HIT Consultant Insightful coverage of healthcare innovation
 

it buyers

Results 101 - 125 of 172Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Apr 13, 2015
This Gigaom Research report aims to help technology decision-makers better understand: - What the modern workforce thinks it needs to succeed in this rapidly changing world of mobile-first communications and new work-collaboration technologies - How IT is supporting those needs and overall corporate objectives - If there are gaps between worker expectations and IT requirements, and how technology buyers can address them Download this Gigaom Research white paper to learn more.
Tags : 
adobe, modern workforce, platform support, platform productivity, it support, work-collaboration technologies
    
Adobe
Published By: Polycom     Published Date: Sep 24, 2014
As powerful as Microsoft Lync is, buyers should understand it is not a complete UC solution, and use of strategic partners is necessary. Voice and video are the most difficult services to provision correctly as workers require a high-quality, real-time experience. Anything short of that can remove many of the ROI benefits the company was hoping to realize. As such, companies deploying Lync should choose the best possible voice and video partner for Lync to simplify deployments and optimize user experience. Read why Polycom is a top strategic partner for Microsoft Lync for mission-critical voice and video services.
Tags : 
risk, minimizing, maximizing, roi, lync, deployments, solution, provision, quality, buyers, powerful, real-time, voice, video, benefits, mission-critical, services, strategic, partners
    
Polycom
Published By: Yesler     Published Date: Oct 29, 2014
Today’s B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they are looking for - but first you have to know who they are and what they need to know. Get to know your buyers better by building composite profiles that describe their pain points, motivations, definitions of success, preferred communication channels, and more.
Tags : 
buyer personas, b2b buyers, content marketing, communication channels, content maps, b2b marketing, buyer journey, market research, lead generation
    
Yesler
Published By: Demand Frontier     Published Date: Mar 03, 2016
A vigorous demand generation program and digital strategy can help a company identify new buyers, distinguish itself from competitors, drive efficiencies, and generate thousands of leads at a fraction of the cost of traditional marketing efforts like trade shows and events.
Tags : 
demand frontier, demand gen, marketing, digital strategy, digital, advantage
    
Demand Frontier
Published By: Curalate     Published Date: May 03, 2016
A case study on: Case Study - Urban Outfitters Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
Tags : 
curalate, case study, lilly pulitzer
    
Curalate
Published By: Curalate     Published Date: May 03, 2016
Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
Tags : 
curalate, urban outfitters. igc, user generated content, instagram shoppable, social media, browsers into buyers
    
Curalate
Published By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
Tags : 
b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen
    
Genius Inc
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.
Tags : 
social, sirius decisions, smi, b2b, b-to-b, smi, influencers, marketing strategy, social marketing, social listening, analyst report, social business, socially enabled enterprise, marketing cloud
    
Oracle Social Cloud
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
Tags : 
ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec
Published By: Polycom     Published Date: Jun 08, 2016
"Over the years, the features, functions, and capabilities offered by group video conferencing systems have expanded and evolved. And the requirements and expectations of collaboration users have changed along with them. This 2016 Buyers Guide helps end users understand the features and functions needed to collaboration-enable five of the most common spaces found in enterprises of all sizes; - small (huddle) rooms - teaming spaces - standard meeting rooms - executive boardrooms - reconfigurable (and perhaps divisible) spaces Download the ""2016 Buyers Guide: Making Smart Group Video Collaboration Decisions"" by Wainhouse Research that will help you make informed decisions regarding your video collaboration strategy."
Tags : 
best practices, budget, business optimization, business management, collaboration
    
Polycom
Published By: Dell Cloud Marketplace     Published Date: Jan 07, 2015
In a second-quarter 2014 Gigaom Research survey of 500 IT decision-makers at large U.S. companies, we identified strategic buyers as those who report using cloud resources for new business and revenue streams as opposed to those who don’t.
Tags : 
    
Dell Cloud Marketplace
Published By: Brandwatch     Published Date: Dec 01, 2015
Learn how social intelligence impacts the way that telecommunication brands and their audiences communicate, and how online conversation allows brands to measure the effect of their campaigns, gain competitive intelligence, and connect with potential buyers.
Tags : 
social media, social intelligence, social media monitoring, social listening, social insights, telecommunications, telecom, telecoms
    
