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Published By: Sailthru     Published Date: Aug 15, 2016
It has been well documented that it is much more cost-effective to focus on nurturing relationships with existing customers than it is to find and convert new ones. Forbes Insights and Sailthru recently completed a global study of 300 retail and media executives to find out if, and how, they take advantage of the benefits of retention strategies and how that impacts growth and performance.
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sailthru, retention, forbes, growth, media, retail, marketing, nurturing, nurture, customer experience
    
Sailthru
Published By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Customer retention rates and revenue -Personalization sophistication -Cross-channel marketing capabilities -Effective reporting, impactful data and predictive analytics Who should download: -Internet Retailer Top 1,000 Digital Marketing executives -Directors of CRM and Ecomme
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sailthru, retail, rfp, request for proposal, marketing, internet retailer, top 1000
    
Sailthru
Published By: IBM     Published Date: Jul 14, 2016
How are some companies decreasing audit fees in the face of pressure to increase them? In this follow-up report to the 2015 Audit Fee Survey, Financial Executives Research Foundation interviewed several senior-level financial executives and audit partners. These interviews revealed best practices in mitigating increases in audit fees and how to work more efficiently and effectively with auditors. Access this report to learn the reasons for increased audit fees and the impact of PCAOB inspections. You'll also discover how to review current audit focus areas, improve internal controls, automate processes, and review audit hours and fees.
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best practices, audit, finance, efficiency, productivity
    
IBM
Published By: Cisco     Published Date: Jul 11, 2016
As digital workplace initiatives grow, it is vital to examine their impact through a financial business case to obtain funding, structure stakeholder dialogue and secure commitment. Here, we describe how IT leaders can create a convincing business case with a strong link to business benefits. Key Challenges: ¦ It is difficult for IT leaders to quantify the financial returns associated with digital workplace initiatives, as they often fail to recognize the broad and indirect benefits. ¦ Treating digital workplace initiatives as infrastructure rollouts obscures their business relevance and distances business stakeholders, whose commitment is vital for success. ¦ Business and finance executives are more likely to take seriously a digital workplace initiative with a credible financial impact assessment.
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Cisco
Published By: Cyphort     Published Date: Jun 28, 2016
We are pleased to present the findings of The State of Malware Detection & Prevention sponsored by Cyphort. The study reveals the difficulty in preventing and detecting malware and advanced threats. The IT function also seems to lack the information and intelligence necessary to update senior executives on cybersecurity risks. We surveyed 597 IT and IT security practitioners in the U.S. who have responsibility for directing cybersecurity activities and/or investments within their organization. All respondents have a network-based malware detection tool or are familiar with this type of tool.
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technology, security, best practices, solutions, network management, detection, protection
    
Cyphort
Published By: SumTotal, a Skillsoft Company     Published Date: Jun 24, 2016
It is not only essential to have the right product in the market at the right time, but you need to have the right people behind that product. However, in this ever changing market, it is necessary to create a vast talent pool with incredibly divergent skills and talents. Do not focus on which current team members can be groomed to become executives. Instead, focus on what executive goals need to be met and focus on the skills people will need to achieve them. Take the time to really look for the type of people you want within your company, not just their skill sets. You can always train someone to perform a specific task, but it is impossible to instill in someone the drive to succeed, the interest in learning new things, and commitment to the company. The right talent management program will be able to not only hire the best and brightest, but also keep them motivated, energized, and willing to move forward.
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best practices, business optimization, business management, organization, talent management, technology
    
SumTotal, a Skillsoft Company
Published By: Qlik     Published Date: Jun 24, 2016
This paper outlines the benefits of a distributed model, and includes insights and case studies from leading executives.
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qlik, data, business data, business intelligence, distributed model
    
Qlik
Published By: Skillsoft     Published Date: Jun 23, 2016
It is not only essential to have the right product in the market at the right time, but you need to have the right people behind that product. However, in this ever changing market, it is necessary to create a vast talent pool with incredibly divergent skills and talents. Do not focus on which current team members can be groomed to become executives. Instead, focus on what executive goals need to be met and focus on the skills people will need to achieve them. Take the time to really look for the type of people you want within your company, not just their skill sets. You can always train someone to perform a specific task, but it is impossible to instill in someone the drive to succeed, the interest in learning new things, and commitment to the company. The right talent management program will be able to not only hire the best and brightest, but also keep them motivated, energized, and willing to move forward.
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best practices, business optimization, business management, organization, talent management
    
