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Published By: LiveRamp     Published Date: Jan 02, 2018
Mais restez connectés : on compte bien le mettre à jour dès que quelque chose de nouveau et sympa émergera dans le monde du marketing piloté par les données. En attendant, pourquoi ne pas vous initier en cinq minutes au data onboardin g et connecter vos données online et offline?
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adressabilitie, serveur publicitaire, place de marche, analyse, api, supression des annonces
    
LiveRamp
Published By: LiveRamp     Published Date: Jan 02, 2018
Offrez une meilleure expérience à vos clients. Associez vos données offline et online et déployez-les de façon sécurisée sur des applications marketing pour améliorer l’efficacité de vos campagnes publicitaires. Pour obtenir plus d’informations, consultez notre Guide de 15 minutes sur le Data Onboarding (en anglais).
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mesure, personnalisation, ciblage, reporting, marketing, digital, data
    
LiveRamp
Published By: Google Apigee     Published Date: Jun 08, 2018
A must-read for IT professionals that provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria. APIs are the de-facto standard for building and connecting modern applications. But securely delivering, managing and analyzing APIs, data and services, both inside and outside an organization, is complex. And it’s getting even more challenging as enterprise IT environments grow dependent on combinations of public, private and hybrid cloud infrastructures. Choosing the right APIs can be critical to a platform’s success. Likewise, full lifecycle API management can be a key ingredient in running a successful API-based program. Tools like Gartner’s Magic Quadrant for Full Life Cycle API Management help enterprises evaluate these platforms so they can find the right one to fit their strategy and planning. Apigee is pleased to offer you a complimentary copy of the Gartner report. Access in-depth evaluations of API managemen
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Google Apigee
Published By: IBM     Published Date: Jan 27, 2017
The bottom line is that those that have the most customer insight will win because they know what customers want. So the question is how will you get that insight? What is it that you don’t know about customers in the market(s) that you operate in? Do you have all the attributes about customers in your MDM system that could be of value to your business? Do you know about all the relationships that your customers have in your MDM system? In most cases, the answer to the above questions is no which inevitably means one thing. You need more data
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IBM
Published By: IBM     Published Date: Apr 18, 2017
The data integration tool market was worth approximately $2.8 billion in constant currency at the end of 2015, an increase of 10.5% from the end of 2014. The discipline of data integration comprises the practices, architectural techniques and tools that ingest, transform, combine and provision data across the spectrum of information types in the enterprise and beyond — to meet the data consumption requirements of all applications and business processes. The biggest changes in the market from 2015 are the increased demand for data virtualization, the growing use of data integration tools to combine "data lakes" with existing integration solutions, and the overall expectation that data integration will become cloud- and on-premises-agnostic.
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data integration, data security, data optimization, data virtualization, database security, data analytics, data innovation
    
IBM
Published By: Group M_IBM Q1'18     Published Date: Dec 19, 2017
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
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cloud, database, hybrid cloud, database platform
    
Group M_IBM Q1'18
Published By: Oracle     Published Date: Dec 30, 2018
Marketers know innovation is business power and many report that cloud security delivers more than any other innovation technologies. But when it comes to inspiration, IoT comes top, with AI and blockchain not far behind. Read our paper to discover the data behind the innovation technology hype
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Oracle
Published By: Oracle     Published Date: Mar 01, 2019
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level. Watch the webinar.
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Oracle
Published By: Oracle     Published Date: Mar 07, 2019
Our research reports on the 2,000 executives from the marketing community, across 22 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle
Published By: Intel     Published Date: Apr 16, 2019
Gartner predicts that the public cloud market will surpass USD 300 billion by 2021 . With the big players (Amazon, Google, Microsoft and IBM) taking home 63 percent of the market share , how will next wave CSPs stand out from the crowd? Download Intel's latest whitepaper, Differentiating for Success: A Guide for Cloud Service Providers' to discover how to offer unique services, including: - Providing workload-specific optimizations, for example machine learning or high-performance computing - Targeting a particular geographical area - Focusing on an industry, such as financial services - Delivering emerging technology, such as virtual reality, in-memory databases, and containerization
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Intel
Published By: Sage People     Published Date: Jul 05, 2018
As a business executive your time is incredibly valuable, right? And if you aren’t maximally time efficient or productive then you – and your business – will soon fall behind. It’s a fact of life in today’s highly-competitive digital marketplace. But how do you stem the flow of lost time? And how are other leaders making the most of this scarce resource so they can be as efficient, productive and valuable as possible? This report was produced specifically for the UK and Ireland (UK/I) region and is based on data gathered from real-world business leaders explaining how they perform tasks on a daily basis. In the report, we look at how business managers can step up from operational tasks and focus on work that will propel their business forward. We will: • Touch on the priorities of what could be termed ‘accelerated business leaders’: those decision makers leading their industries forward in a way that harnesses emerging technologies and agile new ways of working. • Examine the key facto
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Sage People
Published By: Teradata     Published Date: Jun 12, 2013
To help key marketers respond to the shift in how customers interact with brands and products, we've outlined some of the ways attribution - the practice of allocating partial value to different touch points within their customer journey - can be transformed to better manage marketing spend, improve planning, and enhance the customer journey.
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integrated marketing, integrated marketing management, teradata, attribution
    
