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Published By: IBM     Published Date: Mar 17, 2009
This Webcast is brought to you by Manufacturing Business Technology, PTC, IBM. It addresses what Companies recognize as the market trends that are driving the need for Product Lifecycle Management (PLM), and how PLM is delivered with alternative business scenarios. Key speakers are Jim Brown, President and analyst of Tech-Clarity Inc, Tom Shoemaker, VP of Solutions Marketing for PTC, and Naseem Rao, Global Solutions Executive for IBM.
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ibm, telelogic, core business values, business continuity, change and configuration management, best practices, plm, market trends
    
IBM
Published By: iDirect     Published Date: Jan 29, 2007
Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers when it comes to a company’s marketing mix.  They are the people on the front lines of the organization - the ones who deal with prospects and customers every day.
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seo, search marketing, search engine optimization, seo firm, seo firms
    
iDirect
Published By: ServicePower     Published Date: Jul 03, 2007
Technology can prove to be a vital component in the quest for service profitability. However, there is a lot of technology out there targeted at field service organizations which has evolved to the point where its introduction in customer-facing functions can significantly enhance organizational productivity.
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customer experience, customer service, productivity, sales automation, marketing automation, messaging, servicepower, service chain
    
ServicePower
Published By: PerformanceIT     Published Date: Aug 21, 2009
It's confusing and sometimes overwhelming. Learn about common misconceptions about network and system management software and the distortions that software vendors promote when it comes to marketing their product's features.
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network management, compliance, networking, systems management, sms, management software, performanceit, performance it
    
PerformanceIT
Published By: ProjectLocker     Published Date: Nov 19, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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website marketing, search engine, sem, seo, online marketing, blogging, adwords, google adwords
    
ProjectLocker
Published By: Safe Software     Published Date: Mar 19, 2008
In this follow-up to their preholiday study of 12 of the season's most talked about products and retailers, Oneupweb looks at how these companies' online social media marketing strategies played out during the 2007 holidays. See what worked, why, and what social media marketing tactics you should be considering in 2008.
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social, social media, one up web, oneupweb, survey, poll, ipod, wii
    
Safe Software
Published By: Soffront     Published Date: Aug 21, 2009
How marketing automation and CRM can help a mid-sized business consolidate data, improve customer information, streamline marketing efforts, and take full advantage of marketing campaigns.
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crm, smb, smbs, data consolidation, data quality, application integration, marketing, marketing roi
    
Soffront
Published By: SBE     Published Date: Nov 21, 2008
In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.
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archway, roi, archanalytics, marketing operations management, business intelligence
    
SBE
Published By: Customer Chemistry     Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry
    
Customer Chemistry
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
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analytics, predictive analytics, marketing strategy, customer research, market trends, marketing roi, customer chemistry
    
Customer Chemistry
Published By: Lumension     Published Date: Oct 17, 2008
Vulnerability management can be a powerful means toward reducing the threat surface within an enterprise IT environment. But because vulnerability management technology has been around in some form or another for so long there has been plenty of time for the din of marketing-speak from various vendors to confuse users about the true nature of vulnerability management tools and practices.
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lumension, it environment
    
Lumension
Published By: Campaigner     Published Date: Jan 08, 2007
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
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email, roi, relevance, sales & marketing software, email marketing, marketing, ebusiness, customer interaction service
    
Campaigner
Published By: Campaigner     Published Date: Jan 08, 2007
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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email marketing, opting in, opt in, opt-in, email lists, list rentals, ebusiness, return on investment
    
Campaigner
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product planning is nothing less than an exercise in prioritization. There are always a hundred things you need, but it boils down to the ten you can get done. So the question becomes, which ten best help your cause?
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product development, product marketing, product planning, features, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.
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product development, product marketing, strategy, product planning, strategic planning, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
During the product planning process we typically gather feedback from customers, sales, services and other stakeholders. The question we don’t ask often enough is, "Why do you need those features?"
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product planning, product marketing, product development, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most people manage money with two objectives: protect it, and invest to secure the future. Your product development team is like a financial portfolio. Are you investing to secure the future or spending like a shopaholic?
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product development, product planning, product marketing, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
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whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
An introductory view of AutoPlay Media Studio 6.0 from the ground up. Learn all about AutoPlay Media Studio 6.0 and see everything it can do. Create everything from attractive front-end menu systems for CD/DVD-ROMs to full multimedia applications!
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enterprise applications, sales & marketing software, multimedia software, multimedia, indigo rose
    
Indigo Rose Corporation
Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
Designed to empower both software developers and non-developers alike, AutoPlay Media Studio 6.0 brings advanced multimedia development abilities to business users, video producers, educators, content distributors, and anyone with an intermediate level of computer knowledge.
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enterprise applications, sales & marketing software, multimedia software, multimedia studio, indigo rose
    
Indigo Rose Corporation
Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
This document outlines the new features in AutoPlay Media Studio 6.0 over previous versions of the product. Built on a solid base of proven predecessors, AutoPlay Media Studio 6.0 is more powerful and flexible than ever!
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enterprise applications, sales & marketing software, cd maker, multimedia studio, multimedia software, indigo rose
    
Indigo Rose Corporation
Published By: InsideCRM.com     Published Date: Aug 13, 2007
Use this crisp and clean comparison chart to stack the top CRM vendors side-by-side on the following:  Features, Price per User, Services and Support, and Marketing Capabilities.
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crm, crm tool, crm tools, crm software, customer relationship management, salesforce, right now, rightnow
    
InsideCRM.com
Published By: Informatica     Published Date: Sep 28, 2007
Don Tirsell, Senior Director of Product Marketing at Informatica, discusses "complex data," their recent acquisition of Itemfield, and how Itemfield's technology fits into Informatica's overall data integration platform.
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data integration, crm, crm tool, crm tools, customer relationship management, podcast, informatica, itemfield
    
Informatica
Published By: Catalyst SF     Published Date: Apr 30, 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
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catalyst, mobile marketing, mobile, cell, cell phone, smart phone
    
Catalyst SF
Published By: Catalyst SF     Published Date: May 05, 2008
This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
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game, gaming, video game, video gamings, catalyst, catalyst sf, game marketing
    
Catalyst SF
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