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Published By: Yammer     Published Date: May 23, 2012
The enterprise social software market is exploding thanks to converging trends of consumerization, cloud, and mobile. In this must-read report, "The Forrester Wave: Activities Streams, Q2 2012", Forrester Research Inc. evaluated five social software vendors with core strengths in the stream based on the overall strength of vendors' current offerings, a clear product strategy, and vendor market presence. In a detailed look at the space, Forrester named Yammer as a leader.
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yammer, enterprise social, integration, cloud, adoption
    
Yammer
Published By: Actiance, Inc.     Published Date: Jan 15, 2015
Healthcare providers are starting to realize that using electronic communication, collaboration, and social networks to keep in touch with each other and with patients can improve the quality of care they provide. However, it also exposes them to risk since the information they share on these networks has to be protected in order to meet specific regulatory guidelines, like those mandated by HIPAA. The prescription for success is to consider compliant use of these networks before and while they are being used and the technology that helps achieve that goal. Read this paper to gain an understanding of: What the regulatory landscape of the healthcare industry looks like What concerns you should be aware of from a legal perspective
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electronic communications, hipaa requirements, social networks, compliance
    
Actiance, Inc.
Published By: Group M_IBM Q119     Published Date: Feb 22, 2019
In September 2012, the New York City Board of Health approved a measure to ban the sale of large sodas and other sugary drinks in restaurants, movie theaters, sports arenas and street carts in a first of its kind restriction in the US. At the forefront of this measure was Mayor Michael Bloomberg. The mayor noted that 6,000 New Yorkers die every year from obesity-related illness. Some ethnic groups in the city have rates of overweight and obesity approaching 70 percent of adults. African-American New Yorkers are three times as likely, and Hispanic New Yorkers twice as likely, as white New Yorkers to die from diabetes.1 Is this social policy run amuck? Is it, as some have suggested, an infringement on individual rights? Or is it simply recognition that health issues cannot be treated in isolation from the many other factors that affect an individual’s or a community’s health?
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Group M_IBM Q119
Published By: Adobe     Published Date: Oct 22, 2014
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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marketing channels, marketing guide, triggered emails, re-targeted emails
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
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adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing
    
Adobe
Published By: McAfee     Published Date: Sep 15, 2014
Attacks today incorporate increasingly sophisticated methods of social engineering and client-side software manipulation to exfiltrate data without detection. Some attackers leverage so-called spearphishing to entice employees to give up access information and spread their attacks to other enterprise systems; others use password crackers against compromised applications in order to gain further access rights to the network. The attackers might also set up channels for command and control communications with the compromised systems, as in the case of the Zeus or SpyEye bot infections.
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network protection, it security, firewall, hacker detection, security management
    
McAfee
Published By: Sophos     Published Date: Mar 30, 2017
Many papers on the topic of advanced persistent threats (APTs) begin with ominous references to the changing threat landscape and stories of how highly sophisticated cyber attacks are becoming more prevalent. That can be misleading. The majority of attacks today still use many techniques that have been around for years—social engineering, phishing emails, backdoor exploits and drive-by downloads, to name the biggest ones. Such attacks are neither advanced nor particularly sophisticated when broken down into their individual components and often rely on the weakest link in any organization—the user. However, the way in which hackers use combinations of techniques and the persistent behavior of the attackers is something that does set APTs apart from other attempts to compromise security. This paper is designed to give you an overview of the common characteristics of APTs, how they typically work, and what kind of protection is available to help reduce the risk of an attack.
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network security, firewall, data security, antivirus protection, email protection, virtual security, web protection, wireless protection
    
Sophos
Published By: SAS     Published Date: Apr 04, 2018
Location analytics is the process of integrating geographical data into business intelligence (BI) and analytics-led decision making. Location analytics creates meaningful insight from relationships found in geospatial data to solve a broad variety of business and social problems. Location data is found everywhere – with an item or a device, in a conversation or behavior, in machines or sensors, tied to a customer or competitor, attached to a database record or recorded from vehicles or other moving objects. Organizations want to take advantage of location data to improve decisions, create better customer engagement and experiences, reduce risks and automate business processes.
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SAS
Published By: Facebook     Published Date: Mar 07, 2012
This report provides early insights from Nielsen's BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.
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marketing, social media, emerging marketing, internet marketing, digital marketing
    
Facebook
Published By: Crimson Hexagon     Published Date: Mar 06, 2013
In this white paper, learn how to account for missing metric in financial reporting and valuations. How can we perform aggregate analysis of online consumer opinion to complement traditional marketing analysis and due diligence?
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aggregate consumer voice, no longer on mute, social media, due diligence, financial institutions, voice of the consumer
    
Crimson Hexagon
Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping
    
Acquia
Published By: IBM     Published Date: Mar 28, 2016
The rise of social media, coupled with the desire to build more engaged and productive workforces, has brought “active employee listening” to the forefront of management attention. No longer is it enough to encourage employees to speak up about topics that matter to them. Organizations today need to more actively solicit, analyze and engage in ongoing conversations with past, present and even future employees. Having access to the collective “employee voice” can help leaders achieve diverse goals, including identifying innovations, preventing discord and improving productivity, as well as building a better connection to the organization and its mission. So, how can organizations establish and manage mutually beneficial listening programs? To better understand what companies are doing in the area of employee listening and the extent to which employees are willing to participate, we analyzed data from the 2015 IBM Smarter Workforce Institute WorkTrends Survey – a broad-based survey of ov
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ibm, ibm smarter workforce, work trends, employee engagement
    