Teradata
Published By: Dun & Bradstreet     Published Date: Oct 30, 2015
“Better customer data management increases marketing ROI.” Easy to say, but not so easy to prove. This whitepaper provides everything you need to build a business case for customer data management.
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Dun & Bradstreet
Published By: Equinix     Published Date: Oct 27, 2014
In today’s technology-rich world, customers and employees demand the highest level of application performance. Failure to provide access to applications that consistently perform well anytime, anywhere, and on any device, often leads to lower productivity, customer dissatisfaction, decreased revenue and market share, and damage to brand reputation. This paper explores the challenges that today’s CIOs face in regard to application performance, and how a more strategic data center approach, like distributing applications closer to your users, can help optimize application performance and reduce IT costs.
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data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity, network, drive, evolution, landscape, server, mobile, technology, globalization, stem, hyperdigitization, consumer
    
Equinix
Published By: MarkLogic     Published Date: Mar 13, 2015
Big Data has been in the spotlight recently, as businesses seek to leverage their untapped information resources and win big on the promise of big data. However, the problem with big data initiatives are that organizations try using existing information management practices and legacy relational database technologies, which often collapse under the sheer weight of the data. In this paper, MarkLogic explains how a new approach is needed to handle the volume, velocity, and variety of big data because the current relational model that has been the status quo is not working. Learn about the NoSQL paradigm shift, and why NoSQL is gaining significant market traction because it solves the fundamental challenges of big data, achieving better performance, scalability, and flexibility. Learn how MarkLogic’s customers are reimagining their data to: - Make the world more secure - Provide access to valuable information - Create new revenue streams - Gain insights to increase market share - Reduce b
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enterprise, nosql, relational, databases, data storage, management system, application, scalable
    
MarkLogic
Published By: MarkLogic     Published Date: Jun 19, 2017
There is opportunity in the ongoing turbulence throughout the financial industry; however, regulatory and compliance challenges absorb resources and distract focus away from growth. Download white paper to learn about a smart approach to data and innovative tools that build resilience into a business looking to not just weather the storm, but seize the advantage. Overview: - Executive Summary - Challenges of Financial Markets Today - The Need for a 360-View of Data - How to Deliver: Increased Transparency Adapt to Evolving Regulations Improve Compliance and Lower Cost - Solution Architecture for Regulatory Reporting - Case Study: Adapting to Regulatory Complexity "Disparate systems led to frequent cycles spent correcting errors within the data”.
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banking, financial services, data management, silos, data strategy, transparency, data governance, regulation, data architecture, compliance, reporting
    
MarkLogic
Published By: CenturyLink     Published Date: Jan 02, 2015
The market for cloud compute infrastructure as a service (a virtual data center of compute, storage and network resources delivered as a service) is still maturing and rapidly evolving. Strategic providers must therefore be chosen carefully.
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gartner, magic quadrant, compute infrastructure, storage resources, network resources, strategic providers
    
