HIT Consultant Insightful coverage of healthcare innovation
 

market testing

Results 51 - 75 of 83Sort Results By: Published Date | Title | Company Name
Published By: Scripted     Published Date: Apr 10, 2015
In order to execute a successful content marketing strategy, you need to have the right team to lead it. This is because it takes quality content, resources, testing and consistency to see a positive impact on your business. When lacking a proper strategy, content marketing is more detrimental to your business. After reading this e-book, you’ll know how to build a team that works best for your business — even if it is just one person.
Tags : 
content marketing, content team, pitching content, content strategy, marketing team, building teamwork
    
Scripted
Published By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
Tags : 
apple watch, key metrics, data research, marketing claims, testing surveys, framework testing, data insights, brand management, purchase intent, advertising, crm, market research, surveymonkey
    
SurveyMonkey
Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Direct Mail Offer Test study on four direct mail pieces to demonstrate how to successfully test marketing offers.
Tags : 
direct mail, surveymonkey, testing framework, test marketing, best practices, key performance metrics, testing surveys, crm, data insights, market research
    
SurveyMonkey
Published By: Optimizely     Published Date: Nov 05, 2015
Optimization is an essential strategy for any marketer or product developer in the digital space. Since we’re just getting started with this nascent industry, sometimes best practices can be hard to come by. Fortunately, we were able to pick the brains of over 30 experienced optimization experts with decades of cumulative experience running A/B testing and optimization campaigns.
Tags : 
optimization, website, survival, campaigns, strategy, marketer, product developer
    
Optimizely
Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
Tags : 
lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy, website optimization, a/b testing, multivariate testing, content targeting, split testing landing pages, increase website conversions, landing page optimization, website testing, multivariate analysis, shopping cart optimization
    
Amadesa
Published By: SAS     Published Date: Feb 09, 2016
This report from Chartis provides an independent evaluation and description of leading practices from SAS as well as its competitive position in the market using the Chartis RiskTech Quadrant® for Enterprise Stress Testing Systems. This report also includes a brief look at: • The demand side trends outlining key business and regulatory challenges. • The supply side focusing on the technology landscape for enterprise stress testing. The RiskTech Quadrant® uses a comprehensive methodology of in-depth independent research and a clear scoring system to explain which technology solutions meet an organization’s needs. Chartis considers SAS to be one of the leading vendors of enterprise stress testing systems for the financial services industry.
Tags : 
sas, chartis, enterprise stress testing system, best practices
    
SAS
Published By: HP     Published Date: May 05, 2014
Service virtualization and testing automation speed time-to-market: Discover how Walgreens has reduced application development cycle time (from 10 weeks to 5 to 7 weeks), transformed testing into a non-linear, agile process and ensured high quality of proprietary business applications using HP Application Lifecycle Management solutions. Walgreens is a leader in providing consumers with multi-channel access to pharmacy and health-and-wellness related goods and services.
Tags : 
hp uft, hp service virtualization, hp application, hp software tools, it case study, lifecycle intelligence, lifecycle management, alm, walgreens, services, hp performance center
    
HP
Published By: HP     Published Date: May 05, 2014
Service virtualization and testing automation speed time-to-market: Discover how Walgreens has reduced application development cycle time (from 10 weeks to 5 to 7 weeks), transformed testing into a non-linear, agile process and ensured high quality of proprietary business applications using HP Application Lifecycle Management solutions. Walgreens is a leader in providing consumers with multi-channel access to pharmacy and health-and-wellness related goods and services
Tags : 
hp quality center, hp performance center, performance testing, hp application, hp software tools, it case study, lifecycle intelligence, lifecycle management, alm, telus
    
HP
Published By: SmartFocus     Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel – but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three D’s for creating a successful contextual email programme.
Tags : 
data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement, campaigns, contextual marketing, marketing challenges
    
SmartFocus
Published By: IBM     Published Date: Oct 22, 2013
Info-Tech Research Group Vendor Landscape reports recognize outstanding vendors in the technology marketplace. This report notes that "IBM offers a comprehensive suite of products aimed at testing the most demanding and complex apps." For more, download the report today.
Tags : 
ibm, info-tech, quality management, test champion report, microsoft, parasoft, software testing, vendor selection, market share, vendor landscape, infrastructure testing, future changes, development platform toolset, leveraging tool, testing functionality, product selection, vendor selection, information gathering, software testing solutions
    
