HIT Consultant Insightful coverage of healthcare innovation
 

mobile channels

Results 51 - 67 of 67Sort Results By: Published Date | Title | Company Name
Published By: Oracle     Published Date: May 22, 2012
With the growing number of channels for consumers to connect with your products from store kiosks to mobile devices and social networks, it is increasingly important that they are experiencing the the same consistent brand experience regardless of the channels they choose. This whitepaper describes 3 customer experience features to help guide your decisions about technology, organizational structure, and internal process.
Tags : 
oracle, multichannel integration, marketing, customer experience
    
Oracle
Published By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
Tags : 
organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping
    
Acquia
Published By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Tags : 
adobe, mobile, marketing, mix, analytics, measure, success, executives
    
Adobe
Published By: IBM     Published Date: Apr 23, 2015
With IBM analytics for big data with a smart mobile strategy, banks can increase wallet share and assets under management while lowering the organization’s operating ratio by using more efficient channels.
Tags : 
ibm, analytics, efficiencies, digital banking, management, strategy
    
IBM
Published By: IBM     Published Date: Feb 11, 2015
IBM Security provides integrated access management solutions to validate who is who when users connect from inside or outside the enterprise, and to enable proactive access policies on cloud, social and mobile channels, helping improve control and security in complex online environments.
Tags : 
ibm security, access management solutions, mobile channel security, advanced threats, byod
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
Tags : 
financial service marketing, data science, influencing the buying cycle, growth market opportunities, customer relationships, inbound marketing, event-based marketing, digital marketing
    
IBM
Published By: InReality     Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear… A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
Tags : 
inreality, consumer insight, mobile channels, ecommerce channels, retail solutions, retail marketing
    
InReality
Published By: Bronto     Published Date: Feb 01, 2018
We surveyed ecommerce executives from the US, the UK, Canada, Australia and the Netherlands to learn more about their best practices. We wanted to know more about their top priorities, how they’re responding to consumer needs and how they’re optimizing their digital and mobile strategies, among other insights. What are the obstacles they’re facing, and which technologies do they think are key for future success? What You’ll Learn: • The channels and tools they’re focusing on for driving sales and profits. • How brick-and-mortar and ecommerce can complement one another. • Their take on mobile strategy and optimization by device. • The technologies they would invest in if time and money were no issue.
Tags : 
ecommerce, consumer needs, retail
    
Bronto
Published By: Quantcast     Published Date: Feb 13, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day and in turn, Mobile marketing has developed into a sophisticated, personalised marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : 
mobile advertising, advertising solutions, mobile consumers, personalized marketing channels
    
Quantcast
Published By: IBM     Published Date: Aug 21, 2013
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
Tags : 
email marketing, enterprise marketing management, email performance, mobile marketing, mobile reach, marketing channels
    
IBM
Published By: Bronto     Published Date: Sep 09, 2013
The need to develop a solid cross-channel marketing strategy encompassing email, mobile and social has become a priority for online marketers. This report details how retail locations are promoting online channels. A store scorecard was developed to record the various ways online channels were promoted in-store.
Tags : 
cross=channel marketing, online marketing, email marketing, online channels
    
Bronto
Published By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: • The challenges marketers are tackling when creating mobile campaigns • The attribution models marketers are moving toward • The key performance indicators marketers are using to measuring to determine the success of their campaigns • The channels marketers are using to run programmatic advertising • And more! See how your campaigns compare to those of 350 other marketers.
Tags : 
marketing, programmatic advertising, performance marketing, adaptation
    
AdRoll
Published By: SAS     Published Date: Aug 03, 2016
The financial collapse of 2008 had the greatest impact on the financial services industry since World War II, resulting in consolidation and extensive regulation. The crisis coincided with increased competition from emerging economic powers, nonbanks and fintech organizations. Consumer behavior, from the adoption of mobile banking to P2P payments, forced banks to retool and respond with innovative products and investments in new delivery channels. Technology changed rapidly as well. In the capital markets, trading became fully automated, with pricing, risk decisions and settlement across exchanges made in milliseconds
Tags : 
finance, best practices, productivity, economic power, consolidation, fintech, technology, data
    
SAS
Published By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
Tags : 
search, search marketing, mobile marketing, mobile marketing trends, mobility trends
    
Adobe
Published By: IBM     Published Date: Aug 06, 2014
With IBM analytics for big data with a smart mobile strategy, banks can increase wallet share and assets under management while lowering the organization’s operating ratio by using more efficient channels.
Tags : 
ibm, banking, digital, data, big data, analytics, mobile
    
IBM
Published By: Genesys     Published Date: Dec 20, 2018
Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to. Read this ebook and see: • Why force-fitting more channels into an aging infrastructure is not the right approach • How to create a future-ready customer experience • How an integrated approach improves your metrics and reduces operating costs
Tags : 
    
Genesys
Published By: IBM     Published Date: Jan 20, 2017
Banks have been using ECM for years, capturing, archiving and discovering documents. Some banks have adopted capture capabilities to digitize content for faster and easier access to content. Today’s leading banks are using content management systems that leverage cloud, mobile and analytics to deliver superior customer interactions. Watch this short video to learn how today’s leading banks are applying new ECM capabilities that help provide consistent customer experiences across all channels.
Tags : 
ibm, ecm, analytics, smarter content, ecm for banking
    
IBM
Start   Previous    1 2 3     Next   End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.