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Published By: RedPoint Global     Published Date: May 11, 2017
While they’re intensifying, business-data challenges aren’t new. Companies have tried several strategies in their attempt to harness the power of data in ways that are feasible and effective. The best data analyses and game-changing insights will never happen without the right data in the right place at the right time. That’s why data preparation is a non-negotiable must for any successful customer-engagement initiative. The fact is, you can’t simply load data from multiple sources and expect it to make sense. This white paper examines the shortcomings of traditional approaches such as data warehouses/data lakes and explores the power of connected data.
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customer engagement, marketing data, marketing data analytics, customer data platform
    
RedPoint Global
Published By: Veritas & PureStorage     Published Date: Jun 23, 2017
As flash costs continue to drop and new, flash-driven designs help to magnify the compelling economic advantages AFAs offer relative to HDD-based designs, mainstream adoption of AFAs —first for primary storage workloads and then ultimately for secondary storage workloads — will accelerate. Well-designed AFAs that still leverage legacy interfaces like SAS will be able to meet many performance requirements over the next year or two. Those IT organisations that aim to best position themselves to handle future growth will want to look at next-generation AFA offerings, as the future is no longer flash-optimised architectures (implying that HDD design tenets had to be optimised around) — it is flash-driven architectures.
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cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
    
Veritas & PureStorage
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
It’s not a pipe dream. Here’s how marketers can connect with customers and prospects wherever they are, with Intelligent Orchestration of data, across marketing technologies and touchpoints. These customer journeys are not visions for 2020, but attainable right now - across the digital world, and the real world: and everywhere in-between.
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online, marketer, data, mobile app
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: Bluecore     Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
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bluecore, retail, email, report, ecommerce, marketing
    
Bluecore
Published By: TIBCO Software     Published Date: Aug 14, 2018
According to Forrester Research, "Enterprise data virtualization has become critical to every organization in overcoming growing data challenges," with faster access to connected data, self-service, and agility among the many benefits seen. In this report, Forrester analyzes past research and Forrester Wave reports, user need assessments, and vendor and expert interviews to evaluate the offerings of top vendors in enterprise data virtualization. In compiling the vendor rankings, the report reviews the current offering, strategy, and market presence for the 13 most significant vendors. They discuss where TIBCO ranks in the evaluation and positions TIBCO Data Virtualization as a leader in enterprise data virtualization Read The Forrester Wave™: Enterprise Data Virtualization, Q4 2017 report to learn more.
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TIBCO Software
Published By: Splunk     Published Date: Aug 17, 2018
IT organizations using machine data platforms like Splunk recognize the importance of consolidating disparate data types for top-down visibility, and to quickly respond to critical business needs. Machine data is often underused and undervalued, and is particularly useful when managing infrastructure data coming from AWS, sensors and server logs. Download “The Essential Guide to Infrastructure Machine Data” for: The benefits of machine data for network, remote, web, cloud and server monitoring IT infrastructure monitoring data sources to include in your machine data platform Machine data best practices
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cloud monitoring, aws, azure, gcp, cloud, aws monitoring, hybrid infrastructure, distributed cloud infrastructures, reduce mttr/mtti, cloud monitoring free, cloud monitoring tools, cloud monitoring service, cloud billing monitoring, cloud monitoring architecture, cloud data monitoring, host monitoring, *nix, unix, linux, servers
    
Splunk
Published By: Lenovo - APAC     Published Date: Jan 28, 2019
Asian ICT infrastructure investment is exploding as businesses review and modernise their data-centre architectures to keep up with the service demands of a growing and increasingly sophisticated population. Demand for cloud services, particularly to support big-data analytics initiatives, is driving this trend. Frost & Sullivan, for example, believes the Asia-Pacific cloud computing market will grow at 28.4 percent annually through 2022. Despite this growth, many businesses are also rapidly realising that public cloud is not the best solution for every need as theydo not always offer the same level of visibility, performance, and control as on-premises infrastructure.This reality is pushing many companies towards the middle ground of hybrid IT, in which applications and infrastructure are distributed across public cloud and self-managed data centre infrastructure. Read about Medical company Mutoh and how it took advantage of the latest technology.
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lenovodcg, nutanix, hyperconvergedinfrastructure, hci
    
Lenovo - APAC
Published By: Lenovo - APAC     Published Date: Feb 11, 2019
Asian ICT infrastructure investment is exploding as businesses review and modernise their data-centre architectures to keep up with the service demands of a growing and increasingly sophisticated population. Demand for cloud services, particularly to support big-data analytics initiatives, is driving this trend. Frost & Sullivan, for example, believes the Asia-Pacific cloud computing market will grow at 28.4 percent annually through 2022. Despite this growth, many businesses are also rapidly realising that public cloud is not the best solution for every need as theydo not always offer the same level of visibility, performance, and control as on-premises infrastructure.This reality is pushing many companies towards the middle ground of hybrid IT, in which applications and infrastructure are distributed across public cloud and self-managed data centre infrastructure. Read about Medical company Mutoh and how it took advantage of the latest technology.
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lenovodcg, nutanix, hyperconvergedinfrastructure, hci
    
