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Published By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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Adobe
Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud, application, audience, management
    
Teradata
Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement, personalization, experience, performance
    
Teradata
Published By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
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terada, forbes, insights, marketing, silos, roi, customer, satisfaction
    
Teradata
Published By: SAP SME     Published Date: Jul 31, 2015
Los consumidores de hoy están digitalmente conectados y socialmente en red. Es hora de darles lo que quieren: conexiones personales, experiencias sin fisuras y ofertas en tiempo real de las marcas en las que confían.
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marketing, compromiso con el cliente, recorrido del cliente, experiencia del cliente, marketing colaborativo, experiencia personalizada, omnicanal, comercio omnicanal
    
SAP SME
Published By: Dotmailer     Published Date: Nov 06, 2018
Consumers have witnessed unprecedented socioeconomic, political and technological change in the past 30 years. Shifts in behavior and demand have opened up new markets, while existing ones have expanded their offerings, triggering an avalanche of products and services. Ecommerce has emerged as a by-product of consumerism; the digital marketplace has freed both consumers and merchants from the restraints of proximity. This has resulted in spiraling growth. Marketing in 2018 is unrecognizable to the marketing of the 1980s. Back then there were only a few communication channels available, whereas now there are a myriad of options. Thanks to the digital revolution, the shopfront now sits on the consumer’s coffee table. Brands now cater for empowered customers, and as such, it’s become tougher for marketers to know where to allocate their budget and how to keep their message consistent. This whitepaper will discuss how marketing channels have evolved to fit the needs of omnichannel consu
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Dotmailer
Published By: Genesys     Published Date: Feb 12, 2019
Forrester Research has found that companies that prioritise their customer experience transformation perform better. Companies included in their report, “Drive Marketing and CX Convergence with Modern Technology,” experienced: 68% increase in revenue 67% improvement in market differentiation 72% acceleration of digital business Delivering customer experiences that produce results like this requires a strategic approach across your company and the ability to turn disparate interactions into a consistent, personalised customer journey. Read this ebook for three strategies that get you started.
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Genesys
Published By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line. To help you get there, this guide provides insights on: What constitutes a culture of growth and optimization Tips for building that culture in your own company Lessons from marketing leaders who embrace the test-and-learn approach
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Google Analytics 360 Suite
Published By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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Google Analytics 360 Suite
Published By: Tapinfluence     Published Date: Jun 07, 2016
By utilizing these best practices from TapInfluence, you’ll increase your brand’s credibility while building goodwill and trust with potential customers. Incorporating the expert voices of industry influencers engages your audience, highlights brand integrity, and helps further your marketing goals.
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marketing, content marketing, best practices, business optimization, business practices
    
Tapinfluence
Published By: Tapinfluence     Published Date: Jun 07, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
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marketing, content marketing, best practices, business optimization, business practices
    
Tapinfluence
Published By: Tapinfluence     Published Date: Jun 13, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
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marketing, content marketing, best practices, business optimization, best practices
    
Tapinfluence
Published By: Tapinfluence     Published Date: Jul 20, 2016
Why the future of influencer marketing starts with people and relationships not popularity. Together, we studied the state of influencer marketing by surveying marketers and then separately polling influencers to get a balanced view. The insights were compelling. When compared, they were also revealing.
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influencer marketing, content marketing, social media, marketing communications, influencers, marketers, site ambassadorships, authenticity
    
Tapinfluence
Published By: Monotype     Published Date: May 09, 2018
Over the past several years, we’ve seen a huge change in how brands communicate, market, and relate to their customers. Maintaining good brand health and a strong visual identity is essential to developing trust with your customers, meeting them where they are, and keeping up with their expectations. // In our latest eBook, we've highlighted areas you can’t ignore if you want to deliver the experience consumers expect. You’ll find out what’s most important to today’s customers, ways you can prepare for the future, and how type ties it all together. // You'll learn: Why it’s essential to establish a cohesive brand identity across all touchpoints, in whatever region or language your customers demand How customer expectations have evolved and how you can to adapt Why type is an essential tool in responding to these changes and preparing for the future
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branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design
    
