HIT Consultant Insightful coverage of healthcare innovation
 

recency

Results 1 - 6 of 6Sort Results By: Published Date | Title | Company Name
Published By: SessionM     Published Date: Jan 24, 2018
Learn the best strategies to stand out from your competition and increase purchase frequency, recency, spend and customer lifetime value.
Tags : 
customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization
    
SessionM
Published By: Evergage, Inc.     Published Date: Apr 17, 2014
As marketers, we’ve come to depend on RFM – recency, frequency, and monetary value – as a factor in creating personalized engagements with customers. But while RFM can help you deliver personalized experiences, it rarely delivers on the increasingly critical promise of real-time marketing. RFM only provides marketers with a partial slice of the customer view. It only tells a portion of the story. At Evergage, we look beyond RFM and apply a different formula – RPI, or Relationship, Persona, and Intent. Together, these identifiers offer you a more immediately actionable view of the customer.
Tags : 
evergage, marketing technology, rpi, rfm, real time, real time marketing, customer experience, online marketing
    
Evergage, Inc.
Published By: Curalate     Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brands’ images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
Tags : 
instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
    
Curalate
Published By: Bronto     Published Date: Jul 16, 2012
Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.
Tags : 
bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: Bronto     Published Date: Jul 16, 2012
Welcome to Part 2 of our series where we explore the many opportunities yielded by integrating Recency, Frequency, Monetary(RFM) analysis into your email marketing program in order to lift your pivotal Key Performance Indicators (KPIs). Download Part 2 to learn more.
Tags : 
bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: SPSS     Published Date: Jun 29, 2009
This paper will focus on how a company might identify its best customers, but the same process could be used for other customer segments.
Tags : 
spss, customer management, consumer behavior, customer retention, crm, customer service, cost-effective strategies, customer database
    
SPSS
Search      

Add Research

Get your company's research in the hands of targeted business professionals.