instant gratification

Consumerization of IT and the Internet of Things (IoT) are revolutionizing how people live. Users are increasingly becoming accustomed to instant gratification when using technology in their personal lives, whether for gaming, shopping or managing their daily activities. And they want the same kind of immediate service when they go to work. To address this expectation, IT support needs to adapt, evolve and even revolutionize itself or become outdated. In short, IT support must reinvent itself into a friendly, proactive service that is tied directly to a business’ profitability.

A majority of businesses have adopted digital platforms across multiple channels and in many cases successfully utilised them to drive efficiency and profitability. Technology, and the data that often underpins it, has become an extremely valuable asset for businesses of all sizes. The way that companies do business has also changed and technology has played a key role in this, customers now expect instant gratification and a service model that suits their specific needs. This paper will analyse the cause and effect of companies implementing digital transformation strategies and understand the role of cloud technologies within this. It will also explore some of the wider aspects of business transformation and the journey’s businesses take to implement innovative technologies.

The Internet has created radical changes in our personal lives. We now live in a “consumerized” online world where we shop for products and services with a few taps on a smartphone. Social media gives us a global forum where anyone can speak their mind. We see news as it unfolds, watch videos on YouTube, stream music from Spotify, and make friends on Facebook. We expect the web to be automated, on demand, and always on – delivering instant gratification no matter where we are.

We live in a data-driven world where businesses increasingly expect data to flood through their networks at optimum speeds to do their jobs better, smarter, and faster. Today, 75% of the workplace is said to be the millennial generation(1), and many believe that millennial workers are addicted to the “instant gratification” phenomenon. This is a generation that grew up with texting, instant messaging, social media, and more, all at their service to deliver conversations and information in an instant. As the speed of our data-driven world continues to increase, so are the expectations of workers whose jobs rely on instant data-driven communications.

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This online study, conducted by an independent service, polled 1,054 U.S. consumers of ages 18 years and older.