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Published By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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Marketo
Published By: ASG Software Solutions     Published Date: Apr 02, 2008
Business Service Management (BSM) is of growing importance in the IT world. By managing IT systems according to the business services they support - like order entry, online sales, shipping, or customer service - IT is able to deliver on real business goals like providing competitive advantage, improving customer satisfaction, driving revenue growth, and increasing shareholder value.
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asg, cmdb, bsm, itil, bsm, bsp, metacmdb, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, bsm, ecommerce, bpm, workflow, itsm, critical application, cms
    
ASG Software Solutions
Published By: Zebra     Published Date: Oct 12, 2011
Re-pricing products in the store has become a strategic tool that retailers apply to increase traffic and sales. This white paper explains how retailers are profiting from mobile markdown printing and how stores can leverage different printing applications to create more value.
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zebra industry solutions, barcode industry solutions, barcode business solutions, bar code industry solutions, bar code business solutions, rfid industry solutions, rfid business solutions, rfid industry solutions, rfid business solutions
    
Zebra
Published By: SAP     Published Date: Sep 19, 2017
In today’s digital economy, consumer products (CP) companies face pressures from all sides. Consumers wield great power based on easy access to information about products, pricing, and availability. The barriers of entry for new players with the “next big product idea” are lower than ever. At the same time, channel partners, from big retailers to Amazon, are expanding their own private-label businesses. Added to all that, tremendous volatility persists in the basic costs of doing business, from raw materials, to labor, to shipping, and beyond.
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sap, 4hana, real time supply, digitized sales, software portfolio, value proposition, customer
    
SAP
Published By: SAP     Published Date: Sep 28, 2017
In today’s digital economy, consumer products (CP) companies face pressures from all sides. Consumers wield great power based on easy access to information about products, pricing, and availability. The barriers of entry for new players with the “next big product idea” are lower than ever. At the same time, channel partners, from big retailers to Amazon, are expanding their own private-label businesses. Added to all that, tremendous volatility persists in the basic costs of doing business, from raw materials, to labor, to shipping, and beyond.
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sap, 4hana, real time supply, digitized sales, software portfolio, value proposition, customer
    
SAP
Published By: SAP     Published Date: Sep 28, 2017
In today’s digital economy, consumer products (CP) companies face pressures from all sides. Consumers wield great power based on easy access to information about products, pricing, and availability.
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sap, 4hana, real time supply, digitized sales, software portfolio, value proposition, customer
    
SAP
Published By: Bazaarvoice     Published Date: May 17, 2013
Learn how authentic customer feedback helps card issuers, online and retail banks, insurance companies, and credit unions drive sales, loyalty, and lifetime customer value - while remaining compliant with industry regulations.
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customer acquisition, customer retention, customer innovation, compliance, financial service providers
    
Bazaarvoice
Published By: Reevoo     Published Date: Jan 13, 2012
Our new ebook, The Six Essentials of Ratings and Reviews, shares exclusive numbers and expert voices on proven ways to hit higher sales conversions, customer return rates and order values.
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reevoo, sales, customer experience, customer satisfaction, sales conversions, shopping cart
    
Reevoo
Published By: Reevoo     Published Date: Jan 13, 2012
It goes against every instinct, but displaying negative reviews on your website helps sales online and offline. And that's not all. Bad reviews can also increase customer loyalty and life-time value, provide unbeatable business insight and help you win back unhappy customers
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reevoo, reviews, customer experience, customer satisfaction, marketing, business, customer loyalty, business insight
    
Reevoo
Published By: WNS     Published Date: Jun 21, 2017
E-commerce which till a few years back was of peripheral significance to the CPG industry is now one of the biggest drivers of change and innovation in the sector. The numbers representing growth are quite staggering with McKinsey1 believing that the online space will account for anywhere from 10 to 30 percent of total industry sales growth in the next five years. This equates to a market opportunity of USD 15 Billion to USD 50 Billion. Given how digital is impacting every part of the CPG value chain, companies need to be awake to the emerging trends as they can potentially have a make or break effect. This article discusses key trends that will define the CPG space in days to come.
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ecommerce, cpg companies, personalization, market mix modeling, digital media, integrated it infrastructure, predictive demand, agile supply chain
    
WNS
Published By: Salesforce     Published Date: May 02, 2016
Learn how Salesforce helps you make your numbers.
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salesforce, sales, channel partners, profit, value
    
Salesforce
Published By: Salesforce     Published Date: May 02, 2016
The future of consumer goods companies.
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salesforce, consumer goods, customer relationships, meaning, value, agility, customer experience
    
Salesforce
Published By: RedPoint Global     Published Date: May 11, 2017
Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today.
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customer retention, customer experience, real-time personalization, customer insights
    
