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Published By: Oracle     Published Date: Nov 14, 2013
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
Tags : 
crm, customer engagement, b2b, best practices, buying process, communication channels, customers, sales
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
Tags : 
crm, customer engagement, b2b, best practices, buying process, communication channels, customers, sales
    
Oracle
Published By: Oracle     Published Date: Apr 22, 2014
An executive brief on customer experience: Empowering People. Powering Brands. With Oracle Service Solutions.
Tags : 
customer experience, customer services, oracle
    
Oracle
Published By: IBM     Published Date: May 07, 2013
"Building game-changing mobile apps—from vision to execution The proliferation of mobile devices, from smartphones to tablets, is empowering customers all over the world. Now, they expect to engage with enterprises and brands on their terms. In order to get closer to customers and boost productivity, many companies are now investing in apps, with varying results. Read the paper to see why it pays to have an innovative, sound mobile app strategy in place—before looking to build compelling systems of engagement."
Tags : 
mobile, capitalizing, smarter commerce, customers, productivity, innovative
    
IBM
Published By: Oracle     Published Date: Mar 04, 2014
Empowering People, Powering Brands: Empower Your Agents
Tags : 
oracle, crm, powering brands, empower, agents
    
Oracle
Published By: Oracle     Published Date: Jul 02, 2013
Customer Experience: Empowering People. Powering Brands. With Oracle Sales Solutions.
Tags : 
oracle, crm, strategy brief, b2b
    
Oracle
Published By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brand’s best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brand’s own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
Tags : 
socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement
    
SocialChorus
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