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Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
    
StrongMail
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Adobe     Published Date: Nov 07, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
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adobe, emarketer, worldwide social network ad spending, advertising spending, ad spending, incorporated ad spending, social networks, ad revenues
    
Adobe
Published By: SAS     Published Date: Jun 27, 2019
The health care world is changing. And data has a role to play in that change. Traditional health care systems are becoming more accessible and convenient, while also offering lower priced options. Proactive care — rather than reactive — is expected, including a shift from disease management to disease prevention. Likewise, a greater emphasis on personalized delivery, including understanding populations, has led to increased precision in holistic care management. Combining conventional data sources with data from previously untapped data sources — such as electronic health records, wearables, social determinants, social media, genetics and diagnostics — creates new possibilities for understanding the patterns, relationships, and predictors of wellness and health. Keep reading this e-book to discover how health care leaders are generating new opportunities for innovation and transforming how care is delivered.
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SAS
Published By: Trapit     Published Date: Apr 06, 2015
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust. To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
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trapit, employee advocacy, employee marketer, social networking, brand advocation
    
Trapit
Published By: Tharpe Robbins     Published Date: Jun 23, 2014
Looking for cost-effective benefit alternatives that increase productivity and reduce absenteeism? It’s time to look at workplace wellness programs. These programs are no longer a trend — they are here to stay. Providing employees with incentives to get healthy and stay healthy can have a positive impact on engagement and the bottom line. This white paper from TharpeRobbins shows you the advantages of an employee wellness program and how you can get started with one in your organization.
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employee engagement, rewards, awards, recognition, performance recognition, length of service recognition, organization performance, attract talent
    
Tharpe Robbins
Published By: IBM     Published Date: Feb 14, 2014
Transforming the way enterprises work to better capitalize on our most valuable resource: people. As one of the world’s leading social businesses, IBM empowers more than 430,000 employees around the globe to know more, do more and deliver more value where and when it matters most. And by extending social capabilities outside the organization, IBM has been able to empower and strengthen connections with clients, IBM Business Partners, suppliers and other stakeholders to tap new opportunities for growth while building brand value.
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ibm, social business, marketing social media, innovation, collaboration, social workforce, client relations, analytics
    
IBM
Published By: Equinix     Published Date: Oct 20, 2015
Enterprises must prepare for the emerging digital user. Future interactions among people, whether enterprise employees, partners or customers, will be primarily digital and heavily influenced by mobile devices, social media, analytics and the cloud. User interactions with systems of record, such as databases and files, will largely give way to interactions with systems of engagement, such as social media.
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enterprise, digital user, user interaction, systems of engagement, analytics and the cloud, mobile devices, social media
    
Equinix
Published By: IBM     Published Date: Mar 31, 2016
"Cloud, Mobile and Social are today's communication and engagement models for customers, employees and partners. And to support these models, your infrastructure needs to be simple, flexible, stable, scalable and highly secure. While the changing market dynamics provide growth opportunities for businesses, capitalizing on them requires organizations to build new capabilities that: Enable continuous delivery of new features Shorten product innovation time to market Bring the business value chain closer to customers, partners and employees
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ibm, websphere application server, java ee 7, it transformation, cloud, middleware
    
IBM
Published By: HPE     Published Date: Mar 23, 2015
With new technologies, new opportunities often emerge, especially in business. The advent of innovations, such as social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Opportunities arising from the benefits of salesforce automation, business intelligence (BI), and customer relationship management (CRM) applications are providing new levels of insight, helping businesses acquire customers more efficiently and retain those customers longer. As a direct result, organizations that invest in better understanding potential customers are likely to see higher returns than those organizations that possess a more limited understanding of their customer base. Seeking the competitive advantage resulting from improved customer focus, IT organizations have increased investment in business intelligence and analytics and the underlying infrastructure to support those applications.
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HPE
Published By: Hewlett Packard Enterprise     Published Date: Jul 13, 2016
With new technologies, new opportunities often emerge, especially in business. Download this asset to learn more about how social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Sponsored by: HPE and Intel®
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best practices, opportunities, mobile device, customer engagement
    