RedPoint Global
Published By: Groove     Published Date: May 16, 2018
Trader Interactive provides marketing services and technology solutions to customers across seven verticals. Their customer support team was bogged down with associating support requests with the appropriate cases in Salesforce, and they needed a solution to streamline their work. Now, the customer support team enjoys Gmail integration with Salesforce, and the sales team takes advantage of multi-step campaigns, email tracking, and much more. Overall, they’ve been able to work more efficiently and provide better value to their customers. Let’s check out their story.
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Groove
Published By: OneLogin     Published Date: Oct 24, 2017
From the information provided in the interviews, Forrester has constructed a Total Economic Impact (TEI) framework for those organizations considering investing in OneLogin. The objective of the framework is to identify the benefits, costs, flexibility, and risk factors that affect the investment decision. Forrester employed four fundamental elements of TEI in modeling OneLogin: benefits, costs, flexibility options, and risks. Forrester took a multistep approach to evaluate the impact that OneLogin can have on the Organization (see Figure 2). Specifically, we: › Interviewed OneLogin marketing, sales, and product management personnel, along with Forrester analysts, to better understand the value proposition for OneLogin. › Conducted an in-depth interview with the Organization’s senior application engineer and its supervisor of IT security to obtain data with respect to costs, benefits, and risks. › Constructed a financial model representative of the interviews using the TEI metho
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OneLogin
Published By: Resonate     Published Date: May 30, 2018
A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively promote beliefs and values aligned with their own. Marketing leaders should read this report to learn how to identify and prioritize relevant values that resonate with their consumers, authentically integrate those values across the organization, and help build the evidence-based case to earn consumers' and stakeholders' trust.
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Resonate
Published By: NetApp     Published Date: Mar 06, 2018
Gartner Report: Competitive Landscape for Hyperconverged Integrated Systems. Accelerate business outcomes and achieve growth with hyperconverged integrated systems (HCIS). Key findings: As the hyperconverged integrated system (HCIS) market has matured in the past two years, some smaller providers without sufficient bases, technical resources and cash to survive on their own have exited the market." • "HCIS-only providers that have a sustainable sales advantage based on effective communication of technical strengths that can deliver superior cost savings or performance advantages are most likely to remain viable as the market continues to grow." • "HCIS providers without compelling value propositions to differentiate their offerings against other HCIS solutions are unlikely to survive the increasing competitive pressure that is appearing in the market."
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netapp, database performance, flash storage, data management, cost challenges
    
NetApp
Published By: Madden Communications     Published Date: Sep 28, 2017
In order for brand promotion activated at retail by POP materials to succeed, it must drive sales. However, retail activation materials aligning with and supporting your national brand are just as important. Many marketers fail at this due to a lack of reliability, effectiveness and value. In this white paper you’ll learn about: • Reinforcement of your brand • Faster speed-to-market • Improved quality & consistency • Cost savings Increasing efficiency
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Madden Communications
Published By: Kronos     Published Date: Sep 24, 2018
How retail associates feel about their workplace is more critical than ever to sales, brand image, and customer satisfaction. That’s why retailers who want to stay competitive and relevant to shoppers are using workforce management technology to engage their employees for success. RIS News recently surveyed senior retail executives to learn their views on the value of employee engagement and what they’re doing — or not — to leverage it for stellar business results.
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Kronos
Published By: DocuSign UK     Published Date: Aug 08, 2018
"Would you like to demonstrate how you can better leverage eSignatures within your company? Hear from real-world deployment experiences from our customers across HR, Legal, Procurement, Sales, IT and Facilities. Transformation Manager Paul Smith will discuss how DocuSign fits into the five-year transformation plan at LV=. With eSignatures, the insurer processes claims 5x faster while realising annualised business benefits of £27.5k. Read this whitepaper to learn how to: - Build and execute a business plan – so you choose the use cases that are right for your business - Identify your highest priority use cases – so you can quickly deliver the greatest ROI and align with your business goals - Measure your results – so you can prove the value to your business"
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DocuSign UK
Published By: Optymyze     Published Date: Feb 05, 2018
Sales compensation has the potential to be the most effective and responsive aspect of sales performance management. It can lead to: • greater process efficiencies • increased sales and profitability • greater retention of salespeople. A well-designed sales compensation process can help the organization reap tremendous financial benefits. It further contributes to creating a company culture characterized by high productivity, team pride, and easy, dependable communication between management and sales teams. Download this guide to find out the true value of sales compensation management.
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sales compensation management, sales compensation, compensation planning, sales force rewards and benefits, sales force productivity, sales operations
    
Optymyze
Published By: Aria Systems     Published Date: Nov 13, 2015
In this era of cloud computing, mobile devices, and the Internet of Things (IoT), firms are testing new product offerings that combine elements of content, software, services, and hardware together. Like the innovative products themselves, the rulebook on monetizing them is evolving. Firms are shifting from one-time perpetual sales or fixed monthly subscriptions to consumption models that blend onetime, subscription, and usage-based billing (see Figure 1). CEOs recognize this shift toward business models that reflect the value of the relationship with the customer. The move to subscription and consumption business models is pervasive in almost every industry. From retailers selling subscription box sets to industrial equipment manufacturers charging based on consumption, the increase in experimentation of alternative business models is extraordinary (see Figure 2). While B2C disrupters like Netflix and Zipcar have gotten more media attention, the growth of subscription billing plat
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Aria Systems
Published By: Aon Hewitt     Published Date: Nov 16, 2016
The research is clear, organizations that create a culture of engagement see stronger business performance including customer satisfaction, sales, operating margins and shareholder value. This article explains the 5 Habits Best Employers practice to improve employee engagement and drive better business outcomes.
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aon, best employers, customer satisfaction, operating margins, employee engagement
    
Aon Hewitt
Published By: Pega     Published Date: Sep 11, 2015
This paper examines three areas to compare Pega Sales Automation and Sales Cloud’s ability to deliver in a complex environment. The key areas that we will explore include: -Anticipating sales rep and customer needs and delivering real-time actions and offers -Connecting the end-to-end sales process, seamlessly and consistently -Delivering long-term value by keeping up with changing market and sales needs
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Pega
Published By: Zuberance     Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance
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