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Published By: Cisco     Published Date: Jul 11, 2016
With a global monthly reach consisting of more than 500 million mobile users and billions of requests, Tapjoy historically relied heavily on their IT footprint. They needed an environment that would allow them to accelerate the development and improve the performance of their big data algorithms, which help drive real time decision-making that delivers the best content to their global audience. Tapjoy engineers opted for a cloud-based model to run their big data platform instead of bare metal, prioritizing agility and the ability to scale over bare metal performance. Initially they deployed at AWS, but as the platform grew and their AWS costs increased, Tapjoy began to look for ways to better manage their growing public-cloud spend while increasing efficiency. They needed to do this without compromising the cloud experience they were giving their developers.
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Cisco
Published By: IBM     Published Date: Nov 19, 2014
Enterprises adopt mobile application platforms to help develop and deliver a portfolio of mobile applications systematically. Today’s new crop of easily consumable cloud based mobile services is also changing the way in which apps are developed and maintained.
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mobile app development, cloud-based services, application services, mobile app platforms
    
IBM
Published By: IBM     Published Date: Feb 03, 2015
A recent survey conducted by Slashdot Media asked mobile developers four key questions that look into the most pressing challenges they face today, how their development approach is changing, which mobile platforms are taking the forefront in the coming years, and how they are ensuring that their apps will meet the quality standards that users demand. Here are the results of the survey.
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mobile development, enterprise challenges, application quality standards, mobile apps, internal business apps
    
IBM
Published By: IBM     Published Date: Feb 03, 2015
This SlashGuide discusses the results of a recent Slashdot Media survey that looks at the challenges facing developers today, how the primary development target is evolving, and how strategies are changing to embrace public, private, and hybrid-Cloud models. Respondents to the survey were asked four questions regarding their challenges in development and their needs regarding infrastructure and PaaS. Here are the results.
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hybrid cloud targets, multiple mobile platforms, slashdot media, primary development targeting
    
IBM
Published By: Bronto     Published Date: Sep 26, 2011
Download the white paper, "Activate And Engage: How Adding SMS To Cross-Channel Communication Can Optimize Retailer-Customer Relationships" to learn more about how text message campaigns can successfully activate consumers relationships and engage shoppers to drive purchases.
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whitepaper, mobile, bronto, white paper, text, sms, cross channel, in-store opt-in, bronto software, bronto marketing platform
    
Bronto
Published By: Oracle     Published Date: Oct 23, 2014
This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
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data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, mobile, messaging, consumers, up-selling, advertising
    
Oracle
Published By: Symantec Corporation     Published Date: Feb 25, 2014
Due to recent innovations in the mobile device industry, demand for mobile applications has soared. Meanwhile, malware continues to infect sites at an explosive rate. Mobile application developers need to secure their code and content to protect the integrity of their software and the reputation of their business. This business guide discusses how the latest code signing technology works to secure software code and content for mobile applications, along with why code signing platforms need to be flexible, scalable, user-friendly, and easily adaptable to different mobile operating platforms.
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symantec, mobile, mobile applications, security
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Feb 25, 2014
The explosive growth of the mobile apps market presents a tremendous opportunity for software developers and cybercriminals alike.  Infected apps are not only a threat to mobile device users, but also to network and platform providers, device manufacturers, and the reputation of the industry as a whole. Fortunately, developers can protect their code – and their customers – with a straightforward and easy-to-manage technology: code signing certificates. This white paper details the rise of mobile applications and why code signing certificates are essential to protecting the entire mobile apps ecosystem.
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mobile apps, symantec, cybercriminals, security, mobile applications, code signing, malware
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Feb 25, 2014
The explosive growth of the mobile apps market presents a tremendous opportunity for software developers and cybercriminals alike.  Infected apps are not only a threat to mobile device users, but also to network and platform providers, device manufacturers, and the reputation of the industry as a whole. Fortunately, developers can protect their code – and their customers – with a straightforward and easy-to-manage technology: code signing certificates. This white paper details the rise of mobile applications and why code signing certificates are essential to protecting the entire mobile apps ecosystem.
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symantec, mobile, mobile applications, security, code signing certificates
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Jun 24, 2014
The explosive growth of the mobile apps market presents a tremendous opportunity for software developers and cybercriminals alike.  Infected apps are not only a threat to mobile device users, but also to network and platform providers, device manufacturers, and the reputation of the industry as a whole. Fortunately, developers can protect their code – and their customers – with a straightforward and easy-to-manage technology: code signing certificates. This white paper details the rise of mobile applications and why code signing certificates are essential to protecting the entire mobile apps ecosystem.
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security, mobile, mobile app, code, mobile application, code signing
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Jun 24, 2014
Due to recent innovations in the mobile device industry, demand for mobile applications has soared. Meanwhile, malware continues to infect sites at an explosive rate. Mobile application developers need to secure their code and content to protect the integrity of their software and the reputation of their business. This business guide discusses how the latest code signing technology works to secure software code and content for mobile applications, along with why code signing platforms need to be flexible, scalable, user-friendly, and easily adaptable to different mobile operating platforms.
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security, software, mobile, mobile application, malware, code signing
    
