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Published By: Virtela Communications, Inc.     Published Date: Oct 13, 2011
Christian Kane is an Enterprise Mobility Management Research Analyst with Forrester Research, where he helps clients develop and improve their desktop and mobile strategy. His research spans mobile hardware, mobile operating systems, mobile device management solutions, and mobile applications.
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cloud computing, technology, virtela, device management, christian kane, mobility management, research
    
Virtela Communications, Inc.
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Mobify     Published Date: Apr 14, 2015
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch? In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers. Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
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mobile shopping, mobify, customer experience, customer retention, mobile-only experience
    
Mobify
Published By: LogMeIn     Published Date: Mar 19, 2015
In the past two years, businesses’ desire to understand and connect with the mobile user has grown and expanded throughout nearly every vertical market. We created this project as a way to understand the mindset, demographics, and behaviors that drive mobile engagement so that we can advise businesses on how to do it right – and how to avoid doing it wrong. This research report is based on a global study of more than 5,800 mobile device owners, and as such, is the most comprehensive primary research report ever done on mobile engagement.
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mobile management, mobile users, mobile engagement
    
LogMeIn
Published By: Dell     Published Date: Feb 04, 2016
Security risks have grown roughly in proportion to the meteoric growth in employee-owned mobile devices within the workplace. Meanwhile cyber-attacks are growing in sophistication and severity. According to data from a new IDG Research survey, these dynamics have IT decision makers scrambling to tighten and revise BYOD policies while addressing the holistic issue of endpoint security. Download this two-page paper detailing the IDG Research results and for expert advice on securing your organization’s data in an increasingly mobile world.
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security risks, byod, cyber attacks, byod policies
    
Dell
Published By: Dell EMC     Published Date: Aug 17, 2018
Your mobile workforce needs devices that are both versatile and allow for higher productivity. Increasingly, that’s 2-in-1 devices, such as convertible notebooks or detachable tablets. IDC research shows that using Dell 2-in-1 devices, powered by Intel® processors, made people more productive while being less physically demanding and requiring less effort. Download the executive summary for highlights of the IDC study and to find out why people prefer using 2-in-1 devices over traditional laptops. Intel Inside®. Powerful Productivity Outside.
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Dell EMC
Published By: Cisco     Published Date: Apr 07, 2014
This is a report of the findings from the Cisco Internet Business Solutions Group (IBSG) who conducted a survey of 540 U.S. mobile business users to understand their needs and behaviors.
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mobile, wi-fi, wireless, cisco, research
    
Cisco
Published By: Cisco     Published Date: Apr 07, 2014
This is a report of the findings from the Cisco Internet Business Solutions Group (IBSG) who conducted a survey of 540 U.S. mobile business users to understand their needs and behaviors.
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mobile, wi-fi, wireless, cisco, research
    
Cisco
Published By: Zendesk     Published Date: Jan 03, 2019
To successfully meet customer demands for more immediate, personalized attention, companies are leveraging new technologies that go beyond traditional voice and email. By implementing such channels as live chat, social media, mobile apps, SMS/text messages, self-help solutions, and more, companies can now be ready wherever and however the customer wants. The following report, sponsored by Zendesk, is based on an online survey of 1,044 U.S. consumers who have received online or phone customer service. The research goal was to better understand present customer expectations and to quantify the impact of customer service on business results. Questions were asked about past experiences with customer service, as well as preferences and opinions. Certain questions were repeated from a similar 2013 survey to enable trend analysis.
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Zendesk
Published By: MobileIron     Published Date: Feb 05, 2016
Mobile platforms have leapfrogged PC security for years, but as mobile device adoption explodes worldwide, these platforms face more security threats than ever before. While mobile devices are still safer than PCs, hackers are relentlessly searching for new ways to exploit these operating systems and gain access to their valuable data. Four major threats are currently targeting iOS and Android devices using very clever tactics. In fact, users may not know their devices have been compromised until after their data has been hacked.
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mobile malware, activesync, mobile platforms, hackers, data threat, android, ios
    
MobileIron
Published By: MobileIron     Published Date: Aug 04, 2016
Mobile platforms have leapfrogged PC security for years, but as mobile device adoption explodes worldwide, these platforms face more security threats than ever before. While mobile devices are still safer than PCs, hackers are relentlessly searching for new ways to exploit these operating systems and gain access to their valuable data. Four major threats are currently targeting iOS and Android devices using very clever tactics. In fact, users may not know their devices have been compromised until after their data has been hacked.
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mobile malware, activesync, mobile platforms, hackers, data threat, android, ios
    
