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Published By: Teradata     Published Date: Apr 30, 2014
In the past decade, banks have applied a vast array of strategies to attract new customers—free checking, high interest savings, low interest mortgage, cash deposits, and product give-a-ways. Many offers were bundles with credit, either in the form of a new credit line or in the form of low interest on transferred credit balances. The purpose is to attract new customers who bring new account balances. Although successful in attracting new customers, those customers usually brought small balances. It didn’t matter if each account’s balance was small. The sum of these small account balances would be a very large amount. This new amount could be leveraged into loans and hence profits. – Download our whitepaper today!
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teradata, marketing, data driven marketing, connecting to customers, higher revenue, customer experience
    
Teradata
Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud, application, audience, management
    
Teradata
Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement, personalization, experience, performance
    
Teradata
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
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linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing
    
TheMarketingScope
Published By: TIBCO Software     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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TIBCO Software
Published By: TRUSTe     Published Date: Jun 02, 2010
For Ecommerce and Direct Marketing professionals: As a result of displaying the TRUSTe seal, The Pros saw an enormous 84% lift in Purchases by those landing on the page with the TRUSTe seal, and a 72% increase in Revenue per Visitor lift. See how you can mirror these results today.
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truste, suresource, ecommerce, the pros, landing pages, website development, design, a/b
    
TRUSTe
Published By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
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contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing
    
Wayin
Published By: WebiMax     Published Date: Nov 25, 2009
It may be easily understood SEO can immensely help marketing efforts, yet with so many providers available, the process of deciding upon a service can be confusing. First, it is important to understand what search engine optimization is and what it can do for your company. Basically, SEO providers employ a number of tactics to gain positive momentum for your Web site on the search engines. Using specific, germane words and phrases related to a site's goods and services, an SEO service helps to make the site widely recognized by consumers and attract more revenue.
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webimax, seo, search engine optimization, optimized, service provider
    
WebiMax
Published By: Yesler     Published Date: Oct 29, 2014
Everything you need to know now to be successful in today’s buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketing’s impact on sales and revenue.
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b2b marketing, buyer-driven market, marketing automation platform, customer-centric content, content marketing, customer engagement, sales enablement, lead generation
    
Yesler
Published By: YouSendIt     Published Date: Feb 04, 2012
Download this complimentary report and learn about the overwhelming number of business managers using an application or service that is not sanctioned by IT.
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yousendit, manufacturing, email maketing, ecommerce, healthcare, business managers, email, marketing
    
YouSendIt
Published By: YouSendIt     Published Date: Apr 19, 2012
This white paper provides a brief overview of the trend toward consumerized IT and Osterman Research's recommendations for addressing it.
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yousendit, manufacturing, email maketing, ecommerce, healthcare, business managers, email, marketing
    
YouSendIt
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