IBM
Published By: IBM     Published Date: Jan 10, 2014
Info-Tech Research Group Vendor Landscape reports recognize outstanding vendors in the technology marketplace. This report notes that "IBM offers a comprehensive suite of products aimed at testing the most demanding and complex apps." For more, download the report today.
Tags : 
ibm, info-tech, rational quality manager, quality management, integration, automation, software, virtualization
    
IBM
Published By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : 
continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. Download this ebook to learn all the essentials of A/B testing, including: The definition of A/B testing Why A/B testing is important The A/B testing process A/B testing and marketin
Tags : 
    
Marketo
Published By: Net Atlantic     Published Date: Jun 04, 2010
Register for this live event: Date: Thursday, September 2, 2010 Time: 2:00pm EDT / 11:00am PDT Length: 1 Hour During this one hour session, we'll discuss 5 components of a successful email marketing strategy and how to increase relevance through segmentation and targeting, including: .creating and delivering relevant content; .applying profile and behavior-based targeting; .automating email campaigns to match the customer purchase lifecycle; .achieving the right contact frequency for your audience; and .testing your strategy for effectiveness.
Tags : 
email marketing, webinar
    
Net Atlantic
Published By: Marketo     Published Date: Oct 17, 2016
Don’t waste another moment assuming, instead of knowing, your marketing campaigns are working. You could be alienating large customer groups or ignoring the potential to increase ROI for campaigns that do work, but could use improvement. Download now to learn more!
Tags : 
a/b testing, marketing strategy, campaign testing, roi
    
Marketo
Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you the ABCs of A/B testing so you can start testing and optimizing emails and landing pages for better conversions.
Tags : 
marketing, a/b testing, optimization, email marketing, landing page
    
Act-On
Published By: [x+1]     Published Date: Jan 24, 2007
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
Tags : 
behavioral marketing, user-centered design, content personalization, conversion testing, targeting, audience targeting, behavioral targeting
    
[x+1]
Published By: Omniture     Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
Tags : 
lead generation, conversion, conversions, b2b, b-to-b, business to business, web marketing, conversion testing, dashboard, dashboards, sitecatalyst, site catalyst, omniture, website analytics, web analytics
    
Omniture
Published By: Core Security     Published Date: Aug 21, 2009
This IDC white paper examines key trends in the vulnerability management and assessment (VA&M) market and identifies the value of penetration testing as part of a comprehensive security methodology.
Tags : 
vulnerability management, security management, idc, vulnerability, vulnerability assessment, security audit, auditing, security, security infrastructure, compliance, security compliance, regulatory compliance, core security
    
Core Security
Published By: HP - Enterprise     Published Date: Jun 04, 2013
The rapid pace of mobile apps demands new approaches to functional testing. To bring high-quality software to market quickly, your organization needs a strategy that moves you beyond the limitations of testing conducted on devices you manage in an internal lab. This paper outlines five strategic steps to get you there today-and move your processes into the era of the app.
Tags : 
mobile testing, app testing, white paper, high-quality software
    
HP - Enterprise
Published By: IBM Corp     Published Date: Sep 23, 2011
ESG Lab Validation Report - Reducing Storage Capacity and Costs without Compromise. Even with the plethora of storage efficiency technologies-such as deduplication and thin provisioning-available in the market today, users have not been able to stem the growth. This ESG Lab report looks at how IBM Real-time Compression can be used to reduce the cost of storing primary file data without impacting performance. The results of hands-on testing of IBM Real-time Compression Appliances performed by ESG at an IBM facility is used to demonstrate the value of non-disruptive deployment, loss-less capacity savings, real-time performance, and non-stop high availability.
Tags : 
ibm, esg, lab validation, storage capacity, real-time compression, technology
    
IBM Corp
Published By: Adobe     Published Date: Jan 31, 2013
In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes.
Tags : 
conversion maximization, econsultancy, conversion tactics, value exchange, cmx
    
Adobe
Start   Previous    1 2 3 4    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.