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Published By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: • Boost demand with messaging that resonates more with your market • Grow your customer base by understanding what drives purchase behavior • Increase revenue and profitability by discovering which customers will pay a premium for • your product
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Qualtrics
Published By: TIBCO Software     Published Date: Mar 04, 2019
In this podcast, Mark Hudson, event processing specialist in the office of the chief technology officer at TIBCO Software, discusses current financial industry challenges and the smartest ways of dealing with them. He explores the key elements missing from most of today’s solutions, and analyzes the business costs of regulation. Mark also explains how trade surveillance compares to market risk and payment surveillance and shares TIBCO’s uniquely effective approach to the industry. Podcast produced and edited by EM360.
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trade surveillance, machine learning, fraud management
    
TIBCO Software
Published By: List Sotheby's International Realty, Singapore     Published Date: Dec 10, 2018
The cooling measures announced by the government on 5 July threw the residential market into a frenzy. Within a span of five hours, over 1,000 units were sold from three new projects as buyers rushed to beat the midnight deadline to avoid paying the new higher Additional Buyer’s Stamp Duty (ABSD) rates. The 1,000 units came from three projects that were launched that night: over 500 units from Riverfront Residences in Hougang, around 300 units from Park Colonial at Potong Pasir and some 200 units from Stirling Residences in Queenstown. For the rest of the quarter, response to new launches was patchy as potential home buyers weigh affordability with opportunity cost. The residential price index edged up by a mere 0.5% q-o-q, a far cry from rises of 3.4% in Q2 and 3.9% in Q1. This moderate price increase shows that the key objective of the cooling measures, which is to achieve a more gradual but sustainable price growth, has been met. Download the full report to Learn more.
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List Sotheby's International Realty, Singapore
Published By: Oracle     Published Date: Apr 03, 2018
Les fonctions marketing et informatique font plus que jamais la paire. Aujourd'hui, l'agilité des entreprises se mesure à l'aune de la flexibilité opérationnelle de leurs outils marketing. Pour découvrir les possibilités ouvertes par les nouvelles technologies dans le domaine du marketing, lisez notre « Guide des technologies marketing ». Au sommaire : • Les technologies du paysage marketing actuel • Les nouveautés de l'automatisation marketing • Le rôle de vos contenus et des réseaux sociaux dans votre stratégie globale
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Oracle
Published By: ADP     Published Date: May 02, 2018
Software, outsourcing, service bureau, ASO, PEO… it’s little wonder the market for payroll solutions has a reputation for being confusing and hard to navigate. Where does one solution end and the other begin? And how do you know which one you need? This complexity is the reason we’ve created a comparison guide. Businesses have a wide spectrum of payroll options to choose from, and there are big differences between them, so like-for-like comparisons aren’t possible across categories. Before you start comparing vendors head-to-head, you need to decide which payroll style is best for you. And before you make that decision, you need to know what you want in return. Are you looking to save money? Save time? Eliminate errors? Do you want help minimizing tax compliance risks? There are plenty of options available, and they all come with different pros and cons.
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ADP
Published By: OnBase by Hyland     Published Date: Jun 29, 2015
Manage medical imaging and documentation better by presenting patient information – in context – in one location. Read on to see how a flexible, enterprise patient viewer helps healthcare IT ensure patient and clinician satisfaction while supporting the market’s healthcare delivery and payment system initiatives.
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medical imaging, patient information, enterprise patient viewer, healthcare it
    
OnBase by Hyland
Published By: FICO     Published Date: Feb 06, 2018
In a rapidly advancing and changing market, retailers need to be prepared for the unexpected, from the impacts of new payment options, to the challenges of new entrants and innovations, increasingly complex global supply chains and digitally empowered customers looking to direct their own shopping experience. While many retailers continue to keep in-store and on-line interactions separate, the leading retailers understand that all channels must be seamlessly integrated to help ensure success — including optimizing logistics for a smarter shopping experience, managing or sourcing on-line inventory to respond to consumer demand, striking the right balance between customer satisfaction and maximising return, and space optimization in the store itself.
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customer, loyalty, inventory, optimization, cost, reduction
    
