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Published By: IBM     Published Date: Sep 11, 2013
Learn how to better understand the impact of marketing management on business outcomes through this whitepaper from IBM
Tags : 
marketing, customer experience, marketing management, ibm, public financial information, financial performance
    
IBM
Published By: IBM     Published Date: Oct 31, 2014
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. We linked responses to public financial information to see correlation between marketing sophistication and financial performance.
Tags : 
marketing management, marketing sophistication, financial performance, customer experience
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. We linked responses to public financial information to see correlation between marketing sophistication and financial performance.
Tags : 
ibm, banking, marketing, financial, customer experience, business
    
IBM
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