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Published By: Progress     Published Date: Jan 22, 2019
While A/B testing has been around for years, many marketers haven’t tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is tailored specifically to their target audience.
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Progress
Published By: Dassault Systèmes     Published Date: May 09, 2018
Discerning and demanding consumers expect meaningful retail interactions. Creating new world-class experiences is vital to differentiate products and boost profits in the consumer goods market. • Let me shop when and how I want: Technology to research and buy products defines consumer behavior, driven by social media’s “see now, buy now” mentality. • Give me relevant data: With ever-expanding information, every touchpoint should have customer data that matters. • Give me a truly unique experience: Innovative retailers use new partners and tools to deliver personalized consumer experiences. • Pair my products with consistently good service: New customer service technologies are crucial in a world with more consumer/retailer choices. • Make my retail environments better: Consumers want memorable, differentiated experiences in user-friendly digital and physical retail environments. I invite you to download your targeted industry analysis and uncover the expectations to take into account a
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Dassault Systèmes
Published By: Anaplan     Published Date: Sep 07, 2018
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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Anaplan
Published By: Anaplan     Published Date: Mar 12, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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Anaplan
Published By: Anaplan     Published Date: Mar 12, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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Anaplan
Published By: Anaplan     Published Date: Apr 02, 2019
49% surveyed cite insufficient revenue growth as the top pressure motivating sales performance management initiatives. And on top of that, 58 percent of sales reps are struggling to meet their current sales quotas. In this winner-takes-all market, sales leadership is faced with an uphill battle in driving sales performance. The pressure on sales to meet and exceed ever-increasing revenue targets is higher than ever before. Download this exclusive report to learn new insights on how sales performance data and analytics are driving peak sales performance.
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Anaplan
Published By: Anaplan     Published Date: Apr 02, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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Anaplan
Published By: Anaplan     Published Date: Apr 09, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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Anaplan
Published By: SessionM     Published Date: Jan 24, 2018
Download Gartner’s latest Market Guide for Master Data Management of Customer Data Solutions to learn market definition, analysis and recommendations, the criteria necessary for evaluating marketing data management solutions and how master data sits in the middle of the 360° customer view.
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customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization
    
SessionM
Published By: TIBCO Software     Published Date: Sep 21, 2018
BUSINESS CHALLENGE “Vestas is a global market leader in manufacturing and servicing wind turbines,” explains Sven Jesper Knudsen, Ph.D., senior data scientist. “Turbines provide a lot of data, and we analyze that data, adapt to changing needs, and work to create a best-in-class wind energy solution that provides the lowest cost of energy. “To stay ahead, we have created huge stacks of technologies—massive amounts of data storage and technologies to transform data with analytics. That comes at a cost. It requires maintenance and highly skilled personnel, and we simply couldn’t keep up. The market had matured, and to stay ahead we needed a new platform. “If we couldn’t deliver on time, we would let users and the whole business down, and start to lose a lot of money on service. For example, if we couldn’t deliver a risk report on time, decisions would be made without actually understanding the risk landscape.
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data solution, technology solution, data science, streaming data, fast data platform, self-service analytics
    
TIBCO Software
Published By: TIBCO Software     Published Date: Nov 12, 2018
The insurance industry stands on the precipice of change, with waves of innovation and disruption driving new possibilities across all departments, including pricing, underwriting, claims, and fraud. This webinar recording of a live panel debate is ideal for insurance professionals wanting to understand how best to unlock the possibilities created by advanced analytical techniques such as Artificial Intelligence (AI), Machine Learning (ML), and others. This TIBCO and Marketforce webinar on “The Fourth Industrial Revolution in Insurance” includes speakers Ian Thompson, chief claims officer at Zurich; David Williams, chief underwriting officer at AXA; and Clare Lunn, GI fraud director at LV=. The panel discusses: Moving towards the algorithmic insurer: the opportunities created by AI and ML How insurers can become more agile in the face of new innovations and disruptive technologies How the industry can turn structured and unstructured data into insights
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agile insurance, customer experience, digital initiatives, analytical techniques
    
TIBCO Software
Published By: TIBCO Software     Published Date: Sep 03, 2019
For years, manufacturers have been trying to streamline processes and associated supply chains by building marketplaces, standardized exchanges, and monolithic systems. In many cases, these solutions missed the mark, resulting in fragmented and brittle processes without easy data sharing. Blockchain, the underlying technology behind Bitcoin and other cryptocurrencies, can potentially solve these problems. Sharing information via a trusted distributed network with embedded business logic offers many benefits for manufacturing, especially when combined with the IoT and AI communities. Watch this webinar: Blockchain & Manufacturing: A Smarter Way to Drive Efficiency in the Semiconductor and Electronics Supply Chains, with speaker Nelson Petracek, chief technology officer, TIBCO Software.
