HIT Consultant Insightful coverage of healthcare innovation
 

social influence

Results 26 - 29 of 29Sort Results By: Published Date | Title | Company Name
Published By: Cision     Published Date: May 02, 2016
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices. Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cisionís Media Research Team, Cisionís State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
Tags : 
cision, public relations, media, social, mobile, multiplatform
    
Cision
Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most donít. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven socialís impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement ďIf marketers are unable to map social media back to business objectives, board members and C-suite executives wonít take their efforts seriously,Ē says Michelle Vangel, Cisionís vice president of insight solutions. But how can you showcase socialís bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cisionís, to help your brand make decisions based on data, not blind guesses.
Tags : 
cision, social media, social roi, marketing, social impact
    
Cision
Published By: IBM     Published Date: Aug 08, 2012
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
Tags : 
social media analytics, consumer insight, marketing digitization, ibm, facebook, strategic considerations, lower cost, influence, intimacy, scale, speed, assess, measure, integrate, predictive capabilities, virtualization, analysis
    
IBM
Published By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
Tags : 
influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media, word-of-mouth, wom, word-of-mouth marketing, wom marketing, advocacy, brand advocates, brand advocacy, digital marketing, buzz marketing, product sampling, marketing research, marketing insights
    
Crowdtap
Previous    1 2     Next   
Search      

Add Research

Get your company's research in the hands of targeted business professionals.