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mobile engagement

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Published By: IBM     Published Date: May 13, 2016
The problem with good mobile experiences? They’re not great. The financial upside of delivering a great mobile app experience Key topics covered: • What makes for a great app (most companies get it wrong) • Four ways great apps outperform good apps • Tips for getting to great • How First Security Insurance is moving to greatness
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ibm, mobile, applications, apps, mobile apps, customer engagement, forrester
    
IBM
Published By: IBM     Published Date: Jul 06, 2016
Why good mobile apps are not good enough: Measure and move your mobile app to greatness
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ibm, mobile, applications, apps, mobile apps, customer engagement
    
IBM
Published By: IBM     Published Date: Jul 06, 2016
Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side. IT application leaders, marketers, digital experience specialists and merchandisers all now view WCM as mission-critical.
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ibm, mobile, applications, apps, mobile apps, customer engagement, it application, wcm, innovation
    
IBM
Published By: IBM     Published Date: Oct 10, 2013
IBM MobileFirst is designed to enable organizations turn their interactions into an opportunity to drive return on engagement and investment. IBM combines deep industry expertise with mobile, analytics, cloud, social and security technologies. This can help enterprises capture new markets, efficiently extend their businesses to mobile employees, customers and business partners and maintain the integrity of their assets.
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ibm, mobilefirst, business in motion, mobile enterprise, user interactions, return on engagement, return on investment, roi, capture new markets, security technologies, mobile employees, customers, business partners, mobility importance, maintaining relationships, business integrity, employee integrity
    
IBM
Published By: Optimizely     Published Date: Sep 28, 2015
The ultimate guide to mobile experiences that delight, engage, and keep your users coming back for more.
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mobile apps, customer experience, customer engagement, mobile optimization
    
Optimizely
Published By: CrowdTwist     Published Date: Sep 07, 2016
Explore 12 mobile strategies that can help your brand fuel customer engagement and reinforce loyalty.
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loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy
    
CrowdTwist
Published By: IBM     Published Date: Nov 07, 2014
To build a great mobile app, you need the right skills, tools, and support. That’s why many companies are turning to integrated and collaborative mobile application development environments that let them meet business needs and exceed customer expectations.
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ibm, mobile app, collaboration, mobile development, mobile environments, mobile application, hybrid apps, native apps, web apps, platform advantages, integrated development, customer engagement, productivity, brand value, mobile
    
IBM
Published By: Brainshark     Published Date: Oct 16, 2013
Traditional ways of talking to customers, partners, and employees—memos, phone calls, newsletters—are being replaced by web-based interactive and social communication tools. Of those surveyed, 88% said that mobile access to social communication or collaboration tools was either important or very important. This whitepaper examines how companies can leverage Mobile, Social Enterprise, and video to create an enriched environment that delivers important communications and fosters active engagement.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Localytics     Published Date: Jul 18, 2014
In this 29-page eBook, written for people new to app marketing, you'll learn how to run app marketing campaigns that increase engagement, ROI and lifetime value.
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app marketing, mobile marketing, app marketing guide, mobile marketing guide, market an app, push messaging, push marketing, in-app messaging, in-app marketing, user engagement, a/b test, ab test, app marketing best practices, android app marketing, ios app marketing, iphone app marketing, segment users, engage users, market app, message user
    
Localytics
Published By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
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mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns
    
SmartFocus
Published By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
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forrester, mobile, marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns.
    
SmartFocus
Published By: SmartFocus     Published Date: Jun 17, 2015
With a massive growth in online sales, there has been a noticeable decline in revenue for many European retailers from in-store sales. So how do retailers with brick and mortar stores remain relevant in an increasingly digital world? A staggering 97% of European Retailers surveyed stated that development in in-store digital technology is a huge priority for retailers over the next two years to close the gap between online and offline. Learn how some of Europe’s leading retailers are embracing this change.
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mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns, in-store technology
    