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TIBCO Software
Published By: Engage2Excel     Published Date: Feb 11, 2019
The war for talent is a term that was coined by Steven Hankin of McKinsey & Company in 1997 to refer to an increasingly competitive landscape for recruiting and retaining talent. Today, this “war” has escalated to new heights, commanding the attention of CEOs across all industries. According to research recently published by McKinsey, more than three-quarters of Fortune 500 CEOs do not believe their companies are effective at attracting highly talented people. Of those CEOs who do consider their companies successful at attracting top talent, only 7% believe they are effective in retaining them. In today’s hyperconnected labor market, recruitment and retention are not separate problems; they are two sides of the same coin. Companies that have adopted integrated strategies for recruitment and retention have a significant competitive advantage. But according to McKinsey’s data, this group represents only a small fraction of the Fortune 500. The rest of the HR universe is under tremendous
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Engage2Excel
Published By: Engage2Excel     Published Date: Apr 29, 2019
The war for talent is a term that was coined by Steven Hankin of McKinsey & Company in 1997 to refer to an increasingly competitive landscape for recruiting and retaining talent. Today, this “war” has escalated to new heights, commanding the attention of CEOs across all industries. According to research recently published by McKinsey, more than three-quarters of Fortune 500 CEOs do not believe their companies are effective at attracting highly talented people. Of those CEOs who do consider their companies successful at attracting top talent, only 7% believe they are effective in retaining them. In today’s hyperconnected labor market, recruitment and retention are not separate problems; they are two sides of the same coin. Companies that have adopted integrated strategies for recruitment and retention have a significant competitive advantage. But according to McKinsey’s data, this group represents only a small fraction of the Fortune 500. The rest of the HR universe is under tremendous
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Engage2Excel
Published By: Oracle     Published Date: Mar 04, 2019
Marketers know innovation is business power and many report that cloud security delivers more than any other innovation technologies. But when it comes to inspiration, IoT comes top, with AI and blockchain not far behind. Read our paper to discover the data behind the innovation technology hype
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Oracle
Published By: Oracle     Published Date: Mar 13, 2019
Our research reports on the 5,000 executives from the marketing community, across 24 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle
Published By: Seismic     Published Date: May 14, 2019
Imagine being able to walk into a meeting and say, “this is what our content has done to accelerate deals, the amount of revenue it has affected, and the ROI of our overall content strategy.” Every marketer dreams about proving ROI and the Information Age has finally made it possible for marketing teams to get concrete numbers on the success of various campaigns. But with all the data out there, how do marketers know which KPIs provide the best insight into the health and success of their marketing activities? Download the guide to learn: ? The top KPIs for improving internal marketing efficiency ? The content engagement analytics that prove value ? How to have better visibility into what content sales uses most often
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Seismic
Published By: Oracle     Published Date: Oct 20, 2017
Modern technology initiatives are driving IT infrastructure in a new direction. Big data, social business, mobile applications, the cloud, and real-time analytics all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Customers increasingly drive the speed of business, and organizations need to engage with customers on their terms. The need to manage sensitive information with high levels of security as well as capture, analyze, and act upon massive volumes of data every hour of every day has become critical. These challenges will dramatically change the way that IT systems are designed, funded, and run compared to the past few decades. Databases and Java have become the de facto language in which modern, cloud-ready applications are written. The massive explosion in the volume, variety, and velocity of data increases the need for secure and effective analytics so that organizations can make bette
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Oracle
Published By: Oracle     Published Date: Oct 20, 2017