Skillsoft
Published By: Oracle     Published Date: Jun 20, 2016
The number one technology issue in the C-suite today is cyber-security. And there’s no wonder—attacks are becoming more numerous and more sophisticated than ever. The cost of cyber-crime to the global economy has topped more than $445 billion2 – equivalent to 1% of global GDP. Sometimes cyber-crime can seem unstoppable – while firms spent more than $75 billion on cyber-defences in 20153 , cyber-crime grew by 38% that year. That’s why C-suite executives everywhere are asking: What can we do to make a difference in defending against hackers, cyber-criminals and digital spies?
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Oracle
Published By: Oracle HCM Cloud     Published Date: Jun 07, 2016
Leveraging analytics to drive business growth is top-of-mind for corporate (C-Suite) leaders, prompting HR executives to take a more strategic, data-driven approach to workforce management. Learn the art and science of combining workforce data, business data and IT expertise together to allow HR departments to make more effective and efficient decisions about people.
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Oracle HCM Cloud
Published By: Dell EMC     Published Date: May 12, 2016
Flash is changing the world. It is enabling innovation and business transformation by allowing companies to do things they simply could not have done before. IDC conducted a global survey of 1,305 executives involved in IT infrastructure and business transformation. The group with the highest flash adoption enjoyed superior business outcomes across a range of areas. Learn more about how flash is unlocking innovation and enabling business transformation with this IDC InfoBrief.
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all-flash technology, business transformation, it infrastructure, flash adoption
    
Dell EMC
Published By: SAP     Published Date: May 03, 2016
To support IT-enabled business processes, line-of-business (LOB) and IT executives are teaming to assess applications and IT workloads and shifting the right workloads to more agile cloud-enabled platforms.
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sap, agile, business technology, business processes, platforms, integrated
    
SAP
Published By: Curalate     Published Date: May 03, 2016
A case study on: Case Study - Urban Outfitters Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, case study, lilly pulitzer
    
Curalate
Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact
    
Cision
Published By: IBM     Published Date: Apr 26, 2016
Redefining Markets: Insights from the Global C-suite Study – The CMO perspective This report draws on input from the 5,247 C-suite executives (CxOs) who participated in our latest C-suite Study. We now have data from more than 28,000 interviews stretching back to 2003. Here, we focus on the perspectives of Chief Marketing Officers (CMOs).
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ibm, ibm institute for business values, c-suite study, cmo, media, entertainment
    
IBM
Published By: IBM     Published Date: Apr 04, 2016
The 2015 C-Suite Cybersecurity Study "Securing the C-Suite - Cybersecurity Perspectives from the Boardroom and C-Suite". IBM conducted a survey of over 700 C-Suite executives - excluding the CISO - from 28 countries, across 18 industries - to understand any patterns, as well as any differing or aligning attitudes on cybersecurity. 60 percent of respondents are located in mature markets and 40 percent from emerging markets. Participants spanned traditional C-Suite roles, from CEOs and Board members to CFOs, Chief Risk Officers, CMOs, COOs, CHROs, Chief Compliance Officers and Legal Counsel. This report will cover: C-Suite views of the risks and actors - Is the C-Suite view versus reality aligned? IT and business alignment and collaboration - Who's engaged and who's not? The tone from the top on external collaboration and sharing of incident information. Characteristics of more "Cyber-Secure" companies based on C-Suite responses to what their organization has accomplished
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ibm, c-suite study, cybersecurity
    
