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Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.
Published By: Red Hat     Published Date: May 05, 2015
New Gartner research predicts that 75% of IT organizations will have a bimodal capability by 2017. Bimodal is a critical capability that combines the solid conventional capabilities of IT alongside a capability to respond to the level of uncertainty and the need for agility required for a digital transformation. According to Gartner, half of IT organizations that have a bimodal capability will make a mess. Learn more about Gartner's predictions for common mistakes that CIOs will make and how to avoid them.
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red hat, gartner, bimodal it, cio, it architecture, hybrid, ntegration, devops, automation, sourcing, innovation management
    
Red Hat
Published By: Okta     Published Date: Apr 17, 2017
News Corp is expanding its media business to include online real estate services, digital ad tech, and marketing solutions. Okta helps all those business units share content and products, so that the company can realize the value of acquisitions more quickly.
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Okta
Published By: Landis + Gyr     Published Date: Mar 17, 2016
The rapid acceleration of Distributed Energy Resources (DER) presents a range of challenges for electric utility management. The good news is that a strategic approach, one that taps the power of data analytics, can meet the rising need to manage DER. Download this white paper, to learn about the current state of DER and how to get started with a smart grid analytics solution: • Cost-benefit analysis • Challenges of integrated DERs • Planning considerations • Advanced analytics tools and predictive grid analytics benefits • Choosing a platform
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cost-benefit analysis, der, analytics, platform, utility, smart grid
    
Landis + Gyr
Published By: OKTA     Published Date: Sep 26, 2017
Cyberbreaches aren’t just in the news—they are the news. Yet headlines rarely mention the No. 1 source of those breaches: weak or stolen passwords. Whether they involve malware, hacking, phishing, or social engineering, the vast majority of breaches begin with account compromise and credential theft, followed by dormant lateral network movement and data exfiltration. In fact, weak or stolen passwords account for a staggering 81% of breaches, according to the Verizon 2017 Data Breach Investigations Report. Not surprisingly, a new Okta-sponsored IDG survey finds that identity access management (IAM) is a top priority for nearly three-quarters (74%) of IT and security leaders. Yet the same survey uncovers widespread concern that their current IAM implementations are falling short. Just one worrisome example: Fewer than one-third (30%) of respondents report a good or better ability to detect a compromise of credentials. The following report explores the gap between respondents’ aspiratio
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OKTA
Published By: Forcepoint     Published Date: Jun 06, 2019
Your people access and share data using a myriad of different cloud apps. The bad news is, you probably have no idea how your data is used, where it travels to and the level of associated risk. You’ve lost visibility and control. The good news is, we can help get it back. Register now for a FREE Cloud Threat Assessment and detailed report of your cloud-application risk posture. This in-depth assessment will show you: Cloud usage patterns. How potentially harmful activities happen in cloud applications across your organization. Geographical usage. Which countries your data is traveling to and from (you may be surprised). Privileged users. Do you have more administrators than you need? Dormant users. Are you overspending on unused licenses? Riskiest users. Who are your riskiest users and why? You'll receive customized assessments on Office365, Box, G Suite, and Salesforce.com.
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Forcepoint
Published By: Sprinklr     Published Date: Apr 02, 2018
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
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b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first, relevant reach
    
Sprinklr
Published By: Artemis Health     Published Date: Feb 05, 2019
Artemis Health teamed up with Employee Benefit News to research the current “benefits landscape.” We surveyed self-insured employers to find useful trends, interesting stats, and info on what leaders like you are doing to improve their benefits strategy. In this whitepaper, you'll discover: • Regional differences in benefits offerings and priorities • What benefit leaders believe they can accomplish with benefits data analytics • The features and functionality your peers are looking for when they evaluate a data solution
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Artemis Health
Published By: Trend Micro     Published Date: May 03, 2018
The evolution of cyber threats ad the cybercriminal community has evolved from the days of pranksters launching annoying viruses and spam that would be considered primitive today. While enterprises make concentrated efforts to protect their critical data, the lack of correlated and contextual network visibility can leave IT security organizations unable to prioritze the threats that matter the most.
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Trend Micro
Published By: F5 Networks Inc     Published Date: Aug 25, 2017
DDoS attacks seem to constantly be in the news, continually evolving and growing in complexity. You may have heard about the big, volumetric attacks that took down Donald Trump’s campaign website and Brazilian government sites during the Olympics. But while volumetric attacks still reign supreme, there are other, more insidious, low-level DoS attacks that can also damage your site, your applications, and your business. If you think you’re ready for a DDoS attack—or that you don’t need to worry about one—make sure you’re not buying into some of these popular myths.
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F5 Networks Inc
Published By: F5 Networks Inc     Published Date: Jan 22, 2009
Getting your applications to work properly over a Wide Area Network (WAN) is a complex task, and it is not likely to get easier any time soon. Trends such as data center consolidation, the advent of Web 2.0 applications, and the move to web-based application delivery have only served to increase complexity and slow user response times. Often, the result is sluggish application response and at worst, abandoned applications and shopping carts due to slow or failed web page loads. The good news is that you can do something to improve application performance over slow or congested WAN networks. An Application Delivery Network can accelerate your applications and help make sure they’re secure, fast, and available.
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acceleration, data center consolidation, web-based application, application performance, application delivery network, accelerate, optimize, big-ip, wanjet, webaccelerator
    
