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Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Polycom     Published Date: Dec 18, 2014
To remain significant in an increasingly digital information driven world, IT leaders need to drive tangible business value. Dr Carsten Sřrensen, Associate Professor in Digital Innovation at The London School of Economics and Political Science, outlines how IT is no longer confined to being a support function but is becoming business critical across all departments.
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business, video, conference, multicultural, meetings, communication, cio, digital, information, marketplace, infographic, global, trends
    
Polycom
Published By: Progress     Published Date: Jan 09, 2017
Did you know? • 86% of organizations say they have 2 years to make inroads with digital transformation • 55% say they have a year or less, before they begin to suffer financially or from competitive threats • 59% are worried they may be too late To help you evaluate your organizational readiness for digital transformation, we put together a package to help you measure your current capabilities—from a technology and organizational perspective—as well as some information to help you plan ahead. The Digital Transformation Kit contains: • CMS Evaluation Guide: Learn about CMS capabilities that can enhance the customer experience • Digital Marketing Maturity Guide: Rate your usage of digital marketing technology • Data-Driven Marketing e-Book: Learn how to use the power of your data to drive growth
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Progress
Published By: Rackspace     Published Date: Apr 15, 2019
Scale events — like online sales and digital product launches — present great revenue opportunities, but they also present large risks to your business. Whether you are a retailer preparing for Black Friday and Cyber Monday, or a digital vendor launching a new service, your brand is both at its most visible and its most vulnerable during these scale events. Many more customers visit your site over a short period of time, raising the potential for resource constraints and discovery of software bugs. Information about issues spreads quickly via social media and news outlets. And, your customers typically spend more per transaction, so every lost order has a greater negative impact on your bottom line. Site reliability engineering (SRE) can help you better prepare for scale events through an iterative cycle of data-driven improvement.
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Rackspace
Published By: SAP     Published Date: Jun 30, 2011
This white paper explores why today's executives still lack the relevant information or data quality to make decisions in a timely manner. Inside, learn about the biggest decisions-making challenges facings modern businesses and three keys to achieving better data-driven decisions.
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sap, smbs, high-quality data, erp software solution, decision management, data visibility, data quality, corporate strategy, business activities, resource allocation, compliance, metrics, tec
    
SAP
Published By: SAS     Published Date: Mar 20, 2019
What’s on the chief data and analytics officer’s agenda? Defining and driving the data and analytics strategy for the entire organization. Ensuring information reliability. Empowering data-driven decisions across all lines of business. Wringing every last bit of value out of the data. And that’s just Monday. The challenges are many, but so are the opportunities. This e-book is full of resources to help you launch successful data analytics projects, improve data prep and go beyond conventional data governance. Read on to help your organization become truly data-driven with best practices from TDWI, see what an open approach to analytics did for Cox Automotive and Cleveland Clinic, and find out how the latest advances in AI are revolutionizing operations at Volvo Trucks and Mack Trucks.
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SAS
Published By: Splunk     Published Date: Aug 21, 2018
SIEM (security information and event management) software offers a lot of promise, but legacy SIEMs simply can't keep up with the rate and sophistication of today's cyberattacks. Organizations today require access to analytics-driven SIEMs that combine a big data platform that is optimized for machine data with advanced analytics, threat detection, monitoring tools, incident response tools and multiple forms of threat intelligence. Download your complimentary copy of “The Six Essential Capabilities of an Analytics-Driven SIEM” and learn how to dramatically improve your security posture, advanced threat detection and incident response.
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Splunk
Published By: VMware     Published Date: Oct 02, 2018
The journey towards upgrading IT infrastructure is fraught with buzzwords and misinformation. In this special report, Gartner identifies the key challenges faced by infrastructure and operations leaders and provides strong recommendations for optimizing IT costs and investments. Submit the form to access the report and discover the ‘seven deadly sins’ I&O leaders must avoid in order to capture efficiency gains and produce strategic, outcome-driven results.
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VMware
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