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Published By: Adobe     Published Date: Sep 12, 2017
"Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: · Bring marketers, creatives, IT, and data analysts together to ensure success · Save money and time while improving engagement and conversion · Customize multiple versions of one campaign and serve ads with strong creative in real time"
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Welcome to the 2017 Digital Marketing Study. Between March and April 2017, we reached out to 1,165 digital marketers in enterprise companies in the United States, Canada, the United Kingdom, France, and Germany, with an average company size of more than 7,000 employees. We’ve also gathered information and insights from leaders in several industries regarding their specific challenges, priorities, and tactics. In this report, we use this data to help companies at all levels of maturity successfully transform into an experience business. We hope you find it valuable.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Yet again we have been blown away by the response to our Digital Trends survey, with almost 13,000 marketers taking part globally. This year’s report, now in its eighth year, gives an annual view of the ‘state of the nation’ of digital, alongside data showing what distinguishes outperforming companies from their peers.
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Adobe
Published By: Adobe     Published Date: Mar 27, 2018
Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.
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Adobe
Published By: Adobe     Published Date: Apr 17, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe sits at the nexus of content, media, and marketing. Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI business
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Adobe
Published By: Oracle CX     Published Date: Oct 19, 2017
Modern technology initiatives are driving IT infrastructure in a new direction. Big data, social business, mobile applications, the cloud, and real-time analytics all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Customers increasingly drive the speed of business, and organizations need to engage with customers on their terms. The need to manage sensitive information with high levels of security as well as capture, analyze, and act upon massive volumes of data every hour of every day has become critical. These challenges will dramatically change the way that IT systems are designed, funded, and run compared to the past few decades. Databases and Java have become the de facto language in which modern, cloud-ready applications are written. The massive explosion in the volume, variety, and velocity of data increases the need for secure and effective analytics so that organizations can make better
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Oracle CX
Published By: Oracle CX     Published Date: Oct 19, 2017
Modern technology initiatives are driving IT infrastructure in a new direction. Big data, social business, mobile applications, the cloud, and real-time analytics all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Customers increasingly drive the speed of business, and organizations need to engage with customers on their terms. The need to manage sensitive information with high levels of security as well as capture, analyze, and act upon massive volumes of data every hour of every day has become critical. These challenges will dramatically change the way that IT systems are designed, funded, and run compared to the past few decades. Databases and Java have become the de facto language in which modern, cloud-ready applications are written. The massive explosion in the volume, variety, and velocity of data increases the need for secure and effective analytics so that organizations can make better
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Oracle CX
Published By: Oracle CX     Published Date: Oct 19, 2017
In today’s IT infrastructure, data security can no longer be treated as an afterthought, because billions of dollars are lost each year to computer intrusions and data exposures. This issue is compounded by the aggressive build-out for cloud computing. Big data and machine learning applications that perform tasks such as fraud and intrusion detection, trend detection, and click-stream and social media analysis all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Companies increasingly need to drive the speed of business up, and organizations need to support their customers with real-time data. The task of managing sensitive information while capturing, analyzing, and acting upon massive volumes of data every hour of every day has become critical. These challenges have dramatically changed the way that IT systems are architected, provisioned, and run compared to the past few decades. Most companies
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Oracle CX
Published By: Oracle CX     Published Date: Oct 20, 2017
This whitepaper explores the new SPARC S7 server features and then compares this offering to a similar x86 offering. The key characteristics of the SPARC S7 to be highlighted are: ? Designed for scale-out and cloud infrastructures ? SPARC S7 processor with greater core performance than the latest Intel Xeon E5 processor ? Software in Silicon which offers hardware-based features such as data acceleration and security The SPARC S7 is then compared to a similar x86 solution from three different perspectives, namely performance, risk and cost. Performance matters as business markets are driving IT to provide an environment that: ? Continuously provides real-time results. ? Processes more complex workload stacks. ? Optimizes usage of per-core software licenses. Risk matters today and into the foreseeable future, as challenges to secure systems and data are becoming more frequent and invasive from within and from outside. Oracle SPARC systems approach risk management from multiple perspectiv
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Oracle CX
Published By: Oracle     Published Date: Aug 01, 2018
ESG is an IT analyst, research, validation, and strategy firm that provides market intelligence and actionable insight to the global IT community. In this video, Mark Peters (Practice Director) talks through Oracle's Zero Data Loss Recovery Appliance. Watch this video to learn more
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Oracle
Published By: Fortinet EMEA     Published Date: Nov 26, 2018
Most organizations are in the midst of some form of digital transformation (DX), transforming how they bring products and services to the market—and ultimately deliver value to their customers. But DX initiatives also bring complexity for the network operations team. With business-critical services distributed across multiple clouds, this leads to potential performance issues, especially at branch locations. Given these realities, it is no wonder that software-defined wide-area network (SD-WAN) technology is rapidly going mainstream. Unfortunately, SD-WAN is an example of the paradox of DX: transformative technology can potentially move the business to the next level, but the expanded attack surface it creates can expose the organization to significant risk. That is why an SD-WAN deployment, like every other DX effort, should be accompanied by a security transformation (SX) that rethinks outdated principles, broadens protection beyond the data center, and integrates the security archit
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Fortinet EMEA
Published By: Oracle     Published Date: Dec 21, 2018
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level.
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Oracle
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
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Akamai Technologies
Published By: Dell EMC     Published Date: May 12, 2016
Businesses face greater uncertainty than ever. Market conditions, customer desires, competitive landscapes, and regulatory constraints change by the minute. So business success is increasingly contingent on predictive intelligence and hyperagile responsiveness to relentlessly evolving demands. This uncertainty has significant implications for the data center — especially as business becomes pervasively digital. IT has to support business agility by being more agile itself. It has to be able to add services, scale capacity up and down as needed, and nimbly remap itself to changes in organizational structure.
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Dell EMC
Published By: Dell EMC     Published Date: Nov 04, 2016
VCE VxRail Appliances enable organizations to create IT certainty by eliminating complexity and collapsing cost structures while leveraging their existing VMware investments. Based on VMware's market-leading Hyper-Converged Software, VxRail delivers a known and proven building block for the software defined data center. It provides IT organizations with a full range of options to create a flexible, optimized infrastructure that dramatically simplifies their IT operations while reducing costs.
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storage, vmware, protection, hyper-convergence, ssd, hdd
    
Dell EMC
Published By: TIBCO Software     Published Date: Jan 17, 2019
2x faster time to market, single view of a client, improved data quality
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data, client, virtualization, software, quality, distribution, bank, access, customer
    
TIBCO Software
Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience, lead generation, customer engagement, foot traffic, grand opening, customer data, consumer behavior, relationship marketing, loyalty program, direct response, mailing list, card activation, shopping patterns
    
First Data
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