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Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
Published By: IBM     Published Date: May 08, 2018
Security testing is growing faster than any other security market, as AST solutions adapt to new development methodologies and increased application complexity. Security and risk management leaders must integrate AST into their application security programs.
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application security, ast solutions, security management, risk management
    
IBM
Published By: LogMeIn     Published Date: Feb 27, 2018
Customer service organizations are struggling to react to the pace of innovation and the explosion of channels and devices. To get ahead of these challenges, AD&D pros must deeply invest in automation — automated answers, automated conversations, automated agent guidance, and automated end-to-end processes. They must also invest in intelligence to ensure automated technologies evolve and learn from prior interactions over time. Automation and intelligence quell the headcount increases. They will free agents from working on low-value or repetitive tasks, as they will only have to address highly complex customer scenarios or exceptions to standard operations. This also enables them to focus on building connections with customers to garner their satisfaction and loyalty.
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customer, service, operations, optimization
    
LogMeIn
Published By: Google Apigee     Published Date: Jun 08, 2018
A must-read for IT professionals that provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria. APIs are the de-facto standard for building and connecting modern applications. But securely delivering, managing and analyzing APIs, data and services, both inside and outside an organization, is complex. And it’s getting even more challenging as enterprise IT environments grow dependent on combinations of public, private and hybrid cloud infrastructures. Choosing the right APIs can be critical to a platform’s success. Likewise, full lifecycle API management can be a key ingredient in running a successful API-based program. Tools like Gartner’s Magic Quadrant for Full Life Cycle API Management help enterprises evaluate these platforms so they can find the right one to fit their strategy and planning. Apigee is pleased to offer you a complimentary copy of the Gartner report. Access in-depth evaluations of API managemen
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Google Apigee
Published By: InReality     Published Date: Feb 11, 2019
Whether they start in-store, on-the-go, or from their couches at home, today’s shoppers travel complex buying journeys, crossing multiple channels and devices— all while expecting retailers and brands to understand them and meet their growing expectations. This new study reveals what motivates in-store shoppers to make a purchase and keep them coming back again and again.
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InReality
Published By: Dome9     Published Date: Apr 25, 2018
Last year at this time, we forecast a bumpy ride for infosec through 2017, as ransomware continued to wreak havoc and new threats emerged to target a burgeoning Internet of Things (IoT) landscape. ‘New IT’ concepts – from DevOps to various manifestations of the impact of cloud – seemed poised to both revolutionize and disrupt not only the implementation of security technology, but also the expertise required of security professionals as well. Our expectations for the coming year seem comparatively much more harmonious, as disruptive trends of prior years consolidate their gains. At center stage is the visibility wrought by advances in data science, which has given new life to threat detection and prevention – to the extent that we expect analytics to become a pervasive aspect of offerings throughout the security market in 2018. This visibility has unleashed the potential for automation to become more widely adopted, and not a moment too soon, given the scale and complexity of the thre
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Dome9
Published By: LiveAction     Published Date: Jan 22, 2019
In December of 2018, Sirkin Research was commissioned by LiveAction to identify the top network challenges faced by enterprise-level organizations in complex, hybrid networks. The survey was sent to network and IT professionals predominantly in large mid-market and enterprise companies with at least 1000 employees. The results are based on perspectives from 204 survey respondents, and provide rich insights into the network performance challenges large organizations encounter daily.
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network performance, hybrid networks, networking
    
LiveAction
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
As humans, we are driven to find ways of making an increasingly complex world simpler. For both customer and marketing leaders - technology helps us to do that. For marketers particularly in Financial Services, the focus shifts from a supply-led, to a demand-led economy; the trust economy, where customer demands continue to diversify and the fastest to deliver value wins.
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INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: Kindred Hospital Rehabilitation Services     Published Date: Aug 26, 2019
Research has demonstrated enhanced technology can improve communication between patients, families and care providers, improve motivation, and has the potential to effect better outcomes and higher levels of patient satisfaction. Additionally, better technology also makes the workplace more appealing to employees. With the investment and complexity involved, how can health systems utilize technology in the most efficient and effective ways to drive business results?
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Kindred Hospital Rehabilitation Services
Published By: InReality     Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear… A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
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inreality, consumer insight, mobile channels, ecommerce channels, retail solutions, retail marketing
    
InReality
Published By: Oracle     Published Date: Oct 27, 2015
This white paper discusses how organisations can accomplish these things by moving development of enterprise applications to the cloud by leveraging Platform-as-a-Service (PaaS), and in the process reduce development costs, avoid complexity, and increase developer productivity.
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cloud, cloud computing, enterprise applications, paas, it solutions, cloud, platform-as-a-service, cloud platform
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This white paper discusses how organisations can accomplish these things by moving development of enterprise applications to the cloud by leveraging Platform-as-a-Service (PaaS), and in the process reduce development costs, avoid complexity, and increase developer productivity.
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cloud, cloud computing, enterprise applications, paas, it solutions, cloud, platform-as-a-service, cloud platform
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This white paper discusses how organisations can accomplish these things by moving development of enterprise applications to the cloud by leveraging Platform-as-a-Service (PaaS), and in the process reduce development costs, avoid complexity, and increase developer productivity.
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cloud, cloud computing, enterprise applications, paas, it solutions, cloud, platform-as-a-service, cloud platform
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This white paper discusses how organisations can accomplish these things by moving development of enterprise applications to the cloud by leveraging Platform-as-a-Service (PaaS), and in the process reduce development costs, avoid complexity, and increase developer productivity.
Tags : 
cloud, cloud computing, enterprise applications, paas, it solutions, cloud, platform-as-a-service, cloud platform
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This white paper discusses how organisations can accomplish these things by moving development of enterprise applications to the cloud by leveraging Platform-as-a-Service (PaaS), and in the process reduce development costs, avoid complexity, and increase developer productivity.
Tags : 
cloud, cloud computing, enterprise applications, paas, it solutions, cloud, platform-as-a-service, cloud platform
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This white paper discusses how organisations can accomplish these things by moving development of enterprise applications to the cloud by leveraging Platform-as-a-Service (PaaS), and in the process reduce development costs, avoid complexity, and increase developer productivity.
Tags : 
cloud, cloud computing, enterprise applications, paas, it solutions, cloud, platform-as-a-service, cloud platform
    
