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Published By: Marketo     Published Date: Jul 31, 2012
The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.
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definitive, guide, marketing, metrics, analytics, marketo, roi, leans, velocity, projections, measurable, cycle, managment metrics, dashboards, lenskold
    
Marketo
Published By: Gleanster     Published Date: Dec 14, 2011
This benchmark report is 26 pages and is based on the experiences of 319 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 47 technology solution providers.
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gleanster, marketing, email marketing, personalization, b2b, customers, email campaigns
    
Gleanster
Published By: Gleanster Research     Published Date: Oct 11, 2012
Authored by two luminary Business Intelligence (BI) industry analysts. This 9 page report exposes best practices on Self-Service BI. The findings come from a Q3'12 survey on BI, which captured the experiences of 327 organizations.
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business intelligence, cio, self-service, business analytics, data warehouse, data, analysis
    
Gleanster Research
Published By: Melissa Data     Published Date: Nov 18, 2008
Tom Brennan and John Nydam explain the Melissa Data and Stalworth partnership, discuss the business problems caused by bad data, and describe how DQ*Plus provides a complete data quality solution for enterprise applications and commercial databases.
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melissa data, data quality, contact data verification, address verification, validate address, address verification software, address verify, address validation software, data quality tools, data quality management, data quality objects, data quality api, address quality, data cleanse, data hygiene, data quality, data quality analysis, data quality api, data quality assurance, data quality control
    
Melissa Data
Published By: NetProspex     Published Date: May 12, 2014
While collecting marketing data is easy, that data is not cast in stone. Securing a marketing data management plan that you can rely on is imperative. This guide provides actionable steps to clean up your data and increase conversions.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment
    
NetProspex
Published By: NetProspex     Published Date: Nov 04, 2013
How clean & actionable your B2B marketing database is today? Analyze your data with this free, secure cloud based assessment of your email deliverability, phone connectability, record completeness, duplication, target profile breakdown and more.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database list, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technolog data, global contact list, marketo data quality, eloqua data quality, marketo database cleansing, eloqua database cleansing, marketing data enrichment
    
NetProspex
Published By: Gleanster Research     Published Date: Oct 20, 2013
Gleanster Research explores how Top Performing organizations overcame legacy practices to embrace the new dynamics of B2B marketing.
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Gleanster Research
Published By: Gleanster Research     Published Date: Jul 08, 2014
The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions – Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. Plus, the vendor rankings are informed by actual user reviews.
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gleanster, customer relationship management, crm, smb, marketing automation, crm platforms, smb marketplace, customer engagement
    
Gleanster Research
Published By: Act-On     Published Date: May 10, 2012
This 25-page Gleansight benchmark report explores how Top Performers are excelling in email performance through personalization.
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email marketing, marketing automation, email marketing personalization, marketing automation readiness
    
Act-On
Published By: Gleanster Research     Published Date: May 15, 2013
A must read if you are considering a marketing automation solution. Gleanster Research surveyed 219 organizations to isolate practices from "Top Performers". The report explores the use of Marketing Automation, solutions to common challenges, metrics for measuring the success of the investment, and best practices for maximizing the return on investment.
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Gleanster Research
Published By: Gleanster     Published Date: Mar 14, 2012
B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.
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gleanster, marketing, b2b, market research, lead generation, traditional marketing
    
Gleanster
Published By: StrikeIron     Published Date: Oct 03, 2013
Learn how email verification technology helped to minimize Party City's hard bounces at point-of-sale by allowing data to be cleansed and verified in real time, which greatly reduced the amount of human error.
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strikeiron, data quality, party city case study, pos, pos system, point-of-sale, email verification technology, email verification
    
StrikeIron
Published By: StrikeIron     Published Date: Oct 03, 2013
Learn how email verification technology helped to minimize Magento's hard bounces at point-of-sale by allowing data to be cleansed and verified in real time, which increased their email deliverability rates by 25%.
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magento, email deliverability, sender reputation, email verification, email verification technology, technology, point-of-sale, data, strikeiron
    
