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Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: Hawthorne Direct     Published Date: Apr 03, 2009
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets.  DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now.  Download this exclusive guide today!
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hawthorne, direct tv, drtv, direct response tv, recession, advertising budget, ad spending, market share, tactical campaign adjustments, fragmented media, brandmercials, branding, media rates, direct marketing association, dma, hawthorne direct, profitability, tv advertising
    
Hawthorne Direct
Published By: Zycus     Published Date: May 01, 2009
The global recession is taking no prisoners. Neither industry, nor region, nor company-size has provided shelter from its impact. Within the enterprise, few business functions have been unaffected. Yet, as this business downturn continues, the Chief Procurement Officer's ("CPO") agenda and the CEO's agenda have started to converge.
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zycus, recession, downturn, procurement, sourcing companies, sourcing services, sourcing, reverse auction, e sourcing, eprocurement, strategic planning, procurement and outsourcing, [sourcing companies], [sourcing services], procurement strategy, procurement services, reverse auctioning, procurement management, electronic procurement, strategic procurement
    
Zycus
Published By: Zycus     Published Date: Jul 29, 2010
Spend analysis has gradually become the top process in the procurement executive's toolbox, placing itself in the top tier of functionalities alongside e-sourcing, e-procurement and strategic sourcing solutions.
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zycus, recession, downturn, procurement, sourcing companies, sourcing services, sourcing, reverse auction, e sourcing, eprocurement, strategic planning, procurement and outsourcing, [sourcing companies], [sourcing services], procurement strategy, procurement services, reverse auctioning, procurement management, electronic procurement, strategic procurement
    
Zycus
Published By: Zycus     Published Date: May 29, 2010
Spend Matters research has long considered Hackett Group metrics to be the gold standard of P2P benchmarking. As part of the collaboration for the research for this report, Hackett agreed to share with Spend Matters some of the findings from its latest P2P benchmarks.
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zycus, recession, downturn, procurement, sourcing companies, sourcing services, sourcing, reverse auction, e sourcing, eprocurement, strategic planning, procurement and outsourcing, [sourcing companies], [sourcing services], procurement strategy, procurement services, reverse auctioning, procurement management, electronic procurement, strategic procurement
    
Zycus
Published By: CrowdTwist     Published Date: Jan 19, 2016
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.
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crowdtwist, millenials, consumer loyalty, brand engagement, consumer trends
    
CrowdTwist
Published By: TailoredMail     Published Date: Nov 21, 2008
Normal 0 false false false EN-US X-NONE X-NONE In tough economic times, when budgets are being cut, there is an advertising medium that you can turn to that delivers a high ROI without a steep price.
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email marketing, tailored marketing, online marketing, email newsletters
    
TailoredMail
Published By: BMC ESM     Published Date: Jul 17, 2009
Are you looking for new inspiration to move forward with ITIL in these tough economic times? Join us as we talk with Erin Casteel, Solutions Architect with BMC Software and draw on Erin's wealth of experience as an ITIL consultant for tips on leading change in the organization. Learn how you can avoid reinventing the wheel, what it really means to sell ITIL in the organization, and why it pays to find opportunities in crises.
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itil, bmc, tough times, economy, organization, software, iso, architecture, change, crises, recession, cost cutting, strategy, itil adoption, it infrastructure library
    
BMC ESM
Published By: Cornerstone OnDemand     Published Date: Feb 12, 2009
Talent management has become one of the most pressing topics within HR organizations today - and it is no wonder, given the current economic environment and business imperatives. In this research bulletin, we will outline the approach HR organizations must take to identify, cost-justify, develop and implement the highest impact talent management strategy.
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cornerstone, talent management, business continuity, business performance, globalization, recession, planning, economic, staffing
    
Cornerstone OnDemand
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