Symantec Corporation
Published By: Cision     Published Date: May 02, 2016
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices. Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
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cision, public relations, media, social, mobile, multiplatform
    
Cision
Published By: Cision     Published Date: Jul 08, 2016
Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
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cision, public relations, media, social, mobile, multiplatform
    
Cision
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, advertising tips, social media
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: IBM     Published Date: Mar 04, 2009
Download IBM® Lotus® Sametime® Standard V8.0, a platform for unified communications and collaboration that combines security features with an extensible, open solution including integrated Voice over IP, geographic location awareness, mobile clients, and a robust Business Partner community offering telephony and video integration. Lotus Sametime Standard V8.0 expands on the existing instant messaging, Web conferencing, VoIP, point-to-point video, mobile clients, external IM gateway, and extensible client with additional platform support and enhancements to the end user experience, administration, and performance.
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ibm, lotus, sametime, communications and collaboration, instant messaging, web conferencing, voip, point-to-point video, mobile clients, external im gateway, extensible client
    
IBM
Published By: PKWARE     Published Date: Oct 22, 2007
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
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sms marketing, mobile marketing, email marketing, text messaging, text marketing, sms, sms, mobile, email, text, sms messaging, mobile messaging, mobilestorm, mobilestorm
    
PKWARE
Published By: Catalyst SF     Published Date: Apr 30, 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
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catalyst, mobile marketing, mobile, cell, cell phone, smart phone
    
Catalyst SF
Published By: HP - Enterprise     Published Date: Jun 05, 2013
In today’s mobile world, the user is at the center of the application experience. This is true whether the user is a customer, a partner, or an employee. Yet meeting the needs for the enterprise user poses particular challenges. Apps must work seamlessly across devices and screen sizes, enabling real-time collaboration, without sacrificing data security. This balance requires a mobile app development platform built for the unique demands of the enterprise.
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applications, apps, mobile applications, mobile, user-driven, data security
    
HP - Enterprise
Published By: iCims     Published Date: Mar 12, 2014
Your career site should be a top source for driving qualified candidates in the door. Serving as a landing spot for anyone that comes across your jobs, easily provide direct access to job requisitions and much more. From there, use your back-end applicant tracking system, to monitor the sources of hire. View the iCIMS Career Site and Applicant Tracking Guide to see a career site checklist, a mobile recruitment eBook and a demo of the iCIMS Talent Platform.
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icims, career site, mobile recruitment, icims talent platform, human resources
    
iCims
Published By: HP and Intel® Xeon® processors     Published Date: Aug 01, 2012
In today's hyper-connected world, with its multiple mobile devices, ubiquitous Internet access and pervasive social media platforms, people expect immediate access to information and services.
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autonomic management, storage, service, virtualization, automation, standardization, consolidation, internal services, external services, it service, multi-tenancy, federation, efficiency, flexibilty, agility, utiity storage
    
HP and Intel® Xeon® processors
Published By: Worklight     Published Date: Mar 23, 2011
Key priorities that companies should be aware of when embarking on a cross-platform application strategy
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mobile application platform, mobile app platform, mobile enterprise application platform, mobile consumer application platform, mobile app development
    
Worklight
Published By: Stevens & Tate Marketing     Published Date: Apr 12, 2011
Businesses looking to market their products and services to this new generation of consumers need to understand and embrace the benefits of using digital and mobile platforms to reach the audience of today.
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mobile marketing, digital advertising, internet marketing, mobile advertising
    
Stevens & Tate Marketing
Published By: Mobile PRM     Published Date: May 18, 2011
This eBook offers the exclusive and critical rules for using the power of mobile to transform your patient relationships.
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mobile health, mhealth, ehealth platform, pharmaceutical marketing, patient-centric, mobile health technology
    
Mobile PRM
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