Monotype
Published By: Zebra Technologies     Published Date: May 03, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
Published By: ePharma     Published Date: Jan 08, 2018
Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity....With added information and innovative ways to improve health and access to care, marketing can now truly utilize innovative strategies to touch all the key players in the health ecosystem. There are three key areas to explore: 1. Consumer Awareness 2. B2B Becoming B2C 3. Legal Aspects
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ePharma
Published By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, you’ll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: CloudTask     Published Date: May 11, 2018
As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.
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CloudTask
Published By: Qualtrics     Published Date: Aug 20, 2018
In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer expectations, brands are starting to invest in Voice of the Customer (VoC) programs that employ a closed-loop process. Ask any CX, research, or marketing executive, and they will tell you that gone are the days when the customer marketing landscape was represented by a one-way dialogue for engaging prospects. Today, market leaders are shifting their listening and response mechanisms faster as VoC programs represent a huge opportunity for driving loyalty and increased sales. A recent study sponsored by American Express®—the American Express Global Customer Service Barometer—showed that U.S. consumers are twice as likely to tell others about a bad service than they are to share about a positive experience.¹
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Qualtrics
Published By: Qualtrics     Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program. Of course, a key part of mapping the customer experience includes identifying key moments of truth or moments of consumer brand interaction that shape brand perception and loyalty. In the digital age, many key moments of truth for your customers are happening online. This means that more and more of your consumers, brand perceptions and attitudes will be based on purely digital interactions (in-app, website, wearable tech, etc.). This has made understanding your customers’ digital interactions an essential part of any customer experience program. “It has been said that VOC programs without a web presence engage only 2% to 10% of those who interact with their website” (marketing sherpa). As we move into the future, this trend will continue. We know that mobile is an inherent part of today’s digital experience. Global mobile and tablet internet usage just exceeded desktop use for the first time (GS StatCoun
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Qualtrics
Published By: Oracle     Published Date: Jun 05, 2019
Innovation and technology are quite the buzzwords these days. Join IDC Chief Analyst, Philip Carter, and Oracle’s Vice President of Digital Innovation, Neil Sholay, as they discuss how technology is driving innovation in businesses. Watch Carter and Sholay discuss the role of Marketing in business innovation. Discover what it means to innovate, some examples of successful innovation, and what they are actually doing to scale that growth. It’s time to find out how Marketing is shaping business culture through innovative technology. Watch the talk now.
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Oracle
Published By: Oracle     Published Date: Jun 05, 2019
Innovation and technology are quite the buzzwords these days. Join IDC Chief Analyst, Philip Carter, and Oracle’s Vice President of Digital Innovation, Neil Sholay, as they discuss how technology is driving innovation in businesses. Watch Carter and Sholay get to the bottom of the role of Marketing in innovation, how to set your growth KPIs, and how to overcome the internal barriers innovators can face. Find out how Marketing is stepping into the lead through new technology, innovation and growth. Watch the talk now.
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Oracle
Published By: Seismic     Published Date: May 14, 2019
New research from Content Marketing Institute shows that enterprise content marketers are seeing more success with content marketing. Download the report to learn: ? The benefits of a documented content marketing strategy ? How enterprise marketers rate alignment of content marketing and sales in their organization ? Content marketing methods enterprise marketers use to nurture their audience Discover the benchmarks, budgets, and trends impacting content marketers in the B2B enterprise space in the year ahead.
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Seismic
Published By: Seismic     Published Date: May 14, 2019
Imagine being able to walk into a meeting and say, “this is what our content has done to accelerate deals, the amount of revenue it has affected, and the ROI of our overall content strategy.” Every marketer dreams about proving ROI and the Information Age has finally made it possible for marketing teams to get concrete numbers on the success of various campaigns. But with all the data out there, how do marketers know which KPIs provide the best insight into the health and success of their marketing activities? Download the guide to learn: ? The top KPIs for improving internal marketing efficiency ? The content engagement analytics that prove value ? How to have better visibility into what content sales uses most often
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Seismic
Published By: Seismic     Published Date: May 14, 2019
Sales enablement is quickly becoming one of the largest priorities for global, enterprise organizations. 37% of organizations consider sales enablement to be their top marketing priority over the next 12 months.* The impact is clear. Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage and 65% more revenue generated by new reps. In this guide you'll learn everything you need to know about this emerging field including how organizations are using sales enablement to help supercharge their bottom line. *Hubspot’s 2018 State of Inbound
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Seismic
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