FICO
Published By: Oracle     Published Date: Apr 05, 2018
Les fonctions marketing et informatique font plus que jamais la paire. Aujourd'hui, l'agilité des entreprises se mesure à l'aune de la flexibilité opérationnelle de leurs outils marketing. Pour découvrir les possibilités ouvertes par les nouvelles technologies dans le domaine du marketing, lisez notre « Guide des technologies marketing ». Au sommaire : Les technologies du paysage marketing actuel Les nouveautés de l'automatisation marketing Le rôle de vos contenus et des réseaux sociaux dans votre stratégie globale Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computing industry. All information that you supply is pro
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Oracle
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, brands, customer experience, customer journey, conversion, engagement, machine learning, personalization, recommendation, conversational marketing, retail.
    
Zoovu Limited
Published By: Kenexa     Published Date: Aug 31, 2011
This white paper outlines the role compensation has in a company's ability to attract and retain the best talent.
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kenexa, compensation, fixed pay, variable pay, market pay, market pricing, pay structures, salary surveys, market data, business lifecycle, market-based salary data
    
Kenexa
Published By: F5 Networks Inc     Published Date: Feb 02, 2016
Enterprises and organizations from all industries and sectors are migrating or deploying new applications to IaaS public cloud providers to achieve greater agility, faster time to market, and flexible utility payment models. Whether these apps are revenue generating or critical business apps, they must ensure the same great user experience. Read this whitepaper to understand the key considerations and known inhibitors to the successful migration of apps to the public cloud.
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public cloud, application deployment, application migration, critical business apps, iaas public cloud
    
F5 Networks Inc
Published By: Gleanster Research     Published Date: Aug 30, 2013
Top Performers are early adopters of technologies that allow marketers to remove dependencies from third-party resources (such as IT) to impact the customer experience online – and it’s paying off. Today, technologies like web content management (WCM) and marketing automation are giving marketers control over the customer experience and real-time behavior-driven engagement.
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Gleanster Research
Published By: MuleSoft     Published Date: Jun 18, 2019
More and more financial institutions are partnering with fintechs and leveraging Application Program Interfaces (APIs) to attract new prospects and to delight current consumers through unprecedented Customer Experience (CX). APIs offer a bridge between systems while paving a digital path to a connected financial ecosystem. The institutions that are able to drive this digital transformation successfully, do not think of these capabilities as additional channels and services. Rather, these institutions understand that they must move from a vision of banking as a physical network of branches and ATMs, to a digital platform, comprising core capabilities such as account servicing and the provision of financial products that can be accessed wherever, and whenever, customers wish. Join this webinar and learn how these institutions are building a digital banking platform with APIs. Presented by: Angie Campos, Industry Marketing for FS&I, MuleSoft Michel Vaja, Head of UK Payments Practice, C
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MuleSoft
Published By: MuleSoft     Published Date: Apr 15, 2019
The healthcare industry has been affected by disruption and the need for healthcare innovation. Legislative, market, and technology pressures make it imperative for healthcare organizations — including hospitals and health systems, payers, and life sciences companies — to become more agile. IT teams in the industry are considering a microservices-based architecture as a means of accelerating healthcare innovation and increasing project delivery speed. MuleSoft research suggests that application development productivity increases of up to 10x are possible. Healthcare specifically stands to benefit from this architectural paradigm. This whitepaper will address: Why microservices matter for healthcare IT teams and for healthcare innovation Design principles for a microservices architecture How Anypoint Platform can help you implement microservices best practices
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MuleSoft
Published By: Payscale, Inc     Published Date: Jun 15, 2018
Leading a successful business means knowing the market, understanding product trends, hiring the right people, enabling those people, staying on top of expenses, making the right investments and countless other responsibilities. One area you may or may not have on your mind is compensation. In today’s tight talent market and ever-increasing competition spurred by technology, the web and globalization, getting compensation right is more important than ever. It impacts recruiting and retention, sure, but it also affects company culture and even your bottom line. It has legal implications, too. With the changing demographics (and expectations) of the current workforce, plus automation opportunities today’s software provides, it’s time to modernize your organization’s compensation. In this guide, we’ll share in detail the reasons you should make modernizing your comp a priority, the value and ROI of implementing modern compensation software and specifically how PayScale’s modern comp solut
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Payscale, Inc
Published By: Polycom     Published Date: Jul 24, 2014
Manufacturing is on the move. Leading companies are relocating near supply and demand, as well as the best talent. They’re digitizing operations to automate critical processes and enable crowdsharing. Manufacturers are building innovation hubs to accelerate R&D. They’re wooing – and retaining – talent with continuous knowledge sharing and professional development opportunities. And they’re using an array of technologies to capture and leverage the insights and skills of their best thinkers: industry visionaries, emerging technology experts, and process reengineers. Manufacturers are doing this quietly and consistently. To take aim at the target of market leadership, it pays to draw closer – and then closer still. Are you ready?
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Polycom
Published By: Savvis UK Limited     Published Date: Nov 12, 2010
The cloud services market is now directly addressing the needs of application developers, with an emerging class of services that provides fast, on-demand provisioning; instant scale up and down capabilities, and support for multi-tier application architectures, as well as workload migration capabilities and a pay-as-you go model.
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savvis, application development, testing, cloud services, software development, independent software vendors, isv, software-as-a-service, saas, virtual data center, roi
    
