real time content

The company needed a different CDN and website acceleration solution to provide its users with the level of responsiveness to changing stock market conditions that they depend on - and that Seeking Alpha demanded of itself.

While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f

As the marketing landscape continues to shift and evolve, marketers are being tasked with a multitude of responsibilities, not the least of which involves adopting new platforms and strategies to operate in a real-time world and provide relevant content across every conceivable delivery platform. This has opened a whole new world of challenges—and opportunities—for marketers as personalization has been brought to the forefront of the strategy for many organizations. These requirements are making it all the more imperative for organizations to be able to craft robust experiences that are targeted to the needs and desires of all of their customers. In a world where customers have a multitude of options for nearly everything they are looking to purchase—and where new contenders are willing to offer almost anything to gain their business and loyalty if given the opportunity—the demand to know and effectively engage customers has never been greater. Download this whitepaper and discover how

As the marketing landscape continues to shift and evolve, marketers are being tasked with a multitude of responsibilities, not the least of which involves adopting new platforms and strategies to operate in a real-time world and provide relevant content across every conceivable delivery platform. This has opened a whole new world of challenges—and opportunities—for marketers as personalization has been brought to the forefront of the strategy for many organizations. These requirements are making it all the more imperative for organizations to be able to craft robust experiences that are targeted to the needs and desires of all of their customers. In a world where customers have a multitude of options for nearly everything they are looking to purchase—and where new contenders are willing to offer almost anything to gain their business and loyalty if given the opportunity—the demand to know and effectively engage customers has never been greater. Download this whitepaper and discover how

Go ahead. Create and join meetings easily from your computer or mobile device. Invite participants to share content in real time. See who you’re talking to. All in a highly secure environment. This is now reality for government agencies, thanks to Cisco WebEx® Web Conferencing, a FedRAMP-compliant service. As a FedRAMP-compliant solution provided by the market leader in web and video conferencing, Cisco WebEx Web Conferencing lets you: • Easily meet face to face with meeting participants from other locations • See and hear the same information at the same time with attendees • Collaborate and increase productivity without the need for travel • Make meetings more engaging with high-definition (HD) video, audio, and content sharing

There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.

Lead nurturing is about helping buyers along in their educational journey. Thus, it’s most effective when triggered by prospect activity or behaviors. Lead management technologies are often used to automate such real-time marketing. This type of software makes it possible to track leads and automate content delivery while simultaneously collecting behavioral data and triggering corresponding actions.

Learn how to execute successful content marketing strategies to target your prospects and advance them towards evaluating your software product or solution.

Government and public sector agencies are just beginning to realize how social networks can improve business results. With access to real-time communication, collaboration, and social networking platforms, agencies can improve internal process efficiencies that help them provide better services to their constituents. But first, these agencies have to consider regulatory requirements like the Freedom of Information Act (FOIA) which require compliant use of these networks and the content people create on them. Read this paper to gain an understanding of: What the regulatory landscape of the public sector looks like What concerns you should be aware of from a legal perspective

Today’s workers want to engage and interact with their training in real time. They want access to your content on their terms and they want to have fun while doing it. Give them what they want with HotSchedules Train powered by Schoox, a social, mobile restaurant training platform.

Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?

In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.

Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections

Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections

Content marketing has changed the landscape of brand marketing and digital advertising, so why hasn’t it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.

Traditional multi-channel thinking simply does not deliver the results most businesses and, more importantly, their customers demand. Today, it's critical to go beyond thinking in terms of "multi-channel" and start focusing on unifying content across screens—only forking content to real channels such as social media and mobile apps. It's vital to really understand the user's context and to intelligently re-use and re-format content blocks to deliver the right experience at the right time on the right screen or channel. Download this eBook for 6 ways to rethink content when structuring and managing online properties.

Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.

Download this white paper to learn how forward-thinking organizations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.

A growing number of organizations are realizing the benefits of mobile devices, including increased productivity, enhanced efficiency and speedier response times. Yet while the use of mobile devices typically leads to lower costs and additional revenue opportunities, it also brings challenges associated with device and application procurement, data connections, service costs, content management and — most important — security.

Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.

B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.

"Seeing is believing. How we connect and collaborate is changing. It’s no longer about reviewing a PowerPoint deck or a document sent out in advance in the meeting invite over a voice bridge. It’s now about collaborating and working in real time with voice, video and content sharing—as a team. Together, Microsoft and Polycom make it simple. Watch now an interactive session covering the following hot topics: How the new Office 365 Services and Skype for Business Online change the collaboration experience and reduce conferencing/communications costs. How you can turn your conference rooms and huddles spaces into productive, collaborative workspaces. Polycom RealPresence Trio and how it accommodates our 3 collaboration needs: Voice, Content and Video. How easy it is to set up and how easy it is for users to connect. How flexible your workspace transition plan can be. Don’t miss this session featuring Polycom and Skype for Business solutions experts, Peter Huboi and Jovito Salonga, for a d

"If you’ve only ever used instructor led training, the idea of moving your learning and development online can seem a little daunting. But cloud-based training can easily make e-learning a reality in your organization; with little hassle and minimal cost. In this eBook ‘Learn to Love the Cloud’, we share our top 7 reasons it makes sense to move your training online, including: • Saving time and money on technology wrangling • Easy access to a huge range of content • Greater data efficiency • Increased learner engagement Grab your copy of Learn to Love the Cloud and see how e-learning can save you time and money, help you be more strategic with your training, and empower your learners to take charge of their professional development. It just makes sense!"

With a global monthly reach consisting of more than 500 million mobile users and billions of requests, Tapjoy historically relied heavily on their IT footprint. They needed an environment that would allow them to accelerate the development and improve the performance of their big data algorithms, which help drive real time decision-making that delivers the best content to their global audience. Read more to learn how Tapjoy engineers opted for a cloud-based model to run their big data platform instead of bare metal, prioritizing agility and the ability to scale over bare metal performance.

Running Tapjoy’s mobile ad platform on Cisco Metapod™ boosts algorithm performance and real-time content delivery. Read more to learn how.