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Published By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat purchase rates to learn: -The top high-impact strategies that will drive repeat purchase rates and customer lifetime value -The priority tactics to test and deploy in order to put strategy into action -The frameworks you need to properly measure and drill-down into your business's repeat purchase rates Who should download: -Directors of CRM & Customer Retention -Digital Marketing Managers -Email Marketing Managers
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salethru, digital, online retail, retail, purchase rates, marketing, email marketing
    
Sailthru
Published By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
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b2b, intel, business practices, decision management
    
GrowthIntel
Published By: GrowthIntel     Published Date: Feb 16, 2016
There are potentially tens of thousands of buyers who don’t know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You can’t reach them using personas, content marketing, or retargeting – so how do you find buyers who’ve never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.
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advertising, medicine, clinical management, b2b, sales, business behavior
    
GrowthIntel
Published By: AWS     Published Date: Nov 15, 2018
It isn’t always easy to keep pace with today’s high volume of data, especially when it’s coming at you from a diverse number of sources. Tracking these analytics can place a strain on IT, who must provide the requested information to C-suite and analysts. Unless this process can happen quickly, the insights grow stale. Download your complimentary ebook now to see how Matillion ETL for Amazon Redshift makes it easy for technical and business users alike to participate and own the entire data and analysis process. With Matillion ETL for Amazon Redshift, everyone from CTOs to marketing analysts can generate valuable business intelligence by automating data and analytics orchestrations.
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AWS
Published By: Monotype     Published Date: Jan 10, 2017
Without overstating the situation, it's safe to say there has been a seismic shift in the way brands and customers interact, and with it, an equally profound change in how brands must communicate, market, and relate to their customers. In this eBook, you’ll learn about three areas of particular importance—continuity, customers, and compliance—where type can help deliver on the experience today's consumers expect.
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digital design, monotype, design, creative, web fonts, internet marketing, branding, user experience, marketing best practices, marketing, emerging marketing, mobile ads, brand identity, brand health, consistency, continuity, customers, compliance, fonts, branding best practices
    
Monotype
Published By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
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b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations, account based strategy, ideal customer profile, icp, outbound, outbound email, inbound marketing, lead enrichment, customer data, lead form
    
LeadGenius
Published By: Adobe     Published Date: Mar 08, 2017
This report, based on a survey of more than 2,000 digital marketers and ecommerce professionals in Asia Pacific, Europe and the US, explores the extent to which organisations are stepping up to the customer-centric approach.
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adobe, survey, omnichannel, customer experience, customer experience management, customer-centric approach, marketing
    
Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones — Adobe, Experian Marketing Services, IBM, Marketo, Oracle, Salesforce, SAP, SAS, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney Bowes, Rocket Fuel, Salesforce, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment See how the latest trends and best practices help you acquire and engage your mobile customers Learn how to transform your strategies around the latest mobile trends and tactics Simply fill out the form to download the report.
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation Simply fill out the form to read the report.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences. Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
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Adobe
Published By: Sprinklr     Published Date: Mar 13, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
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Sprinklr
Published By: Ignitium - Direct     Published Date: Aug 10, 2018
Read to discover: Why ABM is important for B2B marketers and how ABM analytics differ The most important metrics that you must track in B2B marketing 5 steps to build an ABM analytics foundation Why account journeys are better than lead funnels for ABM The pros and cons of 7 attribution models for B2B marketing
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Ignitium - Direct
Published By: Uberall     Published Date: Jan 24, 2019
Offering a holistic suite of location marketing services can be a huge differentiator for your business. After all, the primary metric of success for most SMBs and SMEs is how many customers you can get through their doors. Having a strong location marketing game is critical to both delighting them and growing your own business.
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
It’s More Difficult Than Ever to Deliver a Five-Star Experience. To truly capture customer interest and loyalty, your applications and services have to deliver reliable experiences that delight users, scale to support their changing needs and regularly refresh with new innovations. As a result, you need ways to measure the metrics that really matter, namely: engagement, loyalty and satisfaction. It’s also imperative that you match agility with quality, making application performance a priority goal for everyone—from the business to marketing to IT. Finally, you need to future-proof your business by rapidly adopting the latest technologies and innovations that will meet—and exceed— customers’ expectations.
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CA Technologies EMEA
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