Lenovo - APAC
Published By: Trifacta     Published Date: Nov 02, 2018
In the latest report, Forrester evaluated 10 top data preparation solutions against 18 criteria, grouped into categories of Current Offering, Strategy and Market Presence. See how each data prep provider compares and who received the highest scores. Download your copy today to review: What are the key technical differentiators for data preparation solutions Which user personas do data preparation solutions focus on Why ownership of data preparation is transitioning from IT to business end users
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Trifacta
Published By: Trifacta     Published Date: Feb 12, 2019
Over the past few years, the evolution of technology for storing, processing and analyzing data has been absolutely staggering. Businesses now have the ability to work with data at a scale and speed that many of us would have never thought was possible. Yet, why are so many organizations still struggling to drive meaningful ROI from their data investments? The answer starts with people. In this latest Data Science Central webinar, guest speakers Forrester Principal Analyst Michele Goetz and Trifacta Director of Product Marketing Will Davis focus on the roles and responsibilities required for today’s modern dataops teams to be successful. They touch on how new data platforms and applications have fundamentally changed the traditional makeup of data/analytics organizations and how companies need to update the structure of their teams to keep up with the accelerate pace of modern business. Watch this recorded webcast to learn: What are the foundational roles within a modern dataops team a
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Trifacta
Published By: Trifacta     Published Date: Feb 12, 2019
Over the past few years, the evolution of technology for storing, processing and analyzing data has been absolutely staggering. Businesses now have the ability to work with data at a scale and speed that many of us would have never thought was possible. Yet, why are so many organizations still struggling to drive meaningful ROI from their data investments? The answer starts with people. In this webinar, guest speakers Forrester Principal Analyst Michele Goetz and Trifacta Director of Product Marketing Will Davis focus on the roles and responsibilities required for today’s modern dataops teams to be successful. They touch on how new data platforms and applications have fundamentally changed the traditional makeup of data/analytics organizations and how companies need to update the structure of their teams to keep up with the accelerate pace of modern business. Watch this recorded webcast to learn: What are the foundational roles within a modern dataops team and how to align skill set
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Trifacta
Published By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Salsify     Published Date: Mar 15, 2019
With over 10,000 SKUs across two divisions and multiple brands, seasonal and home decor manufacturer and distributor The Gerson Companies needed a better way to organize product market data and expand across hundreds of retailers. After investing in product experience management, the company was able to centralize product information in Salsify and empower its network of independent retailer with the data needed to sell successfully online. Featuring: Orin Borgelt, Chief Technology & Sales Officer Learn more about the step-by-step approach The Gerson Companies team took to take control of their data and increase sales on the digital shelf: Build a centralized, flexible, and accessible source of production information to arm all divisions of Gerson with the most up-to-date product inventory. Meet requirements for retailers. The Gerson Companies uses Salsify to syndicate product information across the digital shelf for their B2C divisions. Develop a new sales channels: Gerson uses Sa
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Salsify
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Accountability in marketing means one thing: Can you deliver on what you promised? The good news is that using a data management platform and data-driven marketing can help you improve accountability—especially when it comes to revenue. Because the more you know about your prospects, the more precisely you can market to them at the moment they’re ready to buy. Get this guide to see how revenue accountability can help you cut marketing costs by reducing waste and dramatically improving your ROI.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014. Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Today’s Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team. Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Much of the customer experience is broken because the marketing experience is broken. But it’s not marketing’s fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels. In fact, a recent Forbes article states that “65% of marketers are not giving consumers what they want.” Read this guide to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix.
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Oracle Marketing Cloud
Published By: HERE Technologies     Published Date: Sep 26, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
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HERE Technologies
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: BlackLine     Published Date: Sep 12, 2014
The survey’s findings highlight how the role of finance professionals at middlemarket firms is being viewed as every bit as transformational as that of finance professionals employed by large-enterprise firms. Although there are many studies on change management and finance, the role of middle-market finance professionals has not always received the attention that it has in larger firms.
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finance professionals, middlemarket, actionable data, large-enterprise firms, middle-market finance
    
BlackLine
Published By: Dun & Bradstreet     Published Date: Aug 22, 2016
You’ll learn: Why personalization is particularly difficult for B2B How marketers are using data to customize content today Clear steps to making your database mission-ready How to prioritize your personalization efforts for the highest returns
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personalized b2b marketing, b2b buyers, b2b, marketing, personalization
    
Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Oct 21, 2016
Companies are looking to their CFOs for strong leadership in developing corporate strategies and achieving growth. CFOs can meet these rising expectations by leveraging their knowledge of corporate data to extract valuable insights about customers, suppliers, partners and other stakeholders. Supported by analytics, CFOs can help their companies create a global, unified and clear view of their many relationships with customers and others to guide intelligent risk-taking and thoughtful investment—both necessary catalysts for growth. This capability will also enable the company, particularly its sales and marketing functions, to move faster and adapt more quickly to changing conditions. The 21st-century CFO is not only concerned with controlling costs and minimizing risk, but also with maximizing opportunities and generating growth. The right foundational technologies and organizational processes for data-driven decision making can help them achieve all of these strategic goals.
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Dun & Bradstreet
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