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Published By: Silverpop     Published Date: Feb 04, 2013
This ebook gives you a good starting point to help you take your email program to a higher level.
Tags : 
email marketing, engagement, crm, social, mobile, engegement, testing, optimization
    
Silverpop
Published By: Silverpop     Published Date: Feb 04, 2013
Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation.
Tags : 
marketing automation, email marketing, best practices, crm, analytics, optimization, testing
    
Silverpop
Published By: HP     Published Date: May 05, 2014
Service virtualization and testing automation speed time-to-market: Discover how Walgreens has reduced application development cycle time (from 10 weeks to 5 to 7 weeks), transformed testing into a non-linear, agile process and ensured high quality of proprietary business applications using HP Application Lifecycle Management solutions. Walgreens is a leader in providing consumers with multi-channel access to pharmacy and health-and-wellness related goods and services
Tags : 
hp uft, hp service virtualization, hp application, hp software tools, it case study, lifecycle intelligence, lifecycle management, alm, walgreens, services, hp performance center
    
HP
Published By: Adobe     Published Date: Jul 08, 2015
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: -Recognize the nine most significant A/B testing pitfalls -Discover the five steps to gain better testing results -Gain a deeper understanding of test results
Tags : 
test, target, business objectives, segmentation, pitfalls
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: Recognize the nine most significant A/B testing pitfalls Discover the five steps to gain better testing results Gain a deeper understanding of test results
Tags : 
adobe, ab testing, marketing, marketer, targeted marketing
    
Adobe
Published By: Panaya     Published Date: May 17, 2017
Learn new methods you can easily apply for better control and accelerated functional testing. Learn to reduce time-to-market cycles in a competitive business environment – without compromising quality - by removing the bottlenecks caused by testing.
Tags : 
performance testing, testcenter, business process management, business process
    
Panaya
Published By: Adobe     Published Date: Sep 28, 2016
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the guide to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
Tags : 
adobe, marketing, marketers, market research
    
Adobe
Published By: Sitecore     Published Date: Jun 14, 2017
The Gartner Magic Quadrant for WCM assesses leading solutions and delivers valuable insights for those looking to optimize digital marketing platforms for a better customer experience. The 2015 report evaluates 19 vendors for their Ability to Execute as well as their Completeness of Vision. This year, Sitecore® leapt vertically to the top position for its Ability to Execute among the vendors evaluated and has been in the Leaders quadrant for six consecutive years. Learn more by downloading your copy of the 2015 Gartner Magic Quadrant for WCM now.
Tags : 
profiling, flexible deployment, marketing systems, commerce, email marketing, testing, analytics, omnichannel experience marketing, personalization, cms, wcm
    
Sitecore
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