Modern technology initiatives are driving IT infrastructure in a new direction. Big data, social business, mobile applications, the cloud, and real-time analytics all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Customers increasingly drive the speed of business, and organizations need to engage with customers on their terms. The need to manage sensitive information with high levels of security as well as capture, analyze, and act upon massive volumes of data every hour of every day has become critical. These challenges will dramatically change the way that IT systems are designed, funded, and run compared to the past few decades. Databases and Java have become the de facto language in which modern, cloud-ready applications are written. The massive explosion in the volume, variety, and velocity of data increases the need for secure and effective analytics so that organizations can make bette
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Oracle
Published By: Oracle     Published Date: Oct 20, 2017
In today’s IT infrastructure, data security can no longer be treated as an afterthought, because billions of dollars are lost each year to computer intrusions and data exposures. This issue is compounded by the aggressive build-out for cloud computing. Big data and machine learning applications that perform tasks such as fraud and intrusion detection, trend detection, and click-stream and social media analysis all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Companies increasingly need to drive the speed of business up, and organizations need to support their customers with real-time data. The task of managing sensitive information while capturing, analyzing, and acting upon massive volumes of data every hour of every day has become critical. These challenges have dramatically changed the way that IT systems are architected, provisioned, and run compared to the past few decades. Most compani
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Oracle
Published By: Oracle     Published Date: Oct 20, 2017
This whitepaper explores the new SPARC S7 server features and then compares this offering to a similar x86 offering. The key characteristics of the SPARC S7 to be highlighted are: Designed for scale-out and cloud infrastructures SPARC S7 processor with greater core performance than the latest Intel Xeon E5 processor Software in Silicon which offers hardware-based features such as data acceleration and security The SPARC S7 is then compared to a similar x86 solution from three different perspectives, namely performance, risk and cost. Performance matters as business markets are driving IT to provide an environment that: Continuously provides real-time results. Processes more complex workload stacks. Optimizes usage of per-core software licenses Risk matters today and into the foreseeable future, as challenges to secure systems and data are becoming more frequent and invasive from within and from outside. Oracle SPARC systems approach risk management from multiple perspectiv
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Oracle
Published By: Adobe     Published Date: Jul 10, 2019
Every organisation is at a different point in their progression with campaign management. Maybe you’ve had some success with email marketing and you want to expand your efforts across additional channels. Perhaps you invested in a campaign management solution several years ago when you had fewer marketing channels, simpler data sets and less sophisticated customers. It could be you’re a new marketing team, eager to set yourself up for success with an enterprise-class campaign management solution that meets all the requirements you know about—and even some you don’t.
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Adobe
Published By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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Adobe
Published By: Adobe     Published Date: Oct 15, 2019
Unternehmen, die Daten in den Mittelpunkt ihrer Gescha?ftsta?tigkeit stellen, erhalten bessere Einblicke und haben ein effektiveres Marketing. Datenzentriertheit hat in gro?ßeren Unternehmen Priorita?t, da sich zahlreiche Mo?glichkeiten fu?r sta?rker wissenschaftlich basierte Entscheidungsprozesse und Data-driven Marketing bieten. Es genu?gt jedoch nicht, wenn sich Unternehmen bei der Kundenanalyse lediglich auf Daten konzentrieren. Sie mu?ssen aus ihren Daten Einblicke gewinnen, um erstklassige Kundenerlebnisse anbieten und damit einen Wettbewerbsvorteil erzielen zu ko?nnen.
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Adobe
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
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data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation
    
Selligent Marketing Cloud
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