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Published By: Adobe     Published Date: Jun 26, 2019
The world of advertising has become a complex tangle of organizational silos, disconnected platforms, and scattered customer data, turning even the simplest media buy into a chaotic event. But it doesn’t have to be this way. When you unify your audience data, media inventory, and performance results you get a clear view of ad activity and investment. So you can better allocate budgets. And dramatically boost your return on ad spend. Read Behind every great ad, there are a million digital connections for valuable insights on: - How the fragmented ad landscape keeps you from connecting with customers - Strategies for integrating technology and data to reach customers everywhere - Tips for recovering from data loss — and avoiding it altogether.
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Adobe
Published By: CoreSite     Published Date: May 29, 2019
This research report shows the statistics behind U.S. based Media and Entertainment organizations’ adoption of data storage and compute solutions. Touching on the latest trends and specifically researched for the IT departments to see how their peers and competitors are investing to reach future business and technology goals.
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colocation, interconnection, scalable, solutions, data, data store, data storage, compute, data centers, best, seamless, trends, coresite, spiceworks, media, cloud, entertainment, workload, research, aws
    
CoreSite
Published By: Red Hat     Published Date: Mar 28, 2019
Digital business requires a culture of organizational agility, as the rapid pace of demand can only be satisfied by faster and more flexible development and delivery models. Most organizations do not have the luxury of completely rebuilding their technology foundation or immediately adopting new practices and mindsets, so they are embracing gradual yet fundamental shifts in culture, processes, and technology to support greater velocity and agility. The cloud-native approach modernizes existing applications and builds new applications based on cloud principles, using services and adopting processes optimized for the agility and automation of cloud computing.
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Red Hat
Published By: Red Hat     Published Date: Mar 28, 2019
Digital business brings to mind innovative technologies: mobile devices, intelligent sensors, wearable devices, virtual reality, chatbots, blockchain, machine learning, and other technology. For some, it also reflects the rapid rise of new digitally native businesses that have disrupted traditional business models and destabilized established companies and industry sectors. For the majority of organizations, digital business means pivoting to a culture of organizational agility, where the rapid pace of demand can only be satisfied by faster and more flexible development and delivery models. As most organizations do not have the luxury of completely rebuilding their technology foundation or immediately adopting new practices and mindsets, they are embracing gradual yet fundamental shifts in culture, processes, and technology to support greater velocity and agility.
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Red Hat
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media, social advertising, facebook, instagram, paid social, marketing
    
ChannelAdvisor
Published By: CoreSite     Published Date: May 30, 2019
This research report shows the statistics behind U.S. based Media and Entertainment organizations’ adoption of data storage and compute solutions. Touching on the latest trends and specifically researched for the IT departments to see how their peers and competitors are investing to reach future business and technology goals.
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CoreSite
Published By: Tracx     Published Date: Mar 08, 2017
"Can you prove social media is working? 86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward. So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it. What You're Getting: *Advice on goal-driven analysis and which metrics matter *Insight on how to tie social data to marketing investments *An easy-to-follow, five-step process for determining ROI *A downloadable template to make calculations easy"
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: Panasonic     Published Date: Mar 18, 2019
In a world of content overload, executives at Entertainment & Media companies know they need to find new ways to engage, enlighten and inspire audiences through cutting-edge spaces that overlay digital information onto the physical world. That’s what Panasonic, a leading innovator in 10 top disruptive technologies, found in its recent study. They asked senior technology decision makers across 13 industries how they are investing in new technologies, which they have already adopted and which they intend to implement. The report is available now to our readers. Get the report today for an inside look at how competitive companies are adopting disruptive technologies, innovating and planning for the future.
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Panasonic
Published By: Adobe     Published Date: Sep 23, 2019
Adobe named a Leader in Forrester's DXP report (Forrester Wave™: Digital Experience Platforms, Q2 2019) Why audience should care: To keep pace with increasing customer expectations and drive business growth, you need to manage your customers' experiences from beginning to end. You need real-time customer insights, connected to solutions that deliver those experiences immediately. And just as important as technology are the people and processes you put in place. Supporting concepts: This is significant, because in the first version of this report in 2015 Adobe was the only (albeit just barely) leader. In the second version in 2017, Adobe has been demoted and Oracle was a leader. Our advancements with Adobe Experience Platform have certainly had a significant impact on our positioning this year. One of the key points highlighted for Adobe being a leader is the focus on enterprise-scale dynamic customer profiles and event-based integration and workflow. Adobe continues to expa
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Adobe
Published By: IBM     Published Date: Nov 13, 2008
Improve operational efficiencies with next-gen networks and servicesThere has never been a better time for service providers to streamline operations, improve responsiveness and reduce costs. Find out in this white paper how all three can be accomplished with IBM Tivoli® Netcool® solutions. Also discover methods to boost efficiency and minimize expenditures.
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ibm, operations management, tivoli, value-added services, operational support systems, wireless, ibm, power, cooling, tivoli, netcool solutions, operational efficiencies, efficiency, ip multimedia subsystems, ims, fixed-mobile convergence, operational support systems, oss, value-added services, vas
    