Savvis UK Limited
Published By: IBM     Published Date: Jul 10, 2009
See how organizations in several different industries have put an SOA infrastructure to use and discovered untapped value within their businesses. This white paper reveals strategies learned from experience to relieve budget pressures, improve time-to-market, boost productivity and many other benefits from a reusable SOA infrastructure.
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ibm, soa, service oriented architecture, infrastructure, time-to-market, ebf, erp, enterprise resource planning, eai, enterprise application infrastructure, middleware, productivity, esb, enterprise service bus, ibm virtual infrastructure access, via, single euro payments area, sepa
    
IBM
Published By: Savvis     Published Date: Jul 07, 2010
The cloud services market is now directly addressing the needs of application developers, with an emerging class of services that provides fast, on-demand provisioning; instant scale up and down capabilities, and support for multi-tier application architectures, as well as workload migration capabilities and a pay-as-you go model.
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savvis, software development, cloud testing, application architecture, workload migration, saas, software-as-a-service, cloud computing, virtual data center
    
Savvis
Published By: SAS     Published Date: Jun 27, 2019
Imagine: Your pharmaceutical or medical device has been tested in carefully designed clinical trials and shown to meet required standards of efficacy and safety. It has gained regulatory approval and has gone to market. Now you want to know, does it measure up to its promise when used in the real world? Does it materially improve patient outcomes? Does it outperform alternative therapies? Does it achieve these outcomes at an appropriate value? Do you know which patients are most likely to benefit from it? Can you prove it, with statistical rigor? As the health care system moves toward a patient-centric, value-based approach, questions such as these are getting heightened scrutiny from all angles – from regula- tors, payers, providers and patients. And they should. Real-world evidence (RWE) can provide new insight into the benefits, risks and cost effectiveness of medicines and medical devices in actual use – evidence that can enable life sciences companies to develop better therapies
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SAS
Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
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goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe
Published By: Mass Relevance     Published Date: Jun 03, 2013
Marketers today face the biggest challenge when trying to generate earned media, simply because this is the medium you can’t pay for or control.
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mass relevance, converge media, advertising, media, branding, earned media, consumer, customers, engagement
    
Mass Relevance
Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
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google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy, analytics program, key performance indicators, campaign reporting, analytics best practices, website optimization, kpis, website optimization, advanced google analytics, dashboards, scorecards, social analytics, analytics training
    
SwellPath
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget, lead generation, demand generation, direct marketing, lead conversion, registration page, registration, landing page, white paper, content, sem, search engine marketing, search marketing
    
Marketo, INC.
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