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Published By: Intouch Insight     Published Date: May 15, 2018
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
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Intouch Insight
Published By: Sift     Published Date: Jul 12, 2019
"You’re fighting fraud, but how well are you doing? Accurate and comprehensive measurement is integral to understanding your business’ health, yet many companies are not tracking fraud and team performance as effectively as they should. READ THIS GUIDE TO FIND OUT: The most important fraud-related KPIs to track How to share key reports across your organization How the right insights can power your competitive advantage "
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Sift
Published By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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Marketo
Published By: Unica     Published Date: Sep 08, 2010
There are many good reasons to choose software or SaaS for your web analytics deployment. Download: To SaaS or Not to SaaS: Making Your Digital Measurement Count, written by web analytics guru Eric Peterson, and learn which solution is best for you. Ensure you are asking the right questions to make an educated choice about the delivery model for your digital measurement investment.
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unica, saas, digital measurement, web analytics, software-as-a-service, software
    
Unica
Published By: Shavlik Technologies     Published Date: Dec 14, 2010
This report provides insights into Best-in-Class practices for assessing vulnerabilities and threats to IT infrastructure, prioritizing fixes based on the business value of resources and acceptable levels of risk, and remediating through the efficient deployment of patches, configuration changes, and other compensating controls.
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shavlik security, vulnerability management lifecycle, it infrastructure, risk, deployment, configuration, monitoring and measurement
    
Shavlik Technologies
Published By: DataFlux     Published Date: Jan 07, 2011
This white paper, the first in a sequence, addresses the question, "who, specifically, are those right groups and right people?" on several different levels. It also highlights underlying principles that, properly applied, lead to solid answers to the "who" questions for a wide variety of scenarios.
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dataflux, data agenda, data quality, governance, analytics, measurement and reporting, automation
    
DataFlux
Published By: Secunia     Published Date: Oct 12, 2011
Measurements within this white paper demonstrate that an intelligent patching strategy is an effective approach for reducing vulnerability risks.
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vulnerability assessment, internet security, windows patching, exploit definition, endpoint security, microsoft patch management, patch management policy, vulnerability intelligence, solutions, inspector, software, secure, vital, protect, networks, endpoints, zeroboard, patch, patch manager, tools
    
Secunia
Published By: Brandwatch     Published Date: Jun 17, 2013
To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputatino monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputatino monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 20, 2013
For Sky News Arabia, using social media monitoring & analytics to “sense-and-respond” to viewers is a critical component to increasing viewer-to-viewer engagement and gaining extended market reach in an established market.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputation monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 20, 2013
In this report, we examined the online conversations around Fashion Week in New York, London, Paris and Milan to find out exactly what makes fashion enthusiasts and buyers tick—and reveal trends and insights to help make fashion brands smarter.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputation monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn about the benefits of customer marketing for your organization and how to: - Design a customer marketing strategy - Align your internal teams around your customer - Create content to support your strategy - Develop campaigns at scale - Demonstrate your success with measurement - Optimize campaigns for the future
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marketo, marketing, customer marketing, customer experience, marketing strategy, custom content
    
Marketo
Published By: SumTotal, a Skillsoft Company     Published Date: Aug 24, 2015
Read this report to learn how measurement takes a front seat in communicating the importance and pertinence of training to core business objectives.
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analytics, emerging talent, employee engagement, retention, leadership, workforce initiatives, business strategy
    
SumTotal, a Skillsoft Company
Published By: Bizible     Published Date: Jun 09, 2017
Companies that excel at marketing performance management focus on the measurable outcome of marketing: revenue, deals, and retention. Learn more about developing the right MPM framework for your organization.
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marketing performance management, marketing performance, marketing measurement, marketing planning, marketing plan, marketing roi, marketing revenue, revenue marketing, revenue plan, revenue planning
    
Bizible
Published By: Interactive Intelligence     Published Date: Apr 23, 2014
Customer Experience (CX) and Net Promoter Score (NPS) are two of the benchmark measurements companies now use to gauge customer satisfaction. And to understand how budgetary decisions impact CX and NPS outcomes, companies are turning to advanced contact center technology for strategic planning and big data. But business requirements to manage these outcomes successfully must incorporate back-office operations as well as the contact center. Read why.
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contact center, contact center strategy, customer experience, optimization, strategic planning, budgeting tools, workforce management solutions, call center, contact communications, big data, business analytics
    
Interactive Intelligence
Published By: Adobe     Published Date: Sep 23, 2019
This report details the capabilities that can help improve efficacy of marketing efforts and share results with leaders, With marketing automation, you can accomplish a lot: - manage prospects by connecting leads and accounts on every channel - align your sales and marketing teams with integrated sales applications - understand, prove, and optimize your marketing efforts with measurement and attribution tools
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Adobe
Published By: IBM     Published Date: Apr 23, 2008
Data center managers are finding that high-density equipment causes problems such as hotspots and rising cooling costs. In this video, IBM explains how to address green technology issues by getting more out of existing facilities, and then describes an IBM solution that can greatly reduce the energy and power consumption of your data center.
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mobile measurement, cooling, cool, data center, heat, power, energy efficiency, ibm, ibm opt it, opt it
    
IBM
Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
Find out how you can convert your pains into profit. Learn how Microsoft Customer Relationship Management (CRM) can help you develop profitable customer relationships. Microsoft CRM uses lead and opportunity management, incident management and a searchable knowledgebase. CRM also makes use of reporting tools for accurate forecasting, measurement of business activity, and employee performance.
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sales, sales software, sales funnel, forecasting, analytics, business activity monitoring, microsoft, microsoft crm, microsoft dynamics
    
Microsoft Dynamics
Published By: Aprimo     Published Date: Mar 07, 2011
With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations
    
Aprimo
Published By: Aprimo     Published Date: Mar 07, 2011
Using Behavior-Based Brand Interactions for True 1-to-1 Marketing.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations, conversion
    
Aprimo
Published By: Microsoft Dynamics CRM     Published Date: Mar 30, 2010
This report reveals how Best-in-Class firms distinguish themselves from all others by routinely benchmarking and measuring their service performance; implementing effective measuring, monitoring and tracking systems; integrating service KPIs with company-wide CRM or ERP systems, wherever possible; and establishing a formal process for automatically collecting and disseminating data.
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microsoft dynamic crm, service benchmarking, metrics, customer satisfaction, data management, mttr, kpi, metrics measuring program, performance data analysis
    
Microsoft Dynamics CRM
Published By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
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webtrends, multi-channel marketing, website analytics, business intelligence, crm, facebook, social media, mobile measurement, digital marketing, best practices, roi
    
Webtrends
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