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Published By: Tracx     Published Date: Mar 08, 2017
"Can you prove social media is working? 86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward. So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it. What You're Getting: *Advice on goal-driven analysis and which metrics matter *Insight on how to tie social data to marketing investments *An easy-to-follow, five-step process for determining ROI *A downloadable template to make calculations easy"
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: MoreVisibility     Published Date: Dec 19, 2017
Although keyword-targeting and on-page search engine optimization are just some areas that search engines evaluate when ranking pages, it is important to get these elements “right.” This complimentary white paper offers tips and a template to help establish a useful foundation for your on-page optimization efforts. Topics include: How to create content for users first, search engines second Body Copy Optimization Checklist Keyword Targeting Best Practices Meta Data Checklist with Downloadable Template Images & Multimedia Content Checklist
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MoreVisibility
Published By: Alert Logic and Rackspace     Published Date: Jun 20, 2014
To achieve PCI DSS compliance, you must identify and remediate all critical vulnerabilities detected during PCI scans. Threat Manager streamlines this process by providing simple, actionable reports that detail vulnerabilities and recommendations. There is also a Dispute Wizard that helps document compensating controls that are in place to remediate specific vulnerabilities. PCI scans include the following reports: Executive Summary: Overview of scan results and a statement of compliance or non-compliance. Vulnerability Details: Provides a detailed description, list of impacted hosts,risk level and remediation tips for each vulnerability found. Attestation of Scan Compliance: Overall summary of network posture, compliance status and assertion that the scan complies with PCI requirements.
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alert logic, rackspace, pci, pci dss, payment security, compliance, cloud pci
    
Alert Logic and Rackspace
Published By: Alert Logic and Sungard Availability Services     Published Date: Jun 20, 2014
To achieve PCI DSS compliance, you must identify and remediate all critical vulnerabilities detected during PCI scans. Threat Manager streamlines this process by providing simple, actionable reports that detail vulnerabilities and recommendations. There is also a Dispute Wizard that helps document compensating controls that are in place to remediate specific vulnerabilities. PCI scans include the following reports: Executive Summary: Overview of scan results and a statement of compliance or non-compliance. Vulnerability Details: Provides a detailed description, list of impacted hosts, risk level and remediation tips for each vulnerability found. Attestation of Scan Compliance: Overall summary of network posture, compliance status and assertion that the scan complies with PCI requirements.
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alert logic, sungard, pci, pci dss, payment security, compliance, cloud pci
    
Alert Logic and Sungard Availability Services
Published By: Brandwatch     Published Date: Aug 23, 2016
This whitepaper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies.
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
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social media, consumer technology, social listening, b2b marketing, social data, social insights, consumer insights, social intelligence, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: Brandwatch     Published Date: Aug 23, 2016
In this Brandwatch report, explore why it is critical that retail brands understand how they’re performing online, and how they can better connect with their online customers by using social data. Also, discover where brands including Amazon, Target and Walgreens rank on the Retail Social Index.
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social media, social listening, social data, social insights, retail, retail industry, social index, social intelligence, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: Brandwatch     Published Date: Nov 03, 2016
Learn how social media intelligence can fill gaps in your research mix. We provide six unique benefits of social media research, four key layers of the social intelligence stack and eight core applications of social media data for modern businesses.
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: Brandwatch     Published Date: Nov 03, 2016
This report analyzes the social activity of 450 organizations and their consumers, in 15 industries. Download for access to The Social Industries Index, social engagement benchmarks, consumer & audience insights, and industry-specific research
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: IBM     Published Date: Mar 28, 2016
The rise of social media, coupled with the desire to build more engaged and productive workforces, has brought “active employee listening” to the forefront of management attention. No longer is it enough to encourage employees to speak up about topics that matter to them. Organizations today need to more actively solicit, analyze and engage in ongoing conversations with past, present and even future employees. Having access to the collective “employee voice” can help leaders achieve diverse goals, including identifying innovations, preventing discord and improving productivity, as well as building a better connection to the organization and its mission. So, how can organizations establish and manage mutually beneficial listening programs? To better understand what companies are doing in the area of employee listening and the extent to which employees are willing to participate, we analyzed data from the 2015 IBM Smarter Workforce Institute WorkTrends Survey – a broad-based survey of ov
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ibm, ibm smarter workforce, work trends, employee engagement
    
IBM
Published By: IBM     Published Date: Jul 20, 2016
The rise of social media, coupled with the desire to build more engaged and productive workforces, has brought “active employee listening” to the forefront of management attention. No longer is it enough to encourage employees to speak up about topics that matter to them. Organizations today need to more actively solicit, analyze and engage in ongoing conversations with past, present and even future employees. Having access to the collective “employee voice” can help leaders achieve diverse goals, including identifying innovations, preventing discord and improving productivity, as well as building a better connection to the organization and its mission. So, how can organizations establish and manage mutually beneficial listening programs?
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ibm, ibm smarter workforce, work trends, employee engagement
    