SmartFocus
Published By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist
Published By: IBM     Published Date: Nov 12, 2014
Modern mobile applications connect systems-of-engagement (mobile apps) with systems-of-record (traditional IT) to deliver new and innovative business value. But the lifecycle for development of mobile apps is also new and different. Emerging trends in mobile development call for faster delivery of incremental features, coupled with feedback from the users of the app "in the wild". This loop of continuous delivery and continuous feedback is how the best mobile apps keep their users engaged and also produce the most compelling apps in the market. Join us for this webcast to learn about how IBM offers a solution that enables our clients to use continuous quality as an effective means of mobile application development. Featured Speaker: Leigh Williamson - IBM Distinguished Engineer You don't have to wait to get started...Start your free trial on Bluemix today! Or build something else in the Bluemix sandbox today!
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mobile quality, mobile solutions, mobile apps, mobile development
    
IBM
Published By: IBM     Published Date: Nov 19, 2014
IBM DevOps for Bluemix provides an integrated set of DevOps services in the IBM Bluemix PaaS, for individuals and teams building mobile and cloud applications (‘systems of engagement’) that enable teams to shrink the application delivery cycle time, and consistently deliver software with speed, quality and accuracy. This session provides an overview of IBM DevOps services on Bluemix, focusing on quickly getting started with new projects and collaborative development with agile tracking and planning.
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ibm, bluemix, devops, collaborative development, productivity
    
IBM
Published By: IBM     Published Date: Feb 04, 2015
With IBM MobileFirst and IBM’s Smarter Process, you can redesign how you deliver services and support more streamlined business processes. Therefore, you can help enable your customers to have a more superior mobile experience.
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ibm smarter process, mobile experience, mobile services, mobile support, customer-centric engagements
    
IBM
Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement
    
AdRoll
Published By: Pega     Published Date: Jun 21, 2016
IT leaders working on customer service projects must display an incredible amount of diligence. An organization’s CRM system has become its lifeline to customers, but as customer needs evolve so has the requirements of CRM. According to Gartner, today’s CRM solution must include a laundry list of capabilities outside its traditional core functionality including: native mobile support of the vendor's customer service and support business applications; real-time analytics; industry-specific functionality and workflow; context mining of voice and text; scalable cloud-based systems; social media engagement; suggested next agent action; multimodal capabilities, such as chat within mobile self-service; and even co-browsing. Gartner surveyed the CRM field and evaluated each vendor including Pegasystems.
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Pega
Published By: Adobe     Published Date: May 16, 2017
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
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Adobe
Published By: BlueHornet     Published Date: Apr 12, 2010
Email marketing service provider BlueHornet recently partnered with mobile marketing solutions provider SmartReply to develop an automated sign up process via mobile text messaging for email marketing communications. In this free case study, learn how Chuck E. Cheese's, a nationally recognized leader in full-service family entertainment and dining, used text messaging as a sign up method for their Chuck E-Club email program to grow their email list and increase engagement levels.
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bluehornet, email marketing, mobile text messaging
    
BlueHornet
Published By: Okta     Published Date: Apr 29, 2015
Creating mobile apps that capture the minds and wallets of your customers will lead to increased revenue and improved customer engagement. However, you must do so while protecting customers’ privacy and shielding them from fraud and other malicious activities. This report will help S&R pros understand the growing mobile authentication market and its transformative impact on customers’ mobile moments.
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mobile, apps, mobile apps, s&r, fraud, okta
    
Okta
Published By: Urban Airship     Published Date: Mar 15, 2013
Push is a powerful, permission-based, mobile customer communication channel. Leveraging push effectively inherently demands particular rules of engagement. Learn the “7 Rules of Good Push” in this useful primer from Urban Airship.
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customer engagement, push messaing, mobile marketing, mobile, smartphone, good push
    
Urban Airship
Published By: Urban Airship     Published Date: Mar 15, 2013
Push messaging is becoming must-have technology because nothing else enables such a close and personal connection with mobile users. Read more
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push messaging, mobile, mobile marketing, engagement, smartphones, mobile devices
    
Urban Airship
Published By: Urban Airship     Published Date: Mar 15, 2013
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
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ebusiness, smartphone technology, mobile marketing, mobile ebusiness, channel strategy, digital engagement, contextual experiences
    
Urban Airship
Published By: IBM     Published Date: Apr 22, 2014
Learn how your business can push targeted campaigns across your mobile, tablet and desktop websites in minutes in this interactive demo.
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ibm, emm, smartphone, mobile, push notifications, push marketing, targeted campaigns, mobile device, tablet, desktop website, customer engagement, mobile applications
    
IBM
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