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Building profitable cross-channel customer relationships in financial services

Published By: IBM Published Date: Oct 15, 2013

Using analytics and personalized marketing to increase revenue and customer loyalty

Tags :

financial service marketing, data science, influencing the buying cycle, growth market opportunities, customer relationships, inbound marketing, event-based marketing, digital marketing, personalized retargeting, web analytics, mobile and social channels, customer life-cycle management, cmo reporting, cross channel marketing, multichannel marketing, interaction history

IBM

Deliver eBook: Connecting with Connected Customers

Published By: IBM Published Date: Oct 15, 2013

Connect with Your Connected Customers

Tags :

process of delivery, generation c, deliver to right customers, enterprise marketing management, emm, inbound marketing, outbound marketing, cross-channel delivery, customer interactions, marketing delivery, direct marketing, direct responses, lead management, personalized offers, relationship building, inbound interaction, evaluate offers, systematic quality assurance, optimizing mobility, incorporate sophisticated analytics

IBM

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