StrikeIron
Published By: Gleanster     Published Date: Jan 23, 2012
This Deep Dive analyst report from Gleanster Research explores how the notion of synchronization not only allows companies to achieve their desired business objectives in multi-channel customer service, but also gives customers a reason to celebrate. It discusses the core technology enablers as well as the key business processes required to achieve cross-channel customer service.
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gleanster, marketing, cross-channel, customer service, customer satisfaction
    
Gleanster
Published By: Gleanster Research     Published Date: Feb 20, 2014
Top Performers are justifying CRM investments as a means of improving customer centricity through improved use of customer data. SMBs are realizing fragmented customer data that gives them an incomplete and often self-contradicting view into not only customer desires, but the SMBs internal operations.
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Gleanster Research
Published By: Gleanster Research     Published Date: Oct 10, 2012
This 7 page research study from Gleanster Research explores how Top Performing enterprise retail organizations create unique and compelling customer experiences online, with integration between web content management and ecommerce platforms.
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Gleanster Research
Published By: Gleanster Research     Published Date: Nov 21, 2013
Have you considered creating an online customer community for your brand? This benchmark report from Gleanster Research explores how and why Top Performing organizations invest in Online Customer Communities.
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Gleanster Research
Published By: IBM     Published Date: Jul 05, 2018
Scalable data platforms such as Apache Hadoop offer unparalleled cost benefits and analytical opportunities. IBM helps fully leverage the scale and promise of Hadoop, enabling better results for critical projects and key analytics initiatives. The end-to- end information capabilities of IBM® Information Server let you better understand data and cleanse, monitor, transform and deliver it. IBM also helps bridge the gap between business and IT with improved collaboration. By using Information Server “flexible integration” capabilities, the information that drives business and strategic initiatives—from big data and point-of- impact analytics to master data management and data warehousing—is trusted, consistent and governed in real time. Since its inception, Information Server has been a massively parallel processing (MPP) platform able to support everything from small to very large data volumes to meet your requirements, regardless of complexity. Information Server can uniquely support th
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IBM
Published By: IBM     Published Date: May 02, 2014
The end-to-end information integration capabilities of IBM® InfoSphere® Information Server are designed to help organizations understand, cleanse, monitor, transform and deliver data—as well as collaborate to bridge the gap between business and IT.
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ibm, integrating big data, governing big data, integration, best practices, big data, ibm infosphere, it agility, performance requirements, hadoop, scalability, data integration, big data projects, high-quality data, leverage data replication, data persistence, virtualize data
    
IBM
Published By: IBM     Published Date: Feb 22, 2016
IBM InfoSphere Information Server is designed to help organizations understand, cleanse, monitor, transform and deliver data.
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ibm, data, big data, integration, governance, iig, infosphere
    
IBM
Published By: IBM     Published Date: Apr 18, 2016
While the term 'big data' has only recently come into vogue, IBM has designed solutions capable of handling very large quantities of data for decades. IBM InfoSphere Information Server is designed to help organizations understand, cleanse, monitor, transform and deliver data.
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ibm, ibm infosphere, big data, data optim, data management
    
IBM
Published By: IBM     Published Date: Jul 06, 2016
While the term 'big data' has only recently come into vogue, IBM has designed solutions capable of handling very large quantities of data for decades. IBM InfoSphere Information Server is designed to help organizations understand, cleanse, monitor, transform and deliver data.
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ibm, ibm infosphere, big data, data optim, data management
    
IBM
Published By: IBM     Published Date: Jul 08, 2015
While the term 'big data' has only recently come into vogue, IBM has designed solutions capable of handling very large quantities of data for decades. IBM InfoSphere Information Server is designed to help organizations understand, cleanse, monitor, transform and deliver data.
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IBM
Published By: Melissa Data     Published Date: Nov 18, 2008
Learn what a Web Service is and how it works, the advantages of using a Data Quality Web Service, the technology assessment for implementation, and several case studies (Saab and other real world case studies) to demonstrate real life successes.
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melissa data, data quality, contact data verification, address verification, validate address, address verification software, address verify, address validation software, data quality tools, data quality management, data quality objects, data quality api, address quality, data cleanse, data hygiene, data quality, data quality analysis, data quality api, data quality assurance, data quality control
    
Melissa Data
Published By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
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lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth, lead-to-sales, lead to sales
    
Act-On
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