Hewlett Packard Enterprise
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
This white paper from HootSuite and CIO.com shares survey results gathered from over 100 senior IT leaders on addressing the challenges presented by social media, and explores the use of social relationship platforms in organizations.
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories
    
uberVU via HootSuite
Published By: CDW-Trend Micro     Published Date: Mar 26, 2015
Endpoint security is at a critical juncture. Increasingly, employees at organizations of all sizes are using a wider variety than ever of desktop and mobile devices, including smartphones, tablets and laptops, as they work from broadly dispersed locations, including home offices. Often, organizations are permitting and even encouraging employees to use their own devices under BYOD (bring your own device) policies. With these devices, employees are accessing not only corporate data and applications, but also social media, banking and shopping sites. Download this white paper to learn more about endpoint security.
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endpoint security, desktop devices, mobile devices, byod, corporate data, technology
    
CDW-Trend Micro
Published By: IBM Unica     Published Date: Apr 16, 2012
With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.
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ibm, enterprise marketing management, enterprise, end-to-end, it solutions, it management
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
According to Unica team, this ebook teaches how the right Interactive Marketing solution can help marketers engage their customers.
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ibm, unica, marketing ebook, interactive, social media, cross-channel, integration, email deliverability
    
IBM Unica
Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
Here’s a social story about engaging communities nationwide from Gannett, a media company that owns USA Today and hundreds of local newspapers, TV stations and digital properties.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.
Published By: AWS - ROI DNA     Published Date: Jun 12, 2018
Achieving a 360-degree view of customers has become increasingly challenging as companies embrace omni-channel strategies, engaging customers across websites, mobile, call centers, social media, physical sites, and beyond. Learn how software solutions in AWS Marketplace can automate data lake analysis, enabling self-service platforms for analysis that expand and enhance personalization while deepening customer understanding so you can spend more time acting on insights.
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AWS - ROI DNA
Published By: Cisco Systems, Inc.     Published Date: Jun 07, 2010
Help transform how organizations learn, grow, communicate, and collaborate with social video, digital signage, and IPTV systems.
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cisco, show and share, social video, digital signage, iptv system, digital media suite
    
Cisco Systems, Inc.
Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals
    
Balihoo
Published By: Plantronics     Published Date: Oct 18, 2013
Emerging technologies empower, but they can also confuse. Workers in the new mobile landscape struggle to manage communications with mobile phones, landlines, VoIP calls and different voicemail boxes, email, IM, text messages and social networking applications. Unified Communications is the answer. It’s the bridge between all these communication systems helping manage communications with one interface.
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plantronics, office environment, unified communications, emerging technologies empower, manage communications, audio quality, communication channels, acoustic technology
    
Plantronics
Published By: Red Hat     Published Date: Jun 09, 2014
Read this whitepaper to find out how Red Hat Storage Server can allow enterprises to quickly and confidently deliver business applications that minimize cost, complexity, and risk while increasing architectural flexibility.
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red hat, data explosion, business applications, enterprise architects, mobile, social, data platforms, digital media
    
Red Hat
Published By: Red Hat     Published Date: Jun 10, 2014
Read this whitepaper to find out how Red Hat Storage Server can allow enterprises to quickly and confidently deliver business applications that minimize cost, complexity, and risk while increasing architectural flexibility.
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red hat, data explosion, business applications, enterprise architects, mobile, social, data platforms, digital media
    
Red Hat
Published By: Clearswift     Published Date: Jun 09, 2008
Websites that did not exist five years ago are now at the top of the most visited and used sites on the Web.  Yesterday's teenagers and college students, who have grown up using MySpace, YouTube and other Web 2.0 sites are bringing their social habits into the workplace, and creating a number of challenges for employers.
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enterprise security, web 2.0, gartner, clearswift, clearswift, social media, social networking
    
Clearswift
Published By: Jive     Published Date: Apr 10, 2014
This report, by Aberdeen, both observes the way enterprise social collaboration (ESC) tools help companies empower their agents through connectivity and drive results and studies best practices in highly successful enterprise social collaboration program implementation.
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reachmail, enterprise social collaboration, customer service, connectivity, results, best practices
    
Jive
Published By: Jive     Published Date: Feb 13, 2014
Connecting Talent for Business Results. Enterprise Social Collaboration. What's HR got to do with it?
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jive, social collaboration, aberdeen group, human resources
    
Jive
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