CenturyLink
Published By: SmartFocus     Published Date: Oct 13, 2015
Si votre marketing n’est pas en temps réel, c’est qu’il est dépassé. Le marketing de l’instant est devenu essentiel. Le Real-Time Interaction Management (RTIM) vous permet d’adapter en temps réel le contenu de vos messages marketing en fonction du moment de leurs ouvertures. Il s’agit de la toute dernière innovation en marketing digital. De nombreux rapports révèlent les principaux acteurs appelés « Strong Performers » du marché du RTIM.
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digital marketing, données en temps réel, marketing de l’instant, marketing en temps réel, interactions en temps réel, données, data marketing, personnalisation, marketing personnalisé, contextualisation, e-mail marketing, comportement client, segmentation, engagement client, campagnes, marketing contuel
    
SmartFocus
Published By: MobileIron     Published Date: May 07, 2018
The global BYOD and enterprise mobility market continues to experience impressive growth. Preparing for this transformation is more than just a matter of security. It’s a matter of leveraging the people, processes and tools needed to become a Mobile First organization that’s ready to explore a whole new opportunity landscape. This BYOD guide is a great first step toward achieving your mobile transformation by implementing a successful BYOD program. By following the recommendations in this guide, you can deliver a program that meets the needs and preferences of mobile workers, while upholding corporate security and budget requirements. But the true success of any BYOD program depends on its long-term sustainability, which means you must ensure the security of your corporate data, drive user adoption by supporting employees’ device preferences and maintain a flexible technology portfolio that enables business innovation.
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guide, byod, mobility, landscape, organization, program, mobile
    
MobileIron
Published By: MobileIron     Published Date: Nov 07, 2018
In recent years, the market for mobile and cloud technologies has completely shifted the behavior of enterprise users. People can now work anywhere, on any device, to access business apps and data from mobile apps and cloud services. Static, perimeter-based security can no longer keep up with all of the endpoints, users, apps, and data that travel far beyond the corporate firewall. Relying on old security approaches like password-only access control is no longer enough to secure this vast mobile-cloud infrastructure — especially since stolen user credentials were the top cause of data breaches in 2017.
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MobileIron
Published By: Waterline Data & Research Partners     Published Date: Nov 07, 2016
Today, businesses pour Big Data into data lakes to help them answer the big questions: Which product to take to market? How to reduce fraud? How to retain more customers? People need to get these answers faster than ever before to reduce “time to answer” from months to minutes. The data is coming in fast and the answers must come just as fast. The answer is self-service data preparation and analytics tools, but with that comes an expectation that the right data is going to be there. Only by using a data catalog can you find the right data quickly to get the expected insight and business value. Download this white paper to learn more!
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Waterline Data & Research Partners
Published By: Waterline Data & Research Partners     Published Date: Nov 07, 2016
For many years, traditional businesses have had a systematic set of processes and practices for deploying, operating and disposing of tangible assets and some forms of intangible asset. Through significant growth in our inquiry discussions with clients, and in observing increased attention from industry regulators, Gartner now sees the recognition that information is an asset becoming increasingly pervasive. At the same time, CDOs and other data and analytics leaders must take into account both internally generated datasets and exogenous sources, such as data from partners, open data and content from data brokers and analytics marketplaces, as they come to terms with the ever-increasing quantity and complexity of information assets. This task is clearly impossible if the organization lacks a clear view of what data is available, how to access it, its fitness for purpose in the contexts in which it is needed, and who is responsible for it.
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Waterline Data & Research Partners
Published By: IBM     Published Date: Mar 04, 2016
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics
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marketing analytics, data, ibm, best practices, effective planning
    
IBM
Published By: IBM     Published Date: Mar 04, 2016
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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ibm, analytics, marketing platform, data
    
IBM
Published By: IBM     Published Date: Apr 26, 2016
Redefining Markets: Insights from the Global C-suite Study – The CMO perspective This report draws on input from the 5,247 C-suite executives (CxOs) who participated in our latest C-suite Study. We now have data from more than 28,000 interviews stretching back to 2003. Here, we focus on the perspectives of Chief Marketing Officers (CMOs).
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ibm, ibm institute for business values, c-suite study, cmo, media, entertainment
    
IBM
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