F5 Networks Inc
Published By: Oracle Hospitality - S&E     Published Date: May 09, 2017
Web and mobile technologies are changing the way people live. The good news for the sports and entertainment industry is that web and mobile technologies can help you engage with your customers like never before. That engagement leads to greater loyalty and improved revenues and profitability for your business. Oracle Hospitality provides technology to some of the world’s most successful stadiums and arenas. This paper shares 20 ideas for how your venue can leverage web and mobile technologies today and into the future.
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Oracle Hospitality - S&E
Published By: Oracle Hospitality - S&E     Published Date: May 09, 2017
Large venue operations are faced with many challenges today. The good news for stadium operators is that there is a way to make these goals more achievable: cloud technology. If you’re looking for a cloud solution to take your venue forward, then look no further than Oracle Hospitality Simphony’s Cloud Service which allows you to optimize the fan experience with a modern food and beverage operation. Learn more about how cloud technology can enhance your venue operations.
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Oracle Hospitality - S&E
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"When it comes to online sales, there are no borders: Buying is happening everywhere. And these days, the biggest profits come to those who travel. The good news is that taking an e-commerce business across borders has never been easier. What’s more difficult, however, is knowing which channels to choose, which countries to try and which are the best methods for connecting to more global consumers. Whether you’re new to cross-border trade or a jet-setting e-commerce pro, this white paper will break down: - Why going global is important - Key considerations of international e-commerce - And much more"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, international commerce, cross border trade, marketplace
    
ChannelAdvisor
Published By: Intouch Insight     Published Date: May 15, 2018
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
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Intouch Insight
Published By: Cohesity     Published Date: Aug 09, 2019
In a context of mass data fragmentation on-premises and in the cloud, organizations now struggle with the compounded complexities brought about by modern workloads such as containers, NoSQL/NewSQL databases, and SaaS applications. These new workloads are turning traditional backup and recovery approaches on their head—in particular, in Microsoft Office 365 deployments for which new backup, recovery, and data management schemas must be deployed.
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Cohesity
Published By: Citrix Systems     Published Date: Jun 13, 2019
https://technews.onlinetechreports.com/Technews/Citrix-BoostJAP.html
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Citrix Systems
Published By: Citrix Systems     Published Date: Jun 13, 2019
https://technews.onlinetechreports.com/Technews/Citrix-BuildJAP.html
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Citrix Systems
Published By: Citrix Systems     Published Date: Jun 13, 2019
https://technews.onlinetechreports.com/Technews/Citrix-NetworkingJAP.html
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Citrix Systems
Published By: Citrix Systems     Published Date: Jun 13, 2019
https://technews.onlinetechreports.com/Technews/Citrix-ProductivelyJAP.html
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Citrix Systems
Published By: Citrix Systems     Published Date: Jun 13, 2019
https://technews.onlinetechreports.com/Technews/Citrix-NetworkWinJAP.html
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Citrix Systems
Published By: Citrix Systems     Published Date: Jun 13, 2019
https://technews.onlinetechreports.com/Technews/Citrix-Office365JAP.html
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Citrix Systems
Published By: Citrix Systems     Published Date: Jun 13, 2019
https://technews.onlinetechreports.com/Technews/Citrix-RealizeJAP.html
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Citrix Systems
Published By: Citrix Systems     Published Date: Jun 26, 2019
https://technews.onlinetechreports.com/Technews/Citrix-ManagingJAP.html
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Citrix Systems
Published By: Citrix Systems     Published Date: Jun 26, 2019
https://technews.onlinetechreports.com/Technews/Citrix-OptimazingJAP.html
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Citrix Systems
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