 17, 2016
ThousandEyes monitors BGP routes from both corporate and service provider networks so you can see inbound routes to your prefixes and outbound routes to key services and endpoints. Act quickly on issues including local misconfigurations, peering changes, and route hijackings. Watch this video short now!
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ThousandEyes
Published By: ThousandEyes     Published Date: Mar 14, 2017
ThousandEyes monitors BGP routes from both corporate and service provider networks so you can see inbound routes to your prefixes and outbound routes to key services and endpoints. Act quickly on issues including local misconfigurations, peering changes, and route hijackings.
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ThousandEyes
Published By: Sigstr     Published Date: Oct 18, 2017
Businesses of all shapes, sizes and descriptions understand traditional, interruption marketing is now less efficient than ever. This awakening has powered the shift to inbound and content marketing, and the accompanying belief that "content is king." But here's the problem: If nobody can find the king, and most people distrust the king, are you still the king?
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Sigstr
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management
    
Marketo, INC.
Published By: Oracle     Published Date: Nov 27, 2013
Social-enabled customer service requires three primary capabilities. The capability to: 1. Listen and Respond: Treat Social Media as an Integrated Interaction Channel Most social-enabled contact centers are at the early adopter stage, attempting to “bolt on” social media as a side process. Many are experiencing inconsistent customer experiences, higher costs and negligible return on investments. Download this White Paper for more info.
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contact centers, business value, functions, applications, inbound, outbound calling, social media analytics, integration tools
    
Oracle
Published By: Cisco     Published Date: Jan 16, 2014
With email at the heart of businesses, security is a top priority. Mass spam and malware campaigns are no longer the only email security concern. Today, they are one part of a complex picture that includes other inbound threats and outbound risks.
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cisco, security, virus attacks, email security, malware
    
Cisco
Published By: Ektron     Published Date: Jun 03, 2014
Understand why evaluating data is essential to your business success
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ekton, inbound website, data evaluating, conversion rates
    
Ektron
Published By: Ektron     Published Date: Jun 03, 2014
Learn the step-by-step process to create a strategic, inbound website
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ektron, website, marketing strategies, seo rankings, roi, inbound website
    
Ektron
Published By: Ektron     Published Date: Jun 03, 2014
Learn the step-by-step process of creating an inbound website with SEO & social strategies
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ektron, seo, social media, roi, website, marketing strategy
    
Ektron
Published By: Ektron     Published Date: Jun 03, 2014
Increase relevancy and visitor engagement on your site with personas & content targeting
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ektron, content targeting, lead nuturing, website, roi, relevancy
    
Ektron
Published By: SAP     Published Date: Mar 28, 2011
See how SAP has combined SAP Business Communications Management with implementation services to help you quickly and predictably improve customer service and reduce operational costs in inbound contact centers. The all-IP contact-center solution works with SAP CRM to further increase customer service benefits.
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sap, sap business communications management, sap crm
    
SAP
Published By: Sysomos     Published Date: Aug 01, 2011
This paper is designed to help individuals responsible for portions of their company's websites - PR and IR, professionals, marketing, product and HR managers, to name a few - be more effective.
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marketwire, b2b marketers, content marketing, roi, social media, inbound marketing, conversation, rich web content
    
Sysomos
Published By: Business.com     Published Date: Nov 06, 2012
Getting the most from inbound call centers requires that you address inefficiencies. Here are the five questions that will help you determine how inefficient your call center really is.
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inbound call centers, sales, call center solutions, call center management, call center software
    
Business.com
Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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neolane, b2b marketer, lead nurturing program, lead generation, campaign, marketing automation, lead management optimization, enterprise marketing software
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Apr 01, 2010
This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels.
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neolane, customer experiences, inbound, outbound, call centers, point-of-service, customer service, crm
    
Neolane, Inc.
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