Oracle
Published By: Kaon     Published Date: Feb 01, 2012
Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Applause Israel     Published Date: Jun 19, 2018
At the center of every shopping experience is the payment process. The way that brands connect their products and services to their customers, and in turn receive their payments, is the foundation upon which shopping is built. Digital payments, both online and in-store, are transforming that foundation. 80% of Americans are now shopping through online channels on at least a monthly basis, and digital payments have become a primary stream of revenue for brands across all channels1. While offering digital payment options has the potential to simplify life for customers and increase conversion rates, they are creating an additional layer of complexity that is challenging to keep up with. Between the expanding number of digital payment technologies, the increasing number of devices payments can be completed on, and the continuous blurring of digital and physical buying experiences, it is critical to ensure payments will be successful for every person on every device and in every location.
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Applause Israel
Published By: SAS     Published Date: Apr 14, 2016
Des termes tels que Big Data et Internet des Objets, peu répandus il y a encore quelques années, sont entrés dans le vocabulaire usuel non seulement des directeurs et dirigeants, mais également de toute l’organisation de l’entreprise. Nous sommes souvent surpris par la rapidité avec laquelle les choses changent, une vitesse qui dépasse notre capacité d’apprentissage et de compréhension. Et dans le même temps, nous réalisons que les dynamiques de l’entreprise et le contexte dans lequel nous évoluons sont trop lourds, trop coûteux, trop complexes. Trop.
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SAS
Published By: Interactions     Published Date: Feb 27, 2019
The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a compettve, customer-obsessed environment, there is always room for improvement. In a recent research report on Customer Efort, Interactons found that customers simply aren’t willing to spend a lot of tme getng their issues resolved. That’s why brands today need to design a modern customer care strategy that not only addresses their customers needs, but also removes efort and frustraton. And do all of this while reducing the ever increasing cost and complexity of customer care. So how do you get started with developing a successful customer care strategy? We’ve outlined 4 steps that address the major points you need to consider when building a customer care roadmap.
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Interactions
Published By: Zebra Technologies     Published Date: Sep 05, 2018
The retail shopper is changing rapidly. To keep up, so must the retail industry. The internet, online shopping, mobile communications, smartphones, tablets and more turning traditional shoppers into something else entirely: connected shoppers. Today’s shoppers can now shop online, on either a computer or mobile device, as well as in brick-and-mortar stores. For retailers, the implications are huge. In this complex new environment, there are two vital questions. First, as a retailer, how do you create differentiated value that will enable you to stand out from the crowd? Second, how can you strengthen customer relationships, build loyalty, increase sales and maximize profitability?
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Zebra Technologies
Published By: effectual     Published Date: Dec 03, 2018
Multi-Cloud, hybrid strategies add complexity Nearly 60% of businesses say they're moving toward hybrid IT enviornments that integrate on-premises systems and public cloud resources and enable workloads to be pleaced according to performance, security and dependency requirements. Identifying the best execution venue is a key cloud hurdle.
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cloud enablement, cloud optimization, digital transformation, cloud migration, cloud computing, cloud architecture
    
effectual
Published By: Gomez Marketing     Published Date: Jan 06, 2011
Do you know your mobile customers - really? Without genuine insight, you might be tempted, for example, to offer mobile users the regular website that works well with your Internet customers. But most smart and feature phones cannot support the complex, high-bandwidth Flash and Ajax applications at the heart of your site. Further, your feature and content rich website can pose numerous usability, navigation, or even screen real estate issues on hand-held devices.
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gomez, web performance, mobile, mobility, site performance, ecommerce, online shopping, web performance
    
Gomez Marketing
Published By: Red Hat     Published Date: Mar 16, 2015
Today’s enterprise IT organizations require more flexible IT services, greater capacity, and faster service delivery. Meanwhile, system management is more complex and compliance and audit overhead is increasing. A standard operating environment can drastically increase IT efficiency and lower operational expenses. Watch this webinar and learn more about 5 transformative areas that can make IT operations more efficient: • System standardization • Architectural flexibility • Automation of updates and maintenance • Greater productivity • Access and control Standardize your infrastructure and streamline your system management with Red Hat.
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it organizations, flexible it services, it efficiency, system standardization, automation
    
Red Hat
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
In modernen Unternehmen ist es üblich, dass Unternehmen über 80 % ihrer Workloads in einer virtuellen Infrastruktur bereitstellen, die Hunderte bis Hunderttausende virtuelle Maschinen umfassen kann. Während IT-Unternehmen und Produktionsteams beträchtliche Vorteile durch die Virtualisierung erzielt haben, bringt diese jedoch auch erhebliche Komplexität und Unsicherheit bei der Sicherung wichtiger Daten mit sich. Die Bereitstellung mehrerer Einzelprodukte zur Datensicherung verursacht Probleme bei der Interoperabilität, was zu Lücken bei der Datensicherung, Nichteinhaltung von Recovery Time Objectives und Recovery Point Objectives sowie zusätzlichen Gemeinkosten für Support und Wartung führen kann.
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netbackup, microsoft, herausholen, plattform, astute
    
AstuteIT_ABM_EMEA
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