IBM
Published By: IBM     Published Date: Jul 20, 2016
The rise of social media, coupled with the desire to build more engaged and productive workforces, has brought “active employee listening” to the forefront of management attention. No longer is it enough to encourage employees to speak up about topics that matter to them. Organizations today need to more actively solicit, analyze and engage in ongoing conversations with past, present and even future employees. Having access to the collective “employee voice” can help leaders achieve diverse goals, including identifying innovations, preventing discord and improving productivity, as well as building a better connection to the organization and its mission. So, how can organizations establish and manage mutually beneficial listening programs?
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ibm, ibm smarter workforce, work trends, employee engagement
    
IBM
Published By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction
    
Cymfony
Published By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction
    
Cymfony
Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo
    
Cantaloupe
Published By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach
    
Quantcast
Published By: Cirque Du Soleil     Published Date: Apr 04, 2017
In today’s very competitive business world, it’s difficult to retain employees that are a “fit” with the corporate culture. Keeping the teams motivated is a constant challenge and good communication between departments and even co-workers can sometime seems like an unattainable goal. Team building can improve employees' ability to work together and increase your organizations' efficiency and productivity. By building a strong team, your employees will also feel a sense of belonging and loyalty to the business. Cirque du Soleil not only provides high quality entertainment, but offer a range of turnkey corporate packages that will allow you to truly socialize with your team members.
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team building, corporate events, event planning, team bonding, cultural outings, company events
    
Cirque Du Soleil
Published By: Genesys     Published Date: Oct 16, 2013
The existing upgrade paths from legacy PBX and ACD suppliers make it difficult for contact center executives to contemplate the future of customer service on their own terms. If your ACD-based contact center has become a road block for adding capacity or adding channels such as social media and mobile, you might want to think about making the switch to a SIP-based contact center solution. SIP delivers two important advantages over legacy switching: 1. SIP is based on open standards, so you can choose hardware and software that is best suited for your environment. 2. SIP’s capability extends beyond voice to new media types such as mobile, social media and video. SIP-based contact centers provide a roadmap to sophisticated features without the complexity and expense of traditional proprietary ACDs. Learn more about how to build the next-generation customer service platform.
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contact center, customer service, social media, mobile, sip, technology solution, technology
    
Genesys
Published By: Crimson Hexagon     Published Date: Jan 14, 2013
Political humor and political memes have represented a significant portion of political engagement on Twitter throughout the 2012 presidential campaign. This white paper analyzes how satire has propagate political messages.
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social media, messaging, political messaging, satire, memes, crimson hexagon
    
Crimson Hexagon
Published By: MuleSoft     Published Date: Jul 13, 2018
"Businesses are currently experiencing a generational shift in competitive and operational environments due to a convergence of technological, social, and economic forces. A single characteristic is emerging as the key factor that determines a company’s success: speed. API-led connectivity is the integration approach that will provide the speed organizations are looking for. It provides an approach for connecting and exposing assets. With this approach, companies can deliver today’s projects faster than ever before while also building an infrastructure to increase productivity on future projects and an enterprise ready for change. In this paper, you'll learn: -How to adopt an API-led connectivity approach that packages underlying connectivity and orchestration services as easily discoverable and reusable building blocks, exposed by APIs. -How to structure these building blocks across distinct systems, process and experience layers, to achieve both greater organizational agility and
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MuleSoft
Published By: TIBCO Software     Published Date: Aug 13, 2018
Maintaining a competitive edge today means building a Digital Enterprise capable of taking full advantage of social, mobile, web, cloud, “things,” (sensors and devices), and analytics technologies. Among the terms used to describe this business transition is “the API Economy,” an economy in which APIs are no longer just an IT concern, but the underpinnings of new revenue streams and new business models that are disrupting entire industries. Read this paper to learn about: New, modern applications being built for the enterprise Application ecosystems and extending the value of your company in the API Economy Two ways to integrate devices in the Internet of Things The microservices approach to application development The role of API management in the digital enterprise
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TIBCO Software
Published By: Appcito     Published Date: Apr 09, 2015
Social media marketing ?rm ViralMint rolled out a new feature that proved so popular that the increased customer tra?c swamped the capabilities of the existing load balancer solution and greatly increased application response times. Lacking visibility into the volume or nature of its tra?c, ViralMint had no clues for how to address its issues. A fortuitous conversation led to discovery of the Appcito Cloud Application Front End (CAFE) service, which allowed ViralMint to gain control of its cloud application tra?c, retain its customers’ trust and build on its unexpected success.
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customer traffic, load balancer solution, application response times, visibility, cloud application service, cloud application delivery, aws, amazon web services
    
Appcito
Published By: CA Technologies     Published Date: Jun 03, 2015
"Three key market dynamics are currently driving the need for transformation in almost every industry: 1) The need to leverage digital technologies to drive the core business 2) Next generation online consumers and socially networked buyers 3) The financial crisis Companies are under tremendous pressure to bring digital technologies at the center of their business to remain competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing interest in software-based business models. "
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
Three key market dynamics are currently driving the need for transformation in almost every industry: 1) The need to leverage digital technologies to drive the core business 2) Next generation online consumers and socially networked buyers 3) The financial crisis Companies are under tremendous pressure to bring digital technologies at the center of their business to remain competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing interest in software-based business models.
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CA Technologies
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