IBM
Published By: SAS     Published Date: Mar 06, 2018
The 2016 ACFE Report to the Nations on Occupational Fraud and Abuse analyzed 2,410 occupational fraud cases that caused a total loss of more than $6.3 billion.8 Victim organizations that lacked anti-fraud controls suffered double the amount of median losses. SAS’ unique, hybrid approach to insider threat deterrence – which combines traditional detection methods and investigative methodologies with behavioral analysis – enables complete, continuous monitoring. As a result, government agencies and companies can take pre-emptive action before damaging incidents occur. Equally important, SAS solutions are powerful yet simple to use, reducing the need to hire a cadre of high-end data modelers and analytics specialists. Automation of data integration and analytics processing makes it easy to deploy into daily operations.
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SAS
Published By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
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social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment, agency, marketers, business, enterprise, network, twitter, facebook, fans (24), building brands, evangelists, products, services
    
Sysomos
Published By: Sysomos     Published Date: Oct 24, 2012
Getting the right people excited about your brand is a powerful way to increase brand awareness and make sales. But how do attract influencers and get them talking about you? Here are 6 tips from Sysomos.
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social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment, agency, marketers, business, enterprise, network, twitter, facebook, fans (24), influencers, fans, followers, evangelists
    
Sysomos
Published By: Click Forensics     Published Date: Aug 13, 2008
In this webinar presentation given by Andy Sweet, Owner, New Tune Media, and Matt Graham, Risk Analyst, Click Forensics, learn practical tips on ways to proactively reduce exposure to click fraud and poor quality traffic in search marketing campaigns.  Also includes a real advertiser’s perspective on driving better traffic quality.  Listen now!
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click forensics
    
Click Forensics
Published By: SAS     Published Date: Sep 15, 2010
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
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sas, social media metrics, descriptive statistics, social network analysis, text analytics, measurement, emetrics
    
SAS
Published By: Brandwatch     Published Date: Dec 01, 2015
Learn how social intelligence impacts the way that telecommunication brands and their audiences communicate, and how online conversation allows brands to measure the effect of their campaigns, gain competitive intelligence, and connect with potential buyers.
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social media, social intelligence, social media monitoring, social listening, social insights, telecommunications, telecom, telecoms
    
Brandwatch
Published By: Brandwatch     Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
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social media, social intelligence, social media monitoring, social listening, social insights, luxury, luxury fashion, fashion, retail
    
Brandwatch
Published By: Brandwatch     Published Date: Dec 01, 2015
Download this Brandwatch report to learn how social media and streaming services are changing the landscape of television networks, and how social media not only provides a platform to directly link audiences to online content but it is also the preferred venue for generating conversation or public interest in entertainment.
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social media, social intelligence, social media monitoring, social listening, social insights, television, tv networks, television networks
    
Brandwatch
Published By: IBM     Published Date: Mar 12, 2014
Learn how to take your organization’s social media strategy beyond passive listening to truly engaging your audience to create business value.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software
    
IBM
Published By: IBM     Published Date: Aug 05, 2014
Watson Explorer provides organizations with a combined, trusted 360-degree view of both structured and unstructured data. The solution indexes information from unstructured data sources (PDFs, Microsoft SharePoint, flat files, social media, blogs and so on) as well as structured sources for search and discovery. Organizations can leverage their data in place, respecting existing security models when creating this virtual access point to all information. Watson Explorer requires trusted master data to ensure that links are accurate and reliable, so the end user can confidently leverage a holistic view of a customer or product.
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ibm, data, customer, watson explorer, master data, structured
    
IBM
Published By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
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marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing, twitter followers, marketing metrics
    
Vocus
Published By: Oracle     Published Date: Jan 13, 2014
Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology leaders at more than 500 organizations from around the world to explore what it means to be a socially enabled enterprise. Technology and Marketing executives from Chubb & Son, Shell and Whole Foods Market participated in in-depth interviews as part of the study and share lessons learned and provide practical insights from their perspective. Paul Gillin, veteran technology journalist and co-author of the bookAttack of the Customers, adds perspective based on his experience with applying social media to marketing, customer service and internal communications Download this exclusive White Paper, The Socially Enabled Enterprise to learn more about the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises.
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socially enabled enterprise, social business, social media monitoring, social marketing, social media management, social relationship management, social marketing platform, social marketing tools, social media tools, customer experience, customer insight
    
Oracle
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