Brandwatch
Published By: IBM     Published Date: Apr 28, 2015
See how easy it is to create and manage digital store pages, and engage buyers with personalized offers in real time, using IBM Commerce on Cloud.
Tags : 
ibm, commerce, cloud, b2b, real-time, digital, brand experience
    
IBM
Published By: IBM     Published Date: Aug 28, 2014
Not storing data is cheaper than storing it. As enterprise data continues to grow and IT budgets remain flat, organizations need to more effectively maximize existing storage capacity and manage storage spend based on data value. In this white paper, Enterprise Strategy Group Sr. Analyst Mark Peters demonstrates how IBM's Information Lifecycle Governance solutions can help IT buyers improve the information economics for their organizations by curtailing data growth through defensible disposal of data.
Tags : 
data storage, data value, ilg, data disposal
    
IBM
Published By: IBM     Published Date: Sep 16, 2014
IBM’s new PowerLinux servers appeal to Linux buyers? Linux buyers are driven by the price advantages that Linux offers as compared with other operating environments (Linux is free open source code) Windows and Unix are chargeable licensed code). Linux buyers, therefore, look first and foremost at the total cost of acquisition of Linux based servers. Linux buyers also want rapid time to value (fast deployment); they often use decentralized procurement processes; they want their Linux servers to be simple to use and manage."
Tags : 
power-based systems, big data, linux, fast deployment, open source infrastructure
    
IBM
Published By: IBM     Published Date: Oct 22, 2014
Not storing data is cheaper than storing it. As enterprise data continues to grow and IT budgets remain flat, organizations need to more effectively maximize existing storage capacity and manage storage spend based on data value. In this white paper, Enterprise Strategy Group Sr. Analyst Mark Peters demonstrates how IBM's Information Lifecycle Governance solutions can help IT buyers improve the information economics for their organizations by curtailing data growth through defensible disposal of data.
Tags : 
data storage, big data, data disposal, data value
    
IBM
Published By: IBM MaaS360     Published Date: Apr 16, 2015
The Gartner Magic Quadrant is one of the most influential research tools that IT buyers use to evaluate enterprise mobility security vendors.
Tags : 
mobile users, strategy, app enabled, scalability, security, device management, enterprise, byod
    
IBM MaaS360
Published By: IBM MaaS360     Published Date: Jul 09, 2015
The Gartner Magic Quadrant is one of the most influential research tools that IT buyers use to evaluate enterprise mobility security vendors.
Tags : 
magic quadrant, enterprise mobility management, emm, mobility security, vendors
    
IBM MaaS360
Published By: IBM MaaS360     Published Date: Oct 08, 2015
The Gartner Magic Quadrant is one of the most influential research tools that IT buyers use to evaluate enterprise mobility security vendors.
Tags : 
ibm, fiberlink, maas360, gartner, enterprise, mobile management
    
IBM MaaS360
Published By: IBM     Published Date: Sep 30, 2016
Managed security services is a mature market with offerings from established service providers. This Magic Quadrant presents enterprise buyers with advice on selecting MSS providers to support global service requirements. publish date: December 2015
Tags : 
ibm, security, maturity, gartner, magic quadrant, managed security services
    
IBM
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Tags : 
silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: GoToWebinar     Published Date: Aug 12, 2010
A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?
Tags : 
citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar
Published By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
Tags : 
citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar
Published By: IBM     Published Date: Oct 10, 2013
To better understand the value that firms are deriving from Unified Communications (UC), the status of its adoption, and the barriers to full implementation, IBM engaged Forrester Consulting to survey network and telecom buyers and reflect upon existing research. Data from this survey, combined with existing research and insights, yields a picture of UC deployment and decision-making in enterprises.
Tags : 
mobility, business outcomes, unified communications, business communications, ibm, uc deployment, enterprises, research and insight, decision-making, forrester consulting, understanding value, business values, firm goals, telecom buyers, implementation, valued data
    
IBM
Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
Tags : 
content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost
Start   Previous    1 2 3 4 5 6 7    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.