IBM
Published By: NexGen     Published Date: Feb 09, 2015
Data integrity and ultra-high performance dictate the success and growth of many companies. One of these companies is BridgePay Network Solutions, a recently launched and rapidly growing financial services organization that allows merchants around the world to process millions of daily credit card transactions. Due to the nature of their business, their IT team needed to strike the perfect balance between meeting regulatory-mandated data security measures with the lowest possible levels of latency and response times. As their growth accelerated, BridgePay realized the need to immediately address infrastructure shortcomings and prepare for their future growth. Download the case study now and see how BridgePay built a competitive advantage and scaled transactions by 500% in the same storage footprint using some of the most advanced and differentiated technology available today.
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vmware, bridgepay, solutions, spx, hyrbrid, flash
    
NexGen
Published By: McAfee     Published Date: Apr 25, 2014
While enterprises appear to be aware of advanced malware and its security challenges, the measures to defend against it need some attention and investment. This report presents survey results that gauge enterprise awareness of advanced malware and what measures are being taken to defend against it.
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advanced malware, protection, network breaches, intrusion provention systems (ips), web and email gateway protection, tracking malware, malware analysis and detection, blocking and remediating malware, sandbox technology, network protection, integrating security systems
    
McAfee
Published By: Salesforce     Published Date: Mar 19, 2013
In order to satisfy today's customer, a case must be made to incorporate social media into your customer service strategy. Get the eBook now!
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social media, customer service, crm, engagement, technology
    
Salesforce
Published By: Plantronics     Published Date: Oct 18, 2013
As communication options and needs increase, clear preferences have emerged regarding the best ways to exchange specific types of information.
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plantronics, global workforces, anywhere-anytime attitude, brainstorming, collaborating, communications tool belt, phone conferences, audio conferences, web conferences, video conferences, social media, communication technologies, team strategies, office environment, gaining consensus, critical information, technology innovations
    
Plantronics
Published By: QuickPivot     Published Date: Aug 02, 2016
How to evaluate vendor technology and services to make your organization stronger
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quickpivot, marketing, social media, campaigns, partner strategy, vendors, business objectives, marketing strategy, big data, marketing technology stack, customer experience, personalization, predictive analytics
    
QuickPivot
Published By: Centrify Corporation     Published Date: Apr 13, 2018
As business models have become increasingly digital, high-profile, reputation-damaging security breaches are grabbing more news media headlines. Leading companies have ramped up their investments in cybersecurity, yet that spending is often not well aligned with actual threats. Studies have shown that server-focused solutions such as network anti-virus, malware detection and website firewalls attract the biggest investments, ignoring the fact that misuse of privileged credentials is by far the most common cause of breaches. The reasons for this disconnect are not well understood, in part because it sits at the intersection of the people and technology domains. This survey, conducted by WSJ Custom Studios with sponsorship from Centrify, seeks insights into senior-level thinking on this issue, including current cybersecurity priorities and the perceived degree of alignment between threats and solutions.
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Centrify Corporation
Published By: Eloqua     Published Date: Jun 13, 2012
Watch this webcast to hear how companies are generating demand using social media and the tools and technology they use to successfully track resulting leads and revenue.
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eloqua, lead generation, marketing, social media, sales, emerging marketing
    
Eloqua
Published By: IBM     Published Date: Sep 30, 2013
A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialise, the way we work and the way we engage with our customers. The new normal is that customers are leading the conversations that define your brand, competitors are crowd-sourcing ideas to bring new offerings to market and employees are using social media in all facets of their lives, including work. This shift in technology and human behaviour presents an opportunity for organisations to improve everything from reinventing customer relationships to how work gets done. A Social Business embraces networks of people to create business value and activates networks of people that apply relevant content and expertise to improve and accelerate core and ad hoc processes, delivering unprecedented return for the time invested.
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ibm, ibm global business services, social media, social business
    
IBM
Published By: IBM     Published Date: Sep 30, 2013
Insurers are discovering the power of conjoining advanced technologies for collaboration, social media and mobile with business processes. The result is social business, which embeds advanced technology tools, media and practices into the ongoing activities of the organization. Social business reaches across the enterprise and then extends to customers and partners. Read this white paper to learn more.
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ibm, social business, insurance, social media, media technology, it platforms, customer service
    
IBM
Published By: Cornerstone OnDemand     Published Date: Oct 15, 2010
Grass Valley, the world's second largest broadcast and professional solutionssupplier, is a leading provider and innovator in media production services and technology. Their cameras, production equipment, servers and other systems are the choice of many of the largest broadcast networks and production/post-production facilities around the globe. Read this case study to find out why they chose Cornerstone OnDemand.
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cornerstone, grass valley, training, web-based training
    
Cornerstone OnDemand
Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
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forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution, campaigns, channels, advertising, marketing, profit, roi, tracking software, attribution management, paid search, display, shopping engine, seo
    
ClearSaleing
Published By: Oracle     Published Date: Nov 27, 2013
Social-enabled customer service requires three primary capabilities. The capability to: 1. Listen and Respond: Treat Social Media as an Integrated Interaction Channel Most social-enabled contact centers are at the early adopter stage, attempting to “bolt on” social media as a side process. Many are experiencing inconsistent customer experiences, higher costs and negligible return on investments. Download this White Paper for more info.
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contact centers, business value, functions, applications, inbound, outbound calling, social media analytics, integration tools, mobile crm tools, technology
    
Oracle
Published By: IBM     Published Date: Apr 29, 2014
For banks, mining data from social media can be a significant way to gain insights into customer mindsets and behavior, but effectively and accurately capturing and processing this unstructured data to gain useful customer insight requires sophisticated tools and advanced analytics.
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ibm, banking, data mining, social media, consumer insights, business analytics, social business, business technology
    
IBM
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