MobileIron
Published By: IBM UK&Ireland     Published Date: Nov 14, 2017
Today’s empowered consumers want to shop anywhere, anytime and they expect nothing less than a seamless experience with all their needs accommodated as they shift among mobile, digital and physical channels. They want the freedom and choice of online shopping, balanced with the comfort and immediacy of a physical store. They want to research and select items from their armchair, check out offers when they’re on the move and then try out products in the store.
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omni channel, retail success, customer empowerment, digital, mobile, ibm
    
IBM UK&Ireland
Published By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 18, 2017
Mobile is undoubtedly changing both our personal and professional lives. Customer service organizations should decide on a strategy to bridge the gap between mobile behavior and customer service. This requires a strategic review of value drivers, combined with a tactical search for relevant use cases. Don’t fall in the “we need an app for everything” trap — some users need big screens, some users don’t. Some need a rich experience, others just need basic functions. Your strategy must take all of these dynamics into consideration.
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data search, mobile devices, customer service, organization optimization, employee expectations, opportunities, global oracle data centers, data center traffic, customer interaction
    
Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
Published By: Uberall     Published Date: Apr 12, 2019
A quick guide for amplifying your digital brand footprint to drive more customers to your door
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eguide, uberall, mobile search, mobile shopping, local seo, local search
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
New data from Google¹ reveals that 5 out of every 10 consumers who search online locally for goods and services will visit a store within 24 hours. If your business does not have a strong online presence locally, a large portion of ‘good fit’ consumers who are motivated to buy products or services you supply are potentially visiting your competitors’ stores.
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guide, uberall, location marketing, mobile search, local seo
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
How Smart Brick and Mortar Retailers Have Learned to Stop Worrying and Embrace Mobile
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listings, engage, uberall, mobile search, retail, mobile commerce
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
We started by analyzing the most common types of voice search queries/problems online and narrowed it down to five:
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voice, uberall, voice search, mobile search, google maps, industry insights
    
Uberall
Published By: Cisco     Published Date: Dec 27, 2017
The market for communications is shifting to one in which multi-modal interactions will become the norm. Voice, video, and messaging Communications and Collaboration will drive the future of this market. As messaging becomes a larger part of the Communications landscape, Mobile Collaboration is poised to take on a larger enterprise role, by way of shifting email to more of a confirmation tool. Moreover, the convergence of content types under UCC will be greatly enhanced by a categorized and dynamic ontology-driven knowledge framework that goes beyond search. Once the framework supports are in place, UCC will accelerate its momentum at an even greater rate than it already is today. This Research Note identifies the new elements of UCC and how enterprises can plan for the shift to multi-modal communications.
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Cisco
Published By: HERE Technologies     Published Date: Sep 26, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
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HERE Technologies
Published By: HERE Technologies     Published Date: Dec 18, 2018
Are automakers re-inventing the wheel with every new navigation program without creating user value? Users movement towards free mobile apps that mirror to in-dash screens may be the symptom of a negative cost-benefit perception. But the automotive industry has an opportunity to change these market dynamics. By delivering compelling experiences that leverage their core advantages, OEMs can create touchpoints for recurring revenue streams from the IVI. This white paper from ABI Research discusses the state of the connected navigation market, the challenges OEMs face, the industry paradigms blocking OEMs from creating customer value, and the advantages OEMs could leverage.
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location data, navigation, automotive
    
HERE Technologies
Published By: Salesforce.com     Published Date: Oct 28, 2013
The ability to deliver exceptional customer experiences is proving to be a business differentiator – in fact, organizations that have a more mature customer experience strategy report between 10-20% greater impact on revenue generation outcomes than less mature businesses. This white paper reveals how your organization can better respond to changing consumer behaviors, needs, and expectations regarding customer experience and touch points.
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custom service, contact center, supporting technology, customer service trends, best practices
    
Salesforce.com
Published By: VMware AirWatch     Published Date: Feb 21, 2017
"Mobile and cloud deployment issues are dominating the concerns of organizations today. End-user mobility and flexibility versus IT control and visibility are the opposing requirements challenging even the most nimble of environments. Organizations are searching for several key capabilities to address this dichotomy: • Infrastructure that is optimized for end users to drive down costs, simplify acquisition, upgrade easily, and support policy management • Flexibility in delivering workspaces to users—on-premises, cloud, and offline—all within a unified workspace with single sign-on • Management capabilities encompassing the entire ecosystem and providing security, compliance, and management of day-to-day end-user environments Download this asset to learn how VMware addresses these needs more effectively than Citrix with the VMware mobile-cloud architect."
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VMware AirWatch
Published By: Lookout     Published Date: Aug 30, 2017
In the past year, Gartner has provided guidance on the differences between Enterprise Mobility Management (EMM) and mobile security solutions.This whitepaper highlights some key takeaways from recent Gartner research, and Lookout encourages organizations to read the full reports to learn more.
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mobile threats, mobile security, mobile protection, enterprise mobility management, mobile security solutions
    
Lookout
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