IBM
Published By: Hewlett Packard Enterprise     Published Date: Mar 31, 2016
MIT Technology Review Survey: Executive Summary Are you prepared for the next breach? Only 6% of leaders say yes. Information security—or, the lack of it—is firmly on the radar for business and IT leaders in organizations of all sizes and in every sector. Many fear that their companies are ill-prepared to prevent, detect, and effectively respond to various types of cyberattacks, and a shortage of in-house security expertise remains of widespread concern. Those are among the initial findings of the Cybersecurity Challenges, Risks, Trends, and Impacts Survey, conducted by MIT Technology Review of approx. 225 business and IT executives, in partnership with Hewlett Packard Enterprise Security Services and FireEye Inc.
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Hewlett Packard  Enterprise
Published By: SAP     Published Date: Mar 18, 2016
There is a familiar refrain among CEOs today, perhaps best captured by the CEO of a major global financial institution who said, "We are no longer a bank, but a technology company in the financial services industry." IDC has accumulated dozens of similar quotes from executives across all industry segments. Digital transformation is at the heart of business strategies.
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sap, iot, digital, financial services, business strategysap, iot, digital, financial services, business strategy
    
SAP
Published By: Relevance     Published Date: Mar 03, 2016
This guide was written to help enterprise marketing executives understand what it takes to implement a sustainable SEO strategy amidst an ever-changing search landscape – and how to pick the right partner to lead them to success.
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relevance, buyer's guide, seo, marketing, strategy
    
Relevance
Published By: Cornerstone OnDemand     Published Date: Feb 22, 2016
Almost 20% of baby boomers will retire in the next 5 years, taking essential knowledge with them and vacating a significant number of leadership roles. With the Millennial generation now making up the majority of the workforce, outnumbering Gen X-ers, they will undoubtedly have to fill the gaps left by those heading into retirement. While this might be a startling prospect for some organisations, the best approach is to embrace this shift in personnel and train your Millennials to be the managers and executives you want – and need - them to be.
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millennials, leadership, generation
    
Cornerstone OnDemand
Published By: Brightidea     Published Date: Feb 05, 2016
What’s in the Paper? We all know innovation is critical to a company’s survival, but how do you execute innovation? Today’s economic climate requires executives to amplify their innovation programs and processes. Innovation program management platforms can – and should – become the backbone of a sustained innovation program, propelling business value. How do you achieve innovation program ROI? With software that supports sustained innovation. Download this paper to learn how! Gain Insights On: - Securing Buy-In and Financial Commitment from Stakeholders - Supporting Processes with Innovation Program Management Software - Maintaining Momentum with Employee Engagement
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Brightidea
Published By: Blue Coat     Published Date: Feb 04, 2016
Malware hiding in SSL/TLS has become an urgent priority for security executives. Read "Encrypted Traffic Management for Dummies," a new e-book brought to you by Blue Coat. This must-read e-book is a great introduction to learn how dedicated, high-performance appliances: **Give your security devices an instant look at SSL-encrypted traffic **Protect user privacy **Allow you to control SSL’s use.
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Blue Coat
Published By: Intel Security     Published Date: Jan 12, 2016
As organizations try to simplify vendor management, many are asking if consolidating on a single endpoint security vendor makes sense. This white paper examines the questions IT executives should ask themselves and their security technology partners.
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endpoint, security, vendor, iot
    
Intel Security
Published By: Cisco     Published Date: Jan 08, 2016
In a climate of digital disruption and global market pressures, many manufacturers want to differentiate with new service-oriented revenue models, especially those that rely on connected machines and machineas-a-service. In a Cisco survey of more than 600 senior executives in 13 countries—from both industrial machine builders and end-user manufacturers—86 percent said the transition from product-centric to service-oriented revenue models is a core part of their growth strategies.
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cisco, thought leadership, revenue models, manufacturing, best practices
    
Cisco
Published By: Cisco     Published Date: Jan 08, 2016
Financial services customers are increasingly going digital, but human assistance continues to play a pivotal role — especially in the purchase journey — and many banks still only allow customers to get this assistance over the phone or in a branch. To improve the customer experience, increase the productivity of frontline experts, and increase sales, eBusiness and channel strategy executives should consider weaving human advisors and digital technologies together with video banking. Success will require more than just a simple video call. eBusiness and channel strategy executives need to ensure that video banking capabilities let prospects collaborate effectively with an expert when and where they choose and that experts are supported by the right processes, tools, and training.
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cisco, video banking, driving digital sales, improving